Google Ads for Beginners
Get your business growing with Google Ads! Let an ex-Googler show you how to make Google Ads work for your business.
I would say as a person who does Google Ads for a living (only about 1 year and half), this is a great beginner course for people first starting out that I w...
Read MoreI would say as a person who does Google Ads for a living (only about 1 year and half), this is a great beginner course for people first starting out that I wish I had when I first started!
Read LessThis course is very informative and clear. The perfect start for beginners.
This course is very informative and clear. The perfect start for beginners.
Read LessAs someone who does Digital Marketing full time, learning more about Google Ads is essential to me. Jyll is sensational, the detail she goes into is second t...
Read MoreAs someone who does Digital Marketing full time, learning more about Google Ads is essential to me. Jyll is sensational, the detail she goes into is second to none and provides more information about Google Ads than Google itself! I couldn't recommend anyone else for training or refining knowledge other than Jyll!
Read LessWelcome to your course!
How to get the most out of this course
How Google Works
SEO vs SEM
The Auction
Test your knowledge! How Google works
Setting an Objective
All about conversions
Jyll's Rule of 2
Budget requirements
Test your knowledge! Are you ready for Google Ads?
What are keywords?
Keyword Match Types
How to pick the right keywords
Negative keywords
Test Your Knowledge! All about keywords
The power of digital advertising
Google's audience solutions
Google's contextual solutions
Automated targeting
Test your knowledge! Beyond Keywords
Google Ads campaign types
Image ads: Display & Discovery 101
Video ads: YouTube 101
The future of Google Ads: Performance Max 101
Industry-specific: Shopping 101
Industry-specific: Apps 101
Google vs Facebook Ads
Ads & assets overview
Creating great text ads
Creating great image ads
Creating great video ads
All about assets (fka extensions)
Google Ads bid strategies
Picking the right budget
What you need to know about Impression Share
Creating a Google Ads account
Data Foundation: Conversions, Audiences, Account linking
How to structure your campaigns and ad groups
Google Ads metrics
Google Ads reporting
How to plan a successful Google Ads campaign
How to optimize your Google Ads campaign
Google Ads: the grand tour
Learn (more!) with Jyll
I worked at Google for 6 years, bringing the best of Google’s insights and advertising to the world’s largest businesses.
Since leaving, I’ve built successful businesses entirely using Google Ads, coached others to do the same, made all the mistakes (so you don’t have to), and worked with $10 to $1 million budgets — and everything in between.
These days, over 50,000 people follow me for my bite-sized, actionable Google Ads tips on TikTok. I know all the ups and downs, all the insider info. And I’m here to share it with you, via digestible, actionable and up-to-date lessons, to get you going from Google Ads Beginner to Intermediate in no time!
My training workshops start at $1500 an hour. For a fraction of the price, you’ll get my Google Ads expertise working for your business.