What is Google Ads for Beginners?

This course is designed for business owners who want to make money from Google Ads, but don't know where to start.

YouTube tutorials provide conflicting information, Google Skillshop is overwhelming, TikTok gives you bite-sized pieces but not the whole picture.
Enter: Google Ads for Beginners, with Jyll Saskin Gales @the_google_pro

  • Short, digestible lessons

    Who wants to sit through a 45-minute lecture? Not me! Each Google Ads for Beginners video lesson is just 5-10 minutes long, so you can learn at your own pace, as slow or as fast as you like.

  • Clear & simple explanations

    No jargon, no acronyms, no assumptions. Google Ads for Beginners is designed for true beginners like you. I'll guide you step by step through everything you need to know to successfully manage your Google Ads, explained with clear & simple language.

  • Keywords, videos and more!

    This is the only resource you need to get ready to run Google Ads. Search campaigns, keywords, YouTube, audiences, writing ads, picking a bid strategy - Google Ads for Beginners covers it all!

What are you waiting for?

Join Google Ads for Beginners today!

Jyll's students rave about her Google Ads training!

5 star rating

It was great for beginners!

Emily Linkert

I would say as a person who does Google Ads for a living (only about 1 year and half), this is a great beginner course for people first starting out that I w...

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I would say as a person who does Google Ads for a living (only about 1 year and half), this is a great beginner course for people first starting out that I wish I had when I first started!

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5 star rating

Informative and clear

Celine Mattar

This course is very informative and clear. The perfect start for beginners.

This course is very informative and clear. The perfect start for beginners.

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5 star rating

Absolutely Amazing

Kieran Jones

As someone who does Digital Marketing full time, learning more about Google Ads is essential to me. Jyll is sensational, the detail she goes into is second t...

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As someone who does Digital Marketing full time, learning more about Google Ads is essential to me. Jyll is sensational, the detail she goes into is second to none and provides more information about Google Ads than Google itself! I couldn't recommend anyone else for training or refining knowledge other than Jyll!

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In this course, you'll learn...

  • 1

    Google Ads for Beginners

    • Welcome to your course!

    • How to get the most out of this course

  • 2

    How Google Works

    • How Google Works

    • SEO vs SEM

    • The Auction

    • Test your knowledge! How Google works

  • 3

    Are you ready for Google Ads?

    • Setting an Objective

    • All about conversions

    • Jyll's Rule of 2

    • Budget requirements

  • 4

    All About Keywords

    • What are keywords?

    • Keyword Match Types

    • How to pick the right keywords

    • Negative keywords

    • Test Your Knowledge! All about keywords

  • 5

    Beyond keywords: Audiences & contextual targeting

    • The power of digital advertising

    • Google's audience solutions

    • Google's contextual solutions

    • Automated targeting

    • Test your knowledge! Beyond Keywords

  • 6

    Google Ads: More than Search!

    • Google Ads campaign types

    • Image ads: Display & Discovery 101

    • Video ads: YouTube 101

    • The future of Google Ads: Performance Max 101

    • Industry-specific: Shopping 101

    • Industry-specific: Apps 101

    • Google vs Facebook Ads

  • 7

    Creating great ads

    • Ads & assets overview

    • Creating great text ads

    • Creating great image ads

    • Creating great video ads

    • All about assets (fka extensions)

  • 8

    Bids & Budgets: All about the money

    • Google Ads bid strategies

    • Picking the right budget

    • What you need to know about Impression Share

  • 9

    Account setup

    • Creating a Google Ads account

    • Data Foundation: Conversions, Audiences, Account linking

    • How to structure your campaigns and ad groups

  • 10

    Achieving success with Google Ads

    • Google Ads metrics

    • Google Ads reporting

    • How to plan a successful Google Ads campaign

    • How to optimize your Google Ads campaign

  • 11

    What next?

    • Google Ads: the grand tour

    • Learn (more!) with Jyll

I'm Jyll, and I make marketing simple for entrepreneurs

I worked at Google for 6 years, bringing the best of Google’s insights and advertising to the world’s largest businesses.

Since leaving, I’ve built successful businesses entirely using Google Ads, coached others to do the same, made all the mistakes (so you don’t have to), and worked with $10 to $1 million budgets — and everything in between.

These days, over 50,000 people follow me for my bite-sized, actionable Google Ads tips on TikTok. I know all the ups and downs, all the insider info. And I’m here to share it with you, via digestible, actionable and up-to-date lessons, to get you going from Google Ads Beginner to Intermediate in no time!

My training workshops start at $1500 an hour. For a fraction of the price, you’ll get my Google Ads expertise working for your business.

jyll saskin gales google ads for beginners course