What is The Growth Formula?

In this course, you'll learn how to scale your business faster, better and easier using Startup Mentor Jyll Saskin Gales' tried and true formula. Take the guesswork out of growth marketing with The Growth Formula for Successful Entrepreneurs.

  • Clear, simple lessons

    There's a reason that Google for Startups, The DMZ, Harvard Business School and more bring in Jyll for marketing training: her superpower is taking complex problems and breaking them down into clear and simple tactics that anyone can execute - even you!

  • Actionable next steps

    It's one thing to learn, another to do. Jyll's hands-on exercises will ensure you're putting The Growth Formula to work for your business right away; it's like having a marketing expert sitting next to you, guiding you through growing your business - at a fraction of the cost!

  • Handy cheat sheets

    The learning doesn't stop here!
    Jyll shares a one-page "cheat sheet" for each step of the formula, so you can keep your new knowledge top of mind, and take her guidance with you for years to come.

Is this course right for you?

You'll get the most value out of this course if...

  • You're the founder at an early-stage startup (Pre-seed / Seed / Series A) who is concerned about hitting your growth metrics

  • You work in marketing and/or growth at a startup, and have aggressive growth targets to hit with little to no budget (It's like I read your mind...)

  • You're a business owner who's DIY-ing "all the marketing stuff" and you feel overwhelmed by the amount of conflicting information out there

Here's what entrepreneurs like you have to say about my training...

"Jyll provides tactical advice with measurable ROI."

JD Rocheteau, Founder, QuoteMachine


“Unlike most marketers I’ve worked with, Jyll really provides actionable and tactical advice with measurable ROI. She’s an amazing expert in digital advertising. Being an ex-Googler, she has a deep understanding of how things work and can be leveraged. Thanks to her help, we managed to kick off our first successful marketing initiatives.”

"My website conversion rate skyrocketed!"

by Kyle Dine, Founder, Equal Eats


"Jyll is truly a pro! She is incredibly talented at discovering the root issues on a website, and will suggest constructive strategies to tackle them. In a very short time of following Jyll's advice, my website conversion rate skyrocketed. She also helped me find new ways of optimizing my site for search and overall user experience. I found her really easy to work with and highly recommend!"

"Jyll communicates highly complex data in a way that’s easy to understand."

by Anne Peacock, Owner, The Playful Peacock


“I hired Jyll as a digital marketing coach to build a Google strategy for my business. As someone who isn’t comfortable with analytics, Jyll breaks down & communicates highly complex data in a way that’s easy to understand and action. If you’re looking for a Google coach, there’s no one better in the industry.”

"We cut our cost per conversion in half!"

Kareem El Menyawi, Founder, Tyltgo


“Jyll mentored my startup around how to optimize our paid search efforts on Google Ads. We cut our cost per conversion in half in our time together and I learned so many invaluable tips that I would have never come across otherwise. Jyll is the best - once you talk to her, you’ll immediately understand that you’re dealing with a pro.”

Imagine if...

Your marketing efforts felt like a well-oiled machine, not an all-consuming pile of 💩

Your social media content consistently brought in new, high-quality leads for your business

You felt proud to share your website with customers, family and friends because it truly encapsulated your business

You started receiving messages from other founders who want to know how you make your personal branding look so effortless

I'm Jyll, and I make marketing simple for entrepreneurs

I worked at Google for 6 years, bringing the best of Google’s insights and advertising to the world’s largest businesses. Since leaving, I’ve built multiple successful businesses, coached others to do the same, made all the mistakes (so you don’t have to), and worked with $10 to $1 million budgets — and everything in between.

Now, I'm a marketing coach, consultant and trainer. I advise business owners across industries and sizes, helping them get the best ROI from their marketing. I teach at...
- startup accelerators and incubators like The DMZ and Google for Startups,
- educational institutions like Harvard Business School and Western University,
- digital skills training programs like Jelly Academy and Digital Main Street,
- Fortune 50 corporations like Google and 3M,
- fast-growing startups like Silk & Snow and Staffy,
- boutique marketing agencies, and of course,
- my own Learn with Jyll platform.

I'm proud to be TikTok's resident @the_google_pro with more than 58,000 followers tuning in for my bite-sized, actionable marketing tips.

I'm also a frequent podcast guest and conference speaker on shows and stages including Today in Digital Marketing, SMX Advanced, Growth Marketing Toolbox, QuickBooks Connect, Startup Canada and BusinessTok.

I'm Nicole, and I'm an expert in building customer loyalty

Nicole Murphy is a Marketing Executive turned Ecommerce Founder. She has over a decade of experience working with some of the best e-commerce and tech companies in the country on retention marketing, including FreshBooks, Well.ca and Bell Curve. She is now the Founder and CEO of TallSize.com, the first-ever online marketplace that allows tall women around the world to shop from multiple tall brands all in one place. She is also a Marketing Entrepreneur-In-Residence at Elevate eCommerce North.
nicole murphy email marketing expert

Get a sneak peak inside The Growth Formula