What's included?

Here's what I'll show you in this FREE Ultimate Guide to Google for Entrepreneurs.

  • 1

    Welcome!

    • Welcome to your free course!

    • 2 quick questions before we begin...

  • 2

    Google Search Console

    • What is Google Search Console?

    • How to set up Google Search Console

    • How to use Google Search Console

  • 3

    Google Business Profile (formerly known as Google My Business)

    • What is a Google Business Profile?

    • How to set up a Google Business Profile

    • How to use a Google Business Profile

  • 4

    Google Analytics

    • What is Google Analytics?

    • How to set up Google Analytics

    • How to use Google Analytics [GA4]

    • How to use Google Analytics [UA]

  • 5

    Google Merchant Center

    • What is Google Merchant Center?

    • How to set up & use Google Merchant Center

    • How to connect Google Merchant Center to your Shopify store

  • 6

    Google Ads

    • How to set up a Google Ads account

    • How to use Google Ads

    • How to use Google Ads - Set up a Search campaign [PREVIEW]

    • How to write Responsive Search Ads in Google Ads [PREVIEW]

  • 7

    What's next?

    • Getting Started on Google checklist

    • Ultimate Guide to Google for Entrepreneurs [PDF]

    • Does your business need a Growth Audit?

    • Additional resources

    • Last but not least, don't forget...

What they're saying about the Ultimate Guide to Google

5 star rating

It was great for beginners!

Emily Linkert

I would say as a person who does Google Ads for a living (only about 1 year and half), this is a great beginner course for people first starting out that I w...

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I would say as a person who does Google Ads for a living (only about 1 year and half), this is a great beginner course for people first starting out that I wish I had when I first started!

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5 star rating

Helpful info, step by step

Resin Art NZ Team

Helpful info, step by step, will consider to buy courses

Helpful info, step by step, will consider to buy courses

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Who the heck is The Google Pro?

Hey there! I'm Jyll, and I help entrepreneurs grow.

I worked at Google for 6 years, bringing the best of Google’s insights and advertising to the world’s largest businesses. Now, I'm a Google Partner and the internet's go-to @the_google_pro with 60,000 followers across TikTok, Instagram, Twitter, YouTube & email.

My training clients include 2 of Canada's top 20 fastest growing companies, the #1 university-based startup accelerator in the world, a Fortune 100 conglomerate, digital marketing academies and boutique agencies from across the globe.

I've taught at...

  • Educational institutions: Harvard Business School, Western University, Toronto Metropolitan University (fka Ryerson University), Sheridan College, Sherbrooke University, Jelly Academy, Camp Tech
  • Startup accelerators: Google for Startups, The DMZ, Elevate, MaRS, Communitech
  • Industry conferences: SMX Advanced, QuickBooks Connect, Canadian Export Challenge, Forum for International Trade Training
  • Businesses: 3M, Silk & Snow, many others under NDA
  • Nonprofits: Google.org, WE.org


Learn more about my digital marketing coaching and marketing training services.

What they're saying about Inside Google Ads

5 star rating

Absolutely Amazing

Kieran Jones

As someone who does Digital Marketing full time, learning more about Google Ads is essential to me. Jyll is sensational, the detail she goes into is second t...

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As someone who does Digital Marketing full time, learning more about Google Ads is essential to me. Jyll is sensational, the detail she goes into is second to none and provides more information about Google Ads than Google itself! I couldn't recommend anyone else for training or refining knowledge other than Jyll!

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5 star rating

Insane Value

Jack O'Sullivan

Jyll’s course is an absolute steal. I have learned so much from it and I love the way it is structured and updated. I honestly can’t say enough good things a...

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Jyll’s course is an absolute steal. I have learned so much from it and I love the way it is structured and updated. I honestly can’t say enough good things about the course!

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5 star rating

Building better campaigns thanks to Jyll's training!

Rony Mattar

I already had experience with Google Ads but when I signed up as a Google Ads Insider, I learned many things that you cannot find on YouTube. Jyll is the r...

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I already had experience with Google Ads but when I signed up as a Google Ads Insider, I learned many things that you cannot find on YouTube. Jyll is the real deal and now I am starting a Google Ads and SEO agency with more confidence!

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5 star rating

A brilliant Google Ads training resource not to be missed!

Gavin Reynoldson

Inside Google Ads is a fantastic resource for business owners who want to learn how to run Google Ads and for Google Ads experts who want to update, refresh ...

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Inside Google Ads is a fantastic resource for business owners who want to learn how to run Google Ads and for Google Ads experts who want to update, refresh or enhance their existing knowledge. I run Google Ads myself and have found this a fantastic resource to be able to dip in and out of whenever I have a question and want to get an answer from an expert (Jyll). I highly recommend this top-notch resource.

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