"Thanks to you, my client was able to double their conversion volume while still remaining profitable!"

In this program you’ll learn insider tips for Google Ads success from me, Jyll — former Google employee, certified Google Partner and digital marketing instructor. And get the confidence to handle any campaign, budget, or target independently and successfully.

You're ready to become an Insider if...

  • You create and run Google Ads for clients, to grow your business, or in your 9-5

  • You feel like you kinda know what you’re doing, but want to feel like you’ve got this

  • You’re overwhelmed by the amount of information out there and want Google Ads training and guidance from someone who knows their stuff

  • You want to build, manage, and optimize ads like an expert — and get results

Is this course right for you?

Here's what my current members have to say about Inside Google Ads

5 star rating

Insane Value

Jack O'Sullivan

Jyll’s course is an absolute steal. I have learned so much from it and I love the way it is structured and updated. I honestly can’t say enough good things a...

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Jyll’s course is an absolute steal. I have learned so much from it and I love the way it is structured and updated. I honestly can’t say enough good things about the course!

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5 star rating

Absolutely Amazing

Kieran Jones

As someone who does Digital Marketing full time, learning more about Google Ads is essential to me. Jyll is sensational, the detail she goes into is second t...

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As someone who does Digital Marketing full time, learning more about Google Ads is essential to me. Jyll is sensational, the detail she goes into is second to none and provides more information about Google Ads than Google itself! I couldn't recommend anyone else for training or refining knowledge other than Jyll!

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5 star rating

Great Content, Structure and approach!

Veronica Valencia

What I like the most about this subscription course is that I really get the help I need. The course content is great, the monthly meetings are awesome and J...

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What I like the most about this subscription course is that I really get the help I need. The course content is great, the monthly meetings are awesome and Jyll is always looking to give us the best experience for us. I am super happy I got in this course 😍.

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5 star rating

Gratitude - Thank You Jyll for the awesome content.

amit shah

Learn with Jyll is a great initiative. I have been using Google Ads for over 10 years, and have a partner agency. Jyll's informative content has helped me re...

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Learn with Jyll is a great initiative. I have been using Google Ads for over 10 years, and have a partner agency. Jyll's informative content has helped me reach conclusions and drive performance with my Google Ads clients. Having this knowledge base has been invaluable to my business. Thank you Jyll!

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5 star rating

Building better campaigns thanks to Jyll's training!

Rony Mattar

I already had experience with Google Ads but when I signed up as a Google Ads Insider, I learned many things that you cannot find on YouTube. Jyll is the r...

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I already had experience with Google Ads but when I signed up as a Google Ads Insider, I learned many things that you cannot find on YouTube. Jyll is the real deal and now I am starting a Google Ads and SEO agency with more confidence!

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5 star rating

A brilliant Google Ads training resource not to be missed!

Gavin Reynoldson

Inside Google Ads is a fantastic resource for business owners who want to learn how to run Google Ads and for Google Ads experts who want to update, refresh ...

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Inside Google Ads is a fantastic resource for business owners who want to learn how to run Google Ads and for Google Ads experts who want to update, refresh or enhance their existing knowledge. I run Google Ads myself and have found this a fantastic resource to be able to dip in and out of whenever I have a question and want to get an answer from an expert (Jyll). I highly recommend this top-notch resource.

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5 star rating

5 Stars

Stephen Young

Great course! Highly recommended.

Great course! Highly recommended.

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Watch part of a lesson to see Jyll's engaging Google Ads teaching in action

Learn everything you need to know to master Google Ads

Get instant access to 50+ lessons, with new ones added every month!

  • 1

    Welcome!

    • Welcome from Jyll

  • 2

    Campaign setup: Step-by-step tutorials

    • Setting up a Search campaign

    • Setting up a Display campaign

    • Setting up a Discovery campaign

    • Setting up a YouTube campaign

    • Setting up a Shopping campaign

    • Setting up a Performance Max campaign (Ecommerce)

    • Setting up a Performance Max campaign (Lead Gen)

  • 3

    Getting started in a Google Ads account

    • Search Impression Share

    • Columns

    • Segments

    • Reach vs Efficiency metrics

  • 4

    Data Foundations: Conversions, Attribution, Audiences

    • Shopify & Google Ads

    • Conversion tracking

    • Google Tag Manager

    • Remarketing & Similar Audiences setup

    • Linking Google products

    • Data-driven Attribution (DDA)

  • 5

    Targeting: Keywords & Audiences

    • Standard vs. Dynamic ad groups

    • Keyword match types

    • Negative keywords & how to optimize your keywords

    • Quality Score

    • All about audiences

    • Custom audiences

    • Optimized targeting & audience expansion

  • 6

    Ads

    • Responsive Search Ads

    • Ad extensions *UPDATED*

    • Dynamic Keyword Insertion

  • 7

    Bidding & Budgets

    • Bid strategies

    • How budgets work in Google Ads

  • 8

    Formats

    • YouTube Ads 101

    • YouTube Ad Formats

    • Performance Max

    • Performance Max - Part 1: Setting up a campaign

    • Performance Max - Part 1b: Adjusting the first campaign setup

    • Performance Max - Part 1c: Setting up 2 more campaigns

    • Performance Max - Part 2: Reviewing performance after 2 days

    • Performance Max: 1-week review

  • 9

    Ecommerce & Google Merchant Center

    • Merchant Center overview

    • Dynamic Remarketing

  • 10

    B2B & Lead Generation

    • Google Ads for B2B audiences

  • 11

    Google Analytics

    • Setting up Google Analytics for Google Ads

    • Setting up a GA4 property

  • 12

    Planning & Insights

    • Audience Manager: How to get free audience insights

    • Keyword Planner: How to find keywords & budget your Search campaigns

    • Google Trends: The most underrated insights tools

  • 13

    Troubleshooting common challenges

    • How to find answers to your Google Ads questions

    • How do I audit a Google Ads account?

    • I'm not hitting my ROAS goal

    • My campaign is active, but it's not serving any impressions

    • I have a small budget, and CPCs in my industry are expensive

    • Google Ads & Google Analytics conversion reporting doesn't match

    • Do I need to translate my keywords to show ads in other languages?

  • 14

    Steal these templates!

    • Responsive Search Ad template

    • Google Ads Account Audit template

    • YouTube Ad formats cheat sheet

  • 15

    Monthly Meet Recordings

    • 2022-Feb: Is automation your friend or foe?

    • 2022-Mar: How to work with your Google Rep

    • 2022-Apr: Creating great ads

    • 2022-May: Google Marketing Live recap with Tod Maffin

    • 2022-Jun: All about video

    • 2022-Jul: Everything you need to know about audiences

Imagine if...

  • Creating Google Ads campaigns felt intuitive and easy

  • You had the confidence to build and optimize campaigns on your own

  • You knew how to troubleshoot when things went wrong

  • You spent less time learning and more time building out your campaigns and measuring their performance

  • You were able to get better results with a few small changes

  • You became known as the “go-to” Google Ads person in your network

You can’t Google this. Seriously.

You won’t find this advice by doing free courses, Googling (even if you’re really good), or falling down a YouTube rabbit hole. Why? You’ve gotta know what you’re looking for — and who you can trust to answer your questions.

With Inside Google Ads there are no hacks, no tricks, no cheating the system. Just practical, easy to digest lessons, guided by a Google Ads expert. It’s all about how to work with, not against the platform to get the best out of it.

And because you’re working with an actual Google Insider, while everyone else is cursing the latest platform updates — you’ll get ahead by knowing exactly why it’s changing, what it means for you, and how to use it to your advantage.

I’m Jyll, and I help entrepreneurs grow

I worked at Google for 6 years, bringing the best of Google’s insights and advertising to the world’s largest businesses. Since leaving, I’ve built successful businesses entirely using Google Ads, coached others to do the same, made all the mistakes (so you don’t have to), and worked with $10 to $1 million budgets — and everything in between.

These days, over 50,000 people follow me for my bite-sized, actionable Google Ads tips on TikTok. I know all the ups and downs, all the insider info. And I’m here to share it with you, via digestible, actionable and up-to-date lessons, whether you’ve been optimising ads for ten minutes or ten years.

My coaching fees start at $290 an hour. For the same price, you’ll get my Google Ads expertise for an entire year.

Jyll Saskin Gales

See why Tod Maffin recommends Inside Google Ads

Bite-sized lessons, big gains

It’s not just about the theory. I’ll dive right into the platform and show you everything you might’ve missed. We’ll cover practical topics where I’ll take you inside Google Ads, so you learn how to implement my tips in short, easy-to-follow lessons.

Learn practical, no-nonsense ways to:

  • Improve your Quality Score

  • Set up your account like a Google Pro

  • Work with budgets of any size

  • Choose effective bid strategies for your campaigns

  • Troubleshoot typical challenges, like traffic drops or cost spikes

  • Build better responsive search ads

  • Capture leads for service-based businesses

  • Forecast and plan your campaigns using Google’s tools

  • And so much more!

My Insiders also get exclusive access to...

  • Monthly Meets

    Monthly live sessions featuring Q&A with me, The Google Pro
    (valued at $500)

  • Time-saving templates

    My own templates for account audits, ad texts, bulk campaign uploads and more
    (valued at $97)

  • Exclusive access

    Regular sessions with special guest experts in Google Shopping, Shopify and more.
    (priceless*)

    *I really mean it. Their Ads expertise usually comes with a million dollar budget requirement!

FAQ

  • So, is this run by Google?

    Nope! This program is not in any way affiliated with or endorsed by Google. It’s also not a certification or “official” Google Ads training program — it’s a way to access my coaching services for a fraction of the price of a 1:1 consultation.

  • And who are you, exactly?

    I’m Jyll and I worked at Google for 6 years, helping some of the world’s largest companies better manage their advertising and insights using Google's products. We’re talking big budgets, high stakes, and loads of fun (nerd alert).

    During that time I grew my own side hustle business solely using Google Ads. When I left Google, I knew I wanted to help entrepreneurs grow, but it was through networking with other small business owners that I realized just how much I could help.

    Now, it’s my mission to make my high-impact training, skills and knowledge accessible to the entrepreneurs putting themselves out there, turning their dreams into reality.

    I’ve been hired to speak and run workshops for some of North America’s most prominent schools and corporations, including Harvard Business School, DMZ, 3M, and of course, Google.

    You can find me on TikTok and Instagram under @The_Google_Pro, where I share free Google tips and digital marketing advice with over 40,000 followers.

    I am also an official Google Partner, but again, this program is in no way affiliated with Google. I cannot emphasize that enough.

  • Why is this a subscription? Can’t I just pay a one-time price?

    Courses in this field typically cost hundreds, if not thousands of dollars for a one-off deal, teach theory with almost no in-platform experience, and become out of date in a matter of months. And then what? You’re left navigating the platform solo, using out of date information, with a giant void in your bank account.

    That just doesn’t sit right with me. So, this is a membership. You’ll get my continued support that adapts to the Google Ads platform as it evolves. With every training video and monthly live session, you’ll know you’re getting the most up to date information as the platform changes. Best practices, new features — we’ll cover it all.

    The best part? You can buy a year’s membership upfront to take advantage of the amazing value of this program.

  • What content will you cover?

    The program’s content is based on real, technical questions I get asked most often, as well as the common hurdles I see people struggle with. There’ll be opportunities to request specific content throughout the program, and get your niggling questions answered.

    Performance Max campaigns, responsive search ads, YouTube best practices, Google Analytics & Shopify connections - we cover all that and more Inside Google Ads.

  • Is this course suitable for beginners?

    Yes! Many agencies and marketing teams incorporate Inside Google Ads as part of their new employee onboarding. Inside Google Ads will provide you with the foundation, strategy and tactics to go from zero to 100 in Google Ads. And throughout the course, I suggest additional Google resources that may be helpful to supplement your learning.

  • How is this different from Google Skillshop?

    While Skillshop is an excellent program and great for getting the basics of Google Ads, it is purely theory based and doesn’t actually take you inside the platform. When I say “Inside Google Ads”, I really mean it — we go inside the platform to learn how it works from a practical standpoint — explaining the theory behind it as we go.

    I’m also here to teach you some of the things I only learned once I started building businesses using Google Ads. These aren’t things I learned working for Google — they had to come from experience, mistakes, lost budget, and time. Things I can now save you by delivering lessons in bite-sized Google Ads training videos.

  • Can’t I learn this from YouTube?

    If you know exactly what to look for and who you can trust to deliver the information accurately, sure! What YouTube lacks? Direction and trust. There’s so much conflicting advice out there from self-proclaimed “experts”, that for every answer to your question, there are hundreds of videos stating the exact opposite. It’s… a lot.

    Having spent years coaching clients in Google Ads (and actually working for Google), I’m in the unique position of not only having expert knowledge of the platform and how it works, but also the areas people tend to overlook and struggle with. So if you want to save yourself some time and energy, I’ve got the credentials, experience, and knowledge to deliver digestible training based on proven methods — and the data to back it up. Your call :)