Inside Google Ads

Nope! This program is not in any way affiliated with or endorsed by Google. It’s also not a certification or “official” Google Ads training program — it’s a way to access my coaching services for a fraction of the price of a 1:1 consultation.

Courses in this field typically cost hundreds, if not thousands of dollars for a one-off deal, teach theory with almost no in-platform experience, and become out of date in a matter of months. And then what? You’re left navigating the platform solo, using out of date information, with a giant void in your bank account.

That just doesn’t sit right with me. So, this is a membership, which you can choose to cancel at any time. As long as you're a member, you’ll get my continued support that adapts to the Google Ads platform as it evolves. With every training video and monthly live session, you’ll know you’re getting the most up to date information as the platform changes. Best practices, new features — we’ll cover it all.

The best part? You can buy a year’s membership upfront to take advantage of the amazing value of this program.

Yes! Inside Google Ads was designed with both ecommerce and lead gen business in mind. I've worked with thousands of businesses of every size, industry and stage you can think of. All of the lessons are designed to apply to businesses large and small.

Yes! Many agencies and marketing teams incorporate Inside Google Ads as part of their new employee onboarding. Inside Google Ads will provide you with the foundation, strategy and tactics to go from zero to 100 in Google Ads. And throughout the course, I suggest additional Google resources that may be helpful to supplement your learning.

If you're an absolute beginner, with no marketing experience, you may want to start with my Google Ads for Beginners course instead.

While Skillshop is an excellent program and great for getting the basics of Google Ads, it is purely theory based and doesn’t actually take you inside the platform. When I say “Inside Google Ads”, I really mean it — we go inside the platform to learn how it works from a practical standpoint — explaining the theory behind it as we go.

I’m also here to teach you some of the things I only learned once I started building businesses using Google Ads. These aren’t things I learned working for Google — they had to come from experience, mistakes, lost budget, and time. Things I can now save you by delivering lessons in bite-sized Google Ads training videos.

If you know exactly what to look for and who you can trust to deliver the information accurately, sure!

What YouTube lacks? Direction and trust. There’s so much conflicting advice out there from self-proclaimed “experts”, that for every answer to your question, there are hundreds of videos stating the exact opposite. It’s… a lot.

Having spent years coaching clients in Google Ads (and actually working for Google), I’m in the unique position of not only having expert knowledge of the platform and how it works, but also the areas people tend to overlook and struggle with. So if you want to save yourself some time and energy, I’ve got the credentials, experience, and knowledge to deliver digestible training based on proven methods — and the data to back it up. Your call :)

Yes! All of the videos in this course have optional captions you can turn on.

I've been told that captions are especially useful for those who speak English as a second language, and those with different learning & processing abilities, so I'm proud to make Inside Google Ads more accessible with captions on all videos.

You can also change the speed on all the videos to make me talk faster or slower, whatever works best for you.

Not hard at all! You can cancel at any time by logging in to your account. No hard feelings :)

Nope! You can choose to be billed in:

• 🇺🇸 USD ($79 monthly, $790 annual)
• 🇨🇦 CAD ($99 monthly, $990 annual)
• 🇬🇧 GBP (£69 monthly, £690 annual)
• 🇪🇺 EUR (€79 monthly, €790 annual)
• 🇦🇺 AUD ($109 monthly, $1090 annual)

and you can pay via PayPal or credit card.

Don't see your currency listed here? Please contact me and I'd be happy to set you up!

I would love to answer them for you.

Please contact me to let me know what's on your mind, and I'll help you determine if Inside Google Ads is the right fit for you.