Become a Google Ads Expert
Let an ex-Googler show you how to make Google Ads work for your business.
"Thanks to you, my client was able to double their conversion volume while still remaining profitable!"
In this program you’ll learn insider tips for Google Ads success from me, Jyll — former Google employee, certified Google Partner and digital marketing instructor. And get the confidence to handle any campaign, budget, or target independently and successfully.
You create and run Google Ads for clients, to grow your business, or in your 9-5
You feel like you kinda know what you’re doing, but want to feel like you’ve got this
You’re overwhelmed by the amount of information out there and want Google Ads training and guidance from someone who knows their stuff
You want to build, manage, and optimize ads like an expert — and get results
Here's what my current members have to say about Inside Google Ads
Jyll’s course is an absolute steal. I have learned so much from it and I love the way it is structured and updated. I honestly can’t say enough good things a...Read More
Jyll’s course is an absolute steal. I have learned so much from it and I love the way it is structured and updated. I honestly can’t say enough good things about the course!Read Less
As someone who does Digital Marketing full time, learning more about Google Ads is essential to me. Jyll is sensational, the detail she goes into is second t...Read More
As someone who does Digital Marketing full time, learning more about Google Ads is essential to me. Jyll is sensational, the detail she goes into is second to none and provides more information about Google Ads than Google itself! I couldn't recommend anyone else for training or refining knowledge other than Jyll!Read Less
I'm so grateful for this insider information. Being able to see Jyll walkthrough the setup process and navigate the constant changes of Google is so worthwhi...Read More
I'm so grateful for this insider information. Being able to see Jyll walkthrough the setup process and navigate the constant changes of Google is so worthwhile. Jyll is incredibly generous with her time and sharing her knowledge. She even added on to a video lesson based on a question I put in the comments. This is dedication to sharing knowledge. Thank you, Jyll!Read Less
What I like the most about this subscription course is that I really get the help I need. The course content is great, the monthly meetings are awesome and J...Read More
What I like the most about this subscription course is that I really get the help I need. The course content is great, the monthly meetings are awesome and Jyll is always looking to give us the best experience for us. I am super happy I got in this course 😍.Read Less
I started learning Google Ads a few months ago and was desperate for a comprehensive course when I came across Jyll's course. It has been so helpful so far a...Read More
I started learning Google Ads a few months ago and was desperate for a comprehensive course when I came across Jyll's course. It has been so helpful so far and I am excited to continue to learn as she regularly posts new material. In addition to the course, I have participated in a coaching call with Jyll and was blown away by how knowledgable she is and how much I learned with her in just one hour.Read Less
Learn with Jyll is a great initiative. I have been using Google Ads for over 10 years, and have a partner agency. Jyll's informative content has helped me re...Read More
Learn with Jyll is a great initiative. I have been using Google Ads for over 10 years, and have a partner agency. Jyll's informative content has helped me reach conclusions and drive performance with my Google Ads clients. Having this knowledge base has been invaluable to my business. Thank you Jyll!Read Less
I already had experience with Google Ads but when I signed up as a Google Ads Insider, I learned many things that you cannot find on YouTube. Jyll is the r...Read More
I already had experience with Google Ads but when I signed up as a Google Ads Insider, I learned many things that you cannot find on YouTube. Jyll is the real deal and now I am starting a Google Ads and SEO agency with more confidence!Read Less
Inside Google Ads is a fantastic resource for business owners who want to learn how to run Google Ads and for Google Ads experts who want to update, refresh ...Read More
Inside Google Ads is a fantastic resource for business owners who want to learn how to run Google Ads and for Google Ads experts who want to update, refresh or enhance their existing knowledge. I run Google Ads myself and have found this a fantastic resource to be able to dip in and out of whenever I have a question and want to get an answer from an expert (Jyll). I highly recommend this top-notch resource.Read Less
Great course! Highly recommended.
Great course! Highly recommended.Read Less
Watch part of a lesson to see Jyll's engaging Google Ads teaching in action
Get instant access to 50+ lessons, with new ones added every month!
Welcome from Jyll
I'm a beginner! Where do I get started?
Setting up a Search campaign
Setting up a Display campaign
Setting up a Discovery campaign
Setting up a YouTube campaign
Setting up a Shopping campaign
Setting up a Performance Max campaign (Ecommerce)
Setting up a Performance Max campaign (Lead Gen)
Search Impression Share
Reach vs Efficiency metrics
Granting account access
Shopify & Google Ads
Google Tag Manager
Remarketing & Similar Audiences setup
Linking Google products
Data-driven Attribution (DDA)
Standard vs. Dynamic ad groups
Keyword match types
Negative keywords & how to optimize your keywords
All about audiences
Optimized targeting & audience expansion
Responsive Search Ads
Ad extensions *UPDATED*
Dynamic Keyword Insertion
How budgets work in Google Ads
Shared budgets and Portfolio bid strategies
YouTube Ads 101
YouTube Ad Formats
How to optimize a Discovery campaign
Merchant Center overview
Filtering products in a Shopping or Performance Max campaign
Google Ads for B2B audiences
Setting up Google Analytics for Google Ads
Setting up a GA4 property
Audience Manager: How to get free audience insights
Keyword Planner: How to find keywords & budget your Search campaigns
Google Trends: The most underrated insights tools
How to find answers to your Google Ads questions
My campaign is active, but it's not serving any impressions
How do I audit a Google Ads account?
I'm not hitting my ROAS goal
How to increase ROAS
How to decrease CPA
I have a small budget, and CPCs in my industry are expensive
Google Ads & Google Analytics conversion reporting doesn't match
Do I need to translate my keywords to show ads in other languages?
Can you send me a receipt? Can I change my subscription plan for Inside Google Ads?
Responsive Search Ad template
Google Ads Account Audit template
YouTube Ad formats cheat sheet
2023-May Google Marketing Live recap w/Tod Maffin
2023-Apr: Account Audits ft. Amalia Fowler
2023-Mar: Targeting changes
2023-Feb: Landing page optimization ft. Google guest!
2023-Jan: Display & Discovery ads
2022-Dec: Planning for success
2022-Nov: Ad disapprovals ft. Navah Hopkins
2022-Oct: B2B strategies for success with Google Ads
2022-Sept: Shopping optimization ft. Google guest!
2022-Aug: Performance Max
2022-Jul: Everything you need to know about audiences
2022-Jun: All about video
2022-May: Google Marketing Live recap with Tod Maffin
2022-Apr: Creating great ads
2022-Mar: How to work with your Google Rep
2022-Feb: Is automation your friend or foe?
What is the archive?
Performance Max - Part 1: Setting up a campaign
Performance Max - Part 1b: Adjusting the first campaign setup
Performance Max - Part 1c: Setting up 2 more campaigns
Performance Max - Part 2: Reviewing performance after 2 days
Performance Max: 1-week review
Creating Google Ads campaigns felt intuitive and easy
You had the confidence to build and optimize campaigns on your own
You knew how to troubleshoot when things went wrong
You spent less time learning and more time building out your campaigns and measuring their performance
You were able to get better results with a few small changes
You became known as the “go-to” Google Ads person in your network
All of this — and more — is easier than you think. Let me show you how.
With Inside Google Ads there are no hacks, no tricks, no cheating the system. Just practical, easy to digest lessons, guided by a Google Ads expert. It’s all about how to work with, not against the platform to get the best out of it.
And because you’re working with an actual Google Insider, while everyone else is cursing the latest platform updates — you’ll get ahead by knowing exactly why it’s changing, what it means for you, and how to use it to your advantage.
These days, over 50,000 people follow me for my bite-sized, actionable Google Ads tips on TikTok. I know all the ups and downs, all the insider info. And I’m here to share it with you, via digestible, actionable and up-to-date lessons, whether you’ve been optimising ads for ten minutes or ten years.
My training workshops start at $1500 an hour. For a fraction of the price, you’ll get my Google Ads expertise for an entire year.
See why Tod Maffin recommends Inside Google Ads
It’s not just about the theory. I’ll dive right into the platform and show you everything you might’ve missed. We’ll cover practical topics where I’ll take you inside Google Ads, so you learn how to implement my tips in short, easy-to-follow lessons.
Learn practical, no-nonsense ways to:
Improve your Quality Score
Set up your account like a Google Pro
Work with budgets of any size
Choose effective bid strategies for your campaigns
Troubleshoot typical challenges, like traffic drops or cost spikes
Build better responsive search ads
Capture leads for service-based businesses
Forecast and plan your campaigns using Google’s tools
And so much more!
Monthly live sessions featuring Q&A with me, The Google Pro
(valued at $500)
My own templates for account audits, ad texts, bulk campaign uploads and more
(valued at $97)
Regular sessions with special guest experts in Google Shopping, Shopify and more.
*I really mean it. Their Ads expertise usually comes with a million dollar budget requirement!
All for less than $50 a month
Nope! This program is not in any way affiliated with or endorsed by Google. It’s also not a certification or “official” Google Ads training program — it’s a way to access my coaching services for a fraction of the price of a 1:1 consultation.
I’m Jyll and I worked at Google for 6 years, helping some of the world’s largest companies better manage their advertising and insights using Google's products. We’re talking big budgets, high stakes, and loads of fun (nerd alert).
During that time I grew my own side hustle business solely using Google Ads. When I left Google, I knew I wanted to help entrepreneurs grow, but it was through networking with other small business owners that I realized just how much I could help.
Now, it’s my mission to make my high-impact training, skills and knowledge accessible to the entrepreneurs putting themselves out there, turning their dreams into reality.
I’ve been hired to speak and run workshops for some of North America’s most prominent schools and corporations, including Harvard Business School, DMZ, 3M, and of course, Google.
You can find me on TikTok and Instagram under @The_Google_Pro, where I share free Google tips and digital marketing advice with over 50,000 followers.
I am also an official Google Partner, but again, this program is in no way affiliated with Google. I cannot emphasize that enough.
Courses in this field typically cost hundreds, if not thousands of dollars for a one-off deal, teach theory with almost no in-platform experience, and become out of date in a matter of months. And then what? You’re left navigating the platform solo, using out of date information, with a giant void in your bank account.
That just doesn’t sit right with me. So, this is a membership. You’ll get my continued support that adapts to the Google Ads platform as it evolves. With every training video and monthly live session, you’ll know you’re getting the most up to date information as the platform changes. Best practices, new features — we’ll cover it all.
The best part? You can buy a year’s membership upfront to take advantage of the amazing value of this program.
The program’s content is based on real, technical questions I get asked most often, as well as the common hurdles I see people struggle with. There’ll be opportunities to request specific content throughout the program, and get your niggling questions answered.
Performance Max campaigns, responsive search ads, YouTube best practices, Google Analytics & Shopify connections - we cover all that and more Inside Google Ads.
Yes! Many agencies and marketing teams incorporate Inside Google Ads as part of their new employee onboarding. Inside Google Ads will provide you with the foundation, strategy and tactics to go from zero to 100 in Google Ads. And throughout the course, I suggest additional Google resources that may be helpful to supplement your learning.
While Skillshop is an excellent program and great for getting the basics of Google Ads, it is purely theory based and doesn’t actually take you inside the platform. When I say “Inside Google Ads”, I really mean it — we go inside the platform to learn how it works from a practical standpoint — explaining the theory behind it as we go.
I’m also here to teach you some of the things I only learned once I started building businesses using Google Ads. These aren’t things I learned working for Google — they had to come from experience, mistakes, lost budget, and time. Things I can now save you by delivering lessons in bite-sized Google Ads training videos.
If you know exactly what to look for and who you can trust to deliver the information accurately, sure! What YouTube lacks? Direction and trust. There’s so much conflicting advice out there from self-proclaimed “experts”, that for every answer to your question, there are hundreds of videos stating the exact opposite. It’s… a lot.
Having spent years coaching clients in Google Ads (and actually working for Google), I’m in the unique position of not only having expert knowledge of the platform and how it works, but also the areas people tend to overlook and struggle with. So if you want to save yourself some time and energy, I’ve got the credentials, experience, and knowledge to deliver digestible training based on proven methods — and the data to back it up. Your call :)
Join Inside Google Ads and start growing your Google Ads confidence today