I've launched many products and services since starting my business in 2021. I know firsthand how challenging and overwhelming it is to put together a marketing strategy for a new offer. How do you reach the right audience and generate interest? I recently worked with a client, let's call her Sar...

Let's say you're running a Google Ads campaign, and it's spending money, but you're getting very few conversions. We've all been there. But the real problem with my Google Ads coaching client's campaign only became clear when we checked the search terms report.   Let's call this client Eric. He h...

Imagine this: your client's business offers both in-person and virtual services, which means your Google Ads can target both local and national audiences. How do you structure your campaigns? Not the way this Google Ads coaching client did.   Let's call her Amy. Amy is a business owner, and she w...

"My Google Ads aren't performing well. Can you tell me why?" That's exactly what this client said when she booked a Google Ads coaching call with me. Let's call her Lily. When we dove into her account, the culprit quickly became clear: keyword optimization (or lack thereof).   How did I know this...

Do you feel like your YouTube ads are just... there? You feel compelled to keep running them, because you know YouTube is important, but you're not sure if they're actually doing anything for your business? I recently met with Alex and their assistant, Sam, on a Google Ads coaching call (names ha...

You don't need to run Google Ads. There. I said it. You weren't expecting that from someone who makes a living by showing business owners and marketers how to use Google Ads effectively, did ya? Putting all of your eggs in one basket leaves you vulnerable. Just ask this business owner who runs an...