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Have you ever had that feeling in your business where you work so hard to optimize something, you come up with the perfect process, you follow the process for a while, see great results, and then... you get so sick of the thing you never want to see it again?
Just me? :)
Well, I relaunched this n...
One common mistake I see businesses make is cramming too many keywords into a single ad group. This might seem like a good way to target more searches, but it can actually backfire and hurt your campaign's performance.
Here's why: when you have a large number of keywords in one ad group, it becom...
Are you confident that your Google Ads reports are telling you the whole story? Misleading data can lead to bad decisions and wasted ad spend.
One of my clients, who we'll call Marie, is a Marketing Director. She works with a Google Ads contractor, and thought that their reports didn't tell the w...
The wait is finally over... Inside Google Ads: Everything you need to know about Audience Targeting is available now on Amazon.
Whether you prefer to read in paperback or ebook, you can grab your copy TODAY on Amazon US, Canada, UK, Australia, Germany, France, Netherlands, Italy, Spain, India, Br...
Imagine you sell furniture for daycares, and your ads keep showing up for people searching for "daycare." You might get some clicks, but those visitors aren't likely to be daycare managers looking for furniture; they're probably parents looking for daycare! aka not at all who you're trying to rea...
Have you ever tried to DIY something around your house to save money, only to realize it would've been cheaper to hire a professional in the first place?
That's what happened when we got a new dishwasher and didn't pay the extra fee for installation. My husband didn't install it right (to be fair...
Do you struggle to keep your Google Ads campaigns profitable during the off-season?
While some businesses see steady sales month after month, others experience fluctuations throughout the year. This can make it challenging to manage Google Ads campaigns effectively, since most campaign types are ...
Many businesses make the mistake of not tracking conversions in Google Ads, or tracking the wrong conversions. As a subscriber to this newsletter, I know I don't have to tell you that this leads to wasted ad spend and missed opportunities.
I recently worked with a client, we'll call her Jenna, wh...
As a fully-automated campaign type, Performance Max campaigns can feel like a black box. That's why my client, who we'll call Tim, was ready to give up on Google Ads all together. Tim's business sells mobile phone accessories, and he was trying to use Performance Max to drive sales.
Performance M...
How do you know if you're truly reaching the right audience with your Performance Max campaign?
I recently worked with a client, Richard, who was having this problem. Richard's business sells one type of product that appeals to multiple very different target audiences. I won't reveal his industry...
How much can you really accomplish in 60 minutes?
Meet Susan, a Google Ads freelancer who was juggling multiple client accounts, each with its own unique set of challenges. From struggling to optimize app campaigns to navigating the complexities of Performance Max, Susan was feeling overwhelmed. ...
Let's face it: Google Ads can be confusing. There are so many different campaign types, settings, and strategies that it's easy to get lost and end up wasting money on campaigns that don't deliver results.
That's exactly what happened to one of my Google Ads coaching clients, who we'll call Matth...
