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As a fully-automated campaign type, Performance Max campaigns can feel like a black box. That's why my client, who we'll call Tim, was ready to give up on Google Ads all together. Tim's business sells mobile phone accessories, and he was trying to use Performance Max to drive sales.
Performance M...
How do you know if you're truly reaching the right audience with your Performance Max campaign?
I recently worked with a client, Richard, who was having this problem. Richard's business sells one type of product that appeals to multiple very different target audiences. I won't reveal his industry...
How much can you really accomplish in 60 minutes?
Meet Susan, a Google Ads freelancer who was juggling multiple client accounts, each with its own unique set of challenges. From struggling to optimize app campaigns to navigating the complexities of Performance Max, Susan was feeling overwhelmed. ...
Let's face it: Google Ads can be confusing. There are so many different campaign types, settings, and strategies that it's easy to get lost and end up wasting money on campaigns that don't deliver results.
That's exactly what happened to one of my Google Ads coaching clients, who we'll call Matth...
Imagine trying to capture the attention of potential customers in a bustling city, standing on a corner armed with only a handful of flyers. That's what it felt like for Kenneth, a Google Ads specialist, when he took on a local painter as a client.Â
With a meager $20 daily budget for Google Ads, ...
Have you been pouring money into Google Ads, but not seeing the results you were promised? Sadly, it's a tale as old as time.
My client, Tiana, came to me feeling frustrated. She had a brand new Shopify store with a dropshipping business. She'd taken one of those online courses that promised drop...
Running successful Google Ads campaigns can be challenging, especially when unexpected issues pop up. My Google Ads Coaching client, "Emily," was experiencing this firsthand with her Video and Search campaigns.
Emily had built a large organic following, but it wasn't translating into sales for he...
Do you ever feel like your Google Ads campaigns aren't reaching their full potential, but you don't know where to start to try to fix it?
That's how "Jason" felt. He's an in-house PPC manager for a travel company. He was running ads and getting some clicks, but his conversions weren't where he wa...
Taking over an existing Google Ads account can be daunting, especially if you're new to the platform. That's precisely the situation my client found herself in. We'll call her Sadie.
Sadie was inheriting her company's Google Ads account from an agency and felt overwhelmed by the responsibility.
 ...
I've launched many products and services since starting my business in 2021. I know firsthand how challenging and overwhelming it is to put together a marketing strategy for a new offer. How do you reach the right audience and generate interest?
I recently worked with a client, let's call her Sar...
Let's say you're running a Google Ads campaign, and it's spending money, but you're getting very few conversions.
We've all been there.
But the real problem with my Google Ads coaching client's campaign only became clear when we checked the search terms report.
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Let's call this client Eric. He h...
Imagine this: your client's business offers both in-person and virtual services, which means your Google Ads can target both local and national audiences.
How do you structure your campaigns? Not the way this Google Ads coaching client did.
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Let's call her Amy. Amy is a business owner, and she w...
