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Are Your Google Ads Breaking the Law?

I recently had a coaching call with Jessica, a savvy B2B marketer who was feeling a bit overwhelmed by the constant pressure to use more AI in her Google Ads account. She wanted to review a competitor campaign together, because she had recently turned on AI Max. On paper, it looked like a massive...

by Jyll Saskin Gales — Jun 30, 2026

Why your Google Ads traffic is bouncing, not converting

Google Ads is a multiplier, not a miracle worker. I want to take you inside a recent Google Ads coaching call I had with fellow practitioner, Bob. We were looking at an account for a client of his who was struggling. They were getting a lot of traffic, but no conversions. Bob's client is in a ver...

by Jyll Saskin Gales — Jun 16, 2026

Don't let AI run your Google Ads (yet)

As AI tools like ChatGPT, Claude and Gemini become more mainstream, I'm seeing more and more AI-driven issues in my Google Ads coaching practice. Unfortunately, AI makes a terrible Google Ads consultant. I recently caught up with Paul, a business owner who I'd met with a few times. On my recommen...

by Jyll Saskin Gales — Jun 02, 2026

So you finally have conversion tracking. Now what?

I recently had a fascinating Google Ads coaching call with Juliet. She manages Google Ads for multiple clients in a highly restricted industry where, for years, their legal departments had a standing order: No conversion tracking. Period. Can you imagine? Juliet had to fly blind, managing hundred...

by Jyll Saskin Gales — May 19, 2026

How to move from Meta to Google - BIG mistakes to avoid!

Emma was at a crossroads. Her mental health practice had been thriving on Meta Ads for years, consistently bringing in leads for about $15 each. But recently, her cost-per-lead doubled, and every time she tried to scale the budget, the results just... stopped. She booked a Google Ads coaching cal...

by Jyll Saskin Gales — May 05, 2026

Should you ride the Broad Match/Exact Match merry-go-round?

Would you stay calm if your cost per click suddenly jumped from $1 to $27 overnight? My Google Ads coaching client, Hannah, was really anxious about this, and I don't blame her! Hannah first hired me to audit her Google Ads account. At first glance, the data looked incredible: she was getting ove...

by Jyll Saskin Gales — Apr 21, 2026

Are you accidentally suffocating your leads?

If you work in B2B lead generation, you know the struggle: for every one "perfect" Sales Qualified Lead (SQL), you have to sift through dozens of B2C searchers and low-budget "tire kickers" who just aren't a fit. That’s exactly where Ariana was when we hopped on our monthly Google Ads coaching ca...

by Jyll Saskin Gales — Apr 07, 2026

Is your PMax campaign cannibalizing your Search ads?

Doubling your ad budget should be a moment for celebration, not a cause for panic. But for my Google Ads coaching client, Hunter, doubling his spend made everything go "wonky." Hunter runs a specialized counseling practice and had seen a great ROI from Google Ads for years. Naturally, he decided ...

by Jyll Saskin Gales — Mar 24, 2026

How Chloe found her best lead by "buying the haystack"

Have you ever paid $142 for a single click? That was the reality for my Google Ads coaching client, Chloe. She operates in a highly regulated, cutthroat niche where earning every lead is a battle. To make matters tougher, she was competing against her own mentor - someone who insisted Google Ads ...

by Jyll Saskin Gales — Mar 10, 2026

3 lies ChatGPT told my client about Google Ads

I have a delightful new Google Ads coaching client who operates quite differently than anyone else I’ve worked with. Let's call him Cooper. When Cooper booked his first call with me, he didn't want to launch a campaign yet. Instead, he wanted to spend hours and hours deeply understanding the intr...

by Jyll Saskin Gales — Feb 24, 2026

She thought she was breaking even. Google lied.

Have you ever looked at your Google Ads dashboard and thought, "The numbers say I'm making money... so why does my bank account feel empty?" That is exactly what happened to a new Google Ads coaching client of mine, an online business owner named Amy. Amy makes beautiful, custom handmade pieces (...

by Jyll Saskin Gales — Feb 10, 2026

The Best Money You'll (N)Ever Spend

It might sound strange to hear me say this, but sometimes my job as a Google Ads Coach isn't to help you run ads. Sometimes, my job is to stop you from running them at all. I recently had a call with Lucy, the owner of a successful mental health therapy group in Oregon. Lucy and her team had been...

by Jyll Saskin Gales — Jan 27, 2026

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