Inside Google Ads Live: Toronto
World-Class Google Ads. Home-Grown Talent
Join Canada’s top international speakers and brand leaders for a day of advanced strategy and tactics.
Thursday, October 29th, 2026 from 9 AM to 5 PM at the CN Tower
Sponsored by Optmyzr | Usercentrics | Bluepear | Channable | WhatConverts
What is Inside Google Ads Live?
12 Google Ads Experts. Zero Fluff. This is NOT just another marketing conference.
We’ve gathered the Canadian Google Ads experts who usually speak on the world’s biggest stages and kept them home for one exclusive day. Usually, seeing a lineup like this requires a flight to California or the UK, a $2,000 ticket, and three days out of the office. We’re changing the model.
- 100% Google Ads: No need to sit through generic or irrelevant talks. Each session is by and for advanced Google Ads practitioners.
- The "No-Fluff" Rule: Every speaker has 25 minutes. No long backstories. No sales pitches. Just tactical advice you can apply first thing Monday morning, with time for Q&A in every single session.
- Proudly Canadian: An all-Canadian, diverse speaker line-up, with all-Canadian food, drinks, and more. #CanadaStrong
Don't book a flight. Just take the TTC.
Secure Your Ticket NowConfirmed Speakers and Panelists include:
Jyll Saskin Gales
Google Ads Coach
Inside Google Ads
Dana DiTomaso
Founder
Analytics Playbook
Ameet Khabra
Founder
Hop Skip Media
Duane Brown
Founder
Take Some Risk
Julia Vyse
Digital Director
dentsu international
Esma Odobasic
Account Manager, Retail
Google Canada
Whit Norrad
National Director of Strategy
Dealer Blue Sky
Waqas Khokhar
Founder
Scalix AI
Raihan Masroor
CEO
Your Doctors Online
Who should attend Inside Google Ads Live?
✅ Agency Veterans: You manage 10+ accounts and are tired of hearing "what is a keyword" or "conversion tracking is important." No kidding! You want to discuss PMax and AI Max, advanced bidding, demand generation and more.
✅ In-House PPCers: You need to validate your Google Ads strategy against the best in the industry. You want to see what top Canadian brands are doing differently, so you can bring new tactics back to your team.
✅ Successful Freelancers: Google Ads is your passion, your raison d'être. You want to network with hundreds of other people who actually understand what you do for a living, and share your desire for excellence.
Who This Is NOT For:
❌ Beginners or small business owners looking for "Google Ads 101"
❌ People looking for a "get rich quick" scheme
❌ Anyone who expects a sales pitch
Your ticket to Inside Google Ads Live gets you:
- 1 full day of Google Ads expertise from 12 speakers and panelists across 8 tactical sessions
- Every session includes time for audience Q&A
- No sponsored talks; all experts have been selected for their deep expertise
- Refreshments: Coffee, tea, juice, soda and water throughout the day, and Canadian sweet treats during the afternoon break
- 1-hour networking reception with complimentary Canadian wine and beer
- CN Tower Observation Deck access
Please note that lunch is not provided during the lunch break. We will provide attendees with a list of recommended restaurants nearby, and optional opportunities for group networking over lunch
Yes! I have to be there!Upgrade to VIP for the best experience!
We have just 20 VIP tickets available for Inside Google Ads Live. In additional to all the standard ticket perks, VIPs enjoy:
- Priority check-in: Skip the morning rush!
- Reserved center seating for the entire conference
- Priority Q&A: VIP questions get answered by our speakers first
Inside Google Ads Live is proudly sponsored by:
We’ve partnered with the world’s best PPC tools to bring you exclusive extended trials and perks.
No booths to dodge or sales pitches masquerading as speaker sessions. Each sponsor will present a 1-minute video during the day (in between sessions). And after the conference, you'll get high-value offers delivered straight to your inbox.
Inside Google Ads Live: Toronto 2026 Agenda
Please note: Speaker order and session timings subject to change
9:00 - Doors open & registration
9:30 - Morning sessions begin
- Google Ads is dead. Long live Google Ads! - Jyll Saskin Gales
- Google Ads for Ecommerce: You're Lighting Money On Fire and You Don't Even Know It - Duane Brown
- Brand Panel: PMax and AI Max in the real world
- Winning Q4: Engaging the Modern Shopper This Holiday Season - Esma Mrkaljevic
11:45-1:15 - Lunch Break
1:15 - Afternoon sessions begin
- Automation Drift: How Google Ads Quietly Optimizes for the Wrong Thing and How to Correct Course - Ameet Khabra
- PPC Zone Case Studies: Unexpected Strategies for Outstanding Results
- Waqas Khokar
- Whit Norrad: Maximizing Growth and Creating Scale with Google Ads for Local Businesses
- Raihan Masroor
2:15-2:45 - Afternoon Break
2:45 - Afternoon sessions continue
- Keyword Stars In an Intent-First World - Julia Vyse
- Crossing the Valley: Getting AI Out of the Demo and Into Your Day - Dana DiTomaso
4:00-5:00 - Evening Reception & Observation Deck access
Buy Your Ticket NowWait a minute... this conference is at the CN Tower? Like THE CN Tower?
Yes! Inside Google Ads Live is proudly hosted at one of the most iconic buildings in Canada, if not the entire world.
The sessions will take place in the Maple Leaf Cinema, located in the base of the CN Tower. With angled seating and a movie-sized screen, the audio and visual experience will be excellent from all 140 seats. Of course, you can grab a VIP ticket for reserved center seating and more exclusive perks.
The afternoon break and evening reception will take place in the reception area just outside the Maple Leaf Cinema. This is a private event venue just for us, with a dedicated coat room, washrooms, refreshments and more. And yes, the event is fully accessible. Please let us know in advance if you have any special mobility requirements, so we can ensure we're ready to welcome you.
After the event, CN Tower staff will be available to take you and your (new?) friends up to the famous Observation Deck for stunning Toronto views. And you can stay up there as long as you'd like! The perfect way to unwind and reflect after an action-packed day of Google Ads expertise.
I've gotta be there!Who is organizing this event?
Hey there, I'm Jyll Saskin Gales. I'm a Google Ads Coach, proud Torontonian, and the founder of the Inside Google Ads course, Inside Google Ads podcast, bestselling Inside Google Ads book series, and now... Inside Google Ads Live!
I've spoken at the top paid search conferences in the world, including SMX Advanced, Hero Conf, Friends of Search and more. I'm a regular contributor to Search Engine Land and Search Engine Journal, and I run PPC Zone, a bi-monthly online event elevating diverse perspectives in our industry. And I'm ranked as the #1 Most Influential PPC Expert in the world.
As you might imagine, being an international Google Ads speaker requires a lot of travel. Europe is wonderful, but it's far, and expensive, and tiring to be hopping the pond multiple times a year. And the US... well, I don't think I need to explain why I'm not attending US-based conferences for the foreseeable future. While online events can be excellent, it's not the same as being "in the room where it happens" alongside hundreds of industry colleagues.
I created Inside Google Ads Live to strengthen the PPC community in Canada, and to elevate Toronto's Google Ads practitioners with cutting edge strategies, tactics and case studies. 2026 is our first event, and I hope it will be the start of many more!
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Who else is speaking at Inside Google Ads Live?
Ameet Khabra has been @adwordsgirl since 2013. She runs Hop Skip Media and writes about the slow drift within Google Ads that optimizes platform revenue over client outcomes. Ameet is equal parts advocate and skeptic.
Dana DiTomaso is the Principal & Founder of Kick Point, a full-service marketing agency where she helps organizations make better decisions through strategy, analytics, and SEO. After two decades of watching clients struggle with data that didn't answer their real questions, Dana founded Analytics Playbook — a learning platform focused on practical, accessible analytics education. Through Analytics Playbook, she teaches marketers and agencies how to set up, track, and actually understand Google Analytics, Google Tag Manager, Looker Studio, and the metrics that matter to their business.
Duane Brown has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 63 countries around the world. Over the years Duane has had the opportunity to work with brands including LARQ, Birdies, Pela Case, The Lost Co and Tiger Companies. Him and his team help ecom, DTC and retail brands grow through strategy, PPC marketing, and data.
Esma Odobasic is an ex-PepsiCo Marketer & Google Account Manager driving growth for Canada’s top e-com retailers. She helps big-box brands scale via data strategy, customer loyalty, and a culture of experimentation.
Julia Vyse is a Digital Director with dentsu Canada, leading a team of specialists focused on search and performance media for enterprise organizations.
Whit Norrad is the National Director of Strategy at Dealer Blue Sky and a digital marketing strategist with more than 15 years of marketing experience helping automotive dealerships accelerate growth through data-driven marketing. She has worked with some of the largest dealership groups in North America to improve lead generation, digital advertising performance, and customer acquisition using measurable, ROI-focused strategies.
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