Google Ads blog

Tips, tricks and strategies to give your business an edge.

What is Impression Share in Google Ads? Jul 15, 2024

By: Jyll Saskin Gales, Google Ads Coach

What is Impression Share, and why should you care about it? In this blog post, we'll break down this important Google Ads metric and discuss how you...

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Do I have to have a website to run Google Ads? Jul 12, 2024

By: Jyll Saskin Gales, Google Ads Coach

Running ads for your business might seem intimidating if you don't have a fancy website. But guess what? You don't actually need a website to get...

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How can I run Google Ads on a single keyword for a set price per click? Jul 10, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you eager to dip your toes into Google Ads but feeling overwhelmed by the complexities? No worries, I've got your back! Let's break down how to...

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Google Ads Course: How to start from scratch? Jul 08, 2024

By: Jyll Saskin Gales, Google Ads Coach

Feeling lost in the world of Google Ads? Don't worry, you're not alone! Many beginners feel overwhelmed by the platform's complexities. But the good...

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Can you change a Google Search Ad to a Call Only Ad? Jul 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are phone calls the lifeblood of your business? If so, Google Call Ads might be just the ticket to driving more leads and boosting your bottom line....

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How can I customize my Google Ads? Jul 03, 2024

By: Jyll Saskin Gales, Google Ads Coach

Dynamic insertion is a game-changing feature in Google Ads that lets you personalize your ad copy automatically. It's like having a chameleon-like ad...

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How to avoid ad fatigue in Google Ads Jul 01, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if your Google Search Ads are getting stale and causing "ad fatigue" among your audience? It's a common concern, especially for those...

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Google Ads on a Budget: How Small Businesses Can Drive Big Results Jun 18, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner struggling to make the most of your limited Google Ads budget? Or a marketer helping a client navigate paid search on a...

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Should you exclude Brand Keywords from your Dynamic Search Ads? Jun 14, 2024

By: Jyll Saskin Gales, Google Ads Coach

A question I often get asked is, "Should I exclude brand keywords from my Dynamic ad group?" and the answer isn't always clear. In this blog post,...

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Should you use Exact Match keywords in a Brand campaign in Google Ads? Jun 12, 2024

By: Jyll Saskin Gales, Google Ads Coach

If you've been following Google Ads news, you know that match types have undergone significant changes. These shifts have prompted me to reevaluate my...

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Do you need a Brand campaign in Google Ads? Jun 10, 2024

By: Jyll Saskin Gales, Google Ads Coach

Do you need a brand campaign in your Google Ads strategy? It's a question I hear often from small business owners and marketers alike. While it's not an...

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Which metrics are most important in Google Ads? Jun 07, 2024

By: Jyll Saskin Gales, Google Ads Coach

If you've ever felt lost staring at the sea of data in your Google Ads dashboard, you're not alone! Many marketers, especially those new to the platform,...

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