Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if those tightly targeted exact match keywords in your Google Ads account are truly giving you the best bang for your buck? It's a question a lot...

By: Jyll Saskin Gales, Google Ads Coach

By: Jyll Saskin Gales, Google Ads Coach

Thinking about diving into affiliate marketing with Google Ads? Many marketers are curious about leveraging Google's advertising platform to drive affiliate sa...

By: Jyll Saskin Gales, Google Ads Coach

Struggling to scale your remarketing campaigns in Google Ads? Whether you're using Display, Video, Demand Gen, or Performance Max, if you're running a lead gen...

By: Jyll Saskin Gales, Google Ads Coach

Using Google Ads effectively can be particularly challenging for B2B marketers. With various campaign types available, choosing the right one for your specific...

By: Jyll Saskin Gales, Google Ads Coach

You know those Google Ads asset performance ratings, like "Best" or "Low"? What do they actually mean? Many advertisers, including seasoned pros, find themselv...

By: Jyll Saskin Gales, Google Ads Coach

If you're newer to Google Ads, you've likely felt the pressure to cram ALL THE KEYWORDS into your ad copy. But is it really necessary? Does it truly make a dif...

By: Jyll Saskin Gales, Google Ads Coach

Are you a marketer wondering if Google Ads is a viable option for clients in small towns? Many businesses in communities with populations under 50,000 struggle...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever seen the dreaded "Limited by Search Volume" status in your Google Ads campaign? This message can cause panic, but it's important to understand wh...

By: Jyll Saskin Gales, Google Ads Coach

Are you a Google Ads specialist working with a client on a limited budget? Let's address a common challenge: how to drive traffic for a small business with a r...

By: Jyll Saskin Gales, Google Ads Coach

Are you dreaming of a high-paying Google Ads job after completing your certifications? Many aspiring marketers wonder if those credentials are the key to unloc...

By: Jyll Saskin Gales, Google Ads Coach

Are you a Google Ads beginner wondering if those certifications are worth your time? Or maybe you're a seasoned pro debating whether to keep your credentials u...