Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

In Google Ads, it's easy to fall into the trap of thinking "one goal equals one campaign." While that's a good starting point, sometimes it makes sense to...

By: Jyll Saskin Gales, Google Ads Coach

Let's say you're selling products online and want to use Google Shopping Ads to drive sales. Awesome! But when it comes to structuring your campaigns,...

By: Jyll Saskin Gales, Google Ads Coach

Ever find yourself staring blankly at your Google Ads account, wondering how many keywords you should actually have in a single ad group? You're not alone!...

By: Jyll Saskin Gales, Google Ads Coach

While SEO and PPC might seem like separate disciplines, they can work together beautifully to boost your online presence. Let's explore how these two...

By: Jyll Saskin Gales, Google Ads Coach

Ready to transform your Google Ads performance? In this article, we'll discuss how to leverage different ad types in Google Ads to reach new...

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner looking to drive more traffic to your website and increase sales? Google Ads can help you achieve those goals, but it can...

By: Jyll Saskin Gales, Google Ads Coach

Repeat after me: Google Ads reps are salespeople, not support staff.

Why does this matter? Because understanding their role and motivations can save you from...

By: Jyll Saskin Gales, Google Ads Coach

Have you received a pitch from a Google Ads agency claiming to have "proprietary technology"? Yeah, I'm calling BS on that! While there are definitely...

By: Jyll Saskin Gales, Google Ads Coach

Have you been wondering whether it's time to hire a Google Ads Expert? Or maybe you're working with an agency already, and you're considering just...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever looked at your Google Ads costs and thought, "Yikes, these CPCs are eating up my budget!"? You're not alone. Many advertisers worry about the...

By: Jyll Saskin Gales, Google Ads Coach

Manual bidding for brand campaigns: is it a hidden gem or a time-wasting trap? While some advertisers swear by it, I'm firmly in the Smart Bidding camp, even...

By: Jyll Saskin Gales, Google Ads Coach

Starting a new Google Ads account can be daunting. With no conversion history to guide your bidding strategy, what's the best approach? While it might seem...