Jyll's Google Ads blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Are Your Google Ads Campaigns Bidding Against Each Other? Jun 30, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered if using duplicate ad groups or duplicate keywords actually drives up your own advertising costs? The fear is that by having duplicate a...

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Is Demand Gen Good for Leads? How 3 Businesses Found Success Jun 25, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you launched a Google Ads Demand Gen campaign, only to watch it fall flat and turn it off in frustration? You’re not alone. Demand Gen is one of Google's ...

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Which bid strategy should you use in Google Shopping campaigns? Jun 23, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you confused about which bidding strategy to use for your Google Shopping campaigns? Whether you're launching a brand new campaign or trying to optimize an...

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Maximize Conversions vs. Target CPA: A Complete Google Ads Guide Jun 23, 2025

By: Jyll Saskin Gales, Google Ads Coach

Launching a Google Ads campaign is exciting, but it comes with a critical choice: which bidding strategy should you use? Two of the most popular and powerful o...

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How can I increase my impression share in Google Ads? Jun 23, 2025

By: Jyll Saskin Gales, Google Ads Coach

Impression Share is a key metric that measures the percentage of times your ads are shown compared to the total number of times they could have shown. A higher...

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Worried About High CPCs with Maximize Conversions? You Shouldn't Be Jun 23, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you worried that using Google's "Maximize Conversions" bidding strategy will cause your advertising costs to spiral out of control? It’s a common and valid...

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How to Spy on Competitors' Google Ads (and Why You Should!) Jun 23, 2025

By: Jyll Saskin Gales, Google Ads Coach

Want to know what kind of ads your competitors are running? Maybe you're curious about the messaging they're using or if they're testing out any new ad formats...

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Google Ads Maximize Conversions: Should You Use it for New Accounts? Jun 23, 2025

By: Jyll Saskin Gales, Google Ads Coach

You’re ready to launch a brand new Google Ads account. You have a healthy daily budget and your campaigns are built, but one critical piece is missing: which b...

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Conquering Google Ads with a Low Budget: 12 Tips for Small Businesses Jun 20, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner wondering if you can make Google Ads work on a shoestring budget? It’s a common question, but one that requires an honest answer...

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Can you apply a Combined Segment to YouTube ads? Jun 19, 2025

By: Jyll Saskin Gales, Google Ads Coach

You’ve meticulously planned your YouTube ad campaign and want to reach a very specific audience. You’ve heard about Combined Segments, a powerful way to layer ...

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[Study] Should you use Google-engaged audiences in 2025? Jun 12, 2025

By: Jyll Saskin Gales, Google Ads Coach, Inside Google Ads

Reaching the right person at the right time with the right message is a foundational concept in Google Ads. One of the surefire ways to reac...

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Google-Engaged Audiences: Your Secret Weapon for Google Ads Remarketing Jun 12, 2025

By: Jyll Saskin Gales, Google Ads Coach

Understanding how to effectively reach the right people at the right time with the right message is crucial for success in Google Ads. (No kidding, Jyll!) In

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