Google Ads blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

How to Stop Wasting Money on Google Ads Spam and Attract Quality Leads Sep 12, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you getting a bunch of fake or unqualified leads from Google Ads that waste your time and budget? Are your ads showing up on irrelevant, low-quality, or ev...

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Google Ads Journey Aware Bidding: The next bid strategy for lead generation? Sep 11, 2025

By: Jyll Saskin Gales, Google Ads Coach

Is it possible that the way you bid on Google Ads is about to get a major upgrade? For a while now, sophisticated lead generation advertisers have been using a...

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Local Services Ads vs. PPC: Are Google Search Ads Dead? Sep 02, 2025

By: Jyll Saskin Gales, Google Ads Coach

As a service-based business owner, you want to find the best ways to promote your business and reach potential clients. You may have heard some people claim th...

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The Future of Google Ads: PMax, AI Max and Broad Match Aug 28, 2025

By: Jyll Saskin Gales, Google Ads Coach

Do you feel like Google Ads is changing at a speed you can't keep up with? Do you hear terms like "Performance Max" and "AI Max" and wonder if you're missing o...

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The Ultimate Guide to Google Ads Bid Strategies Aug 27, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you feeling overwhelmed by the sheer number of bid strategies in Google Ads? Do you find yourself scratching your head, wondering which one is the right fi...

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Your Ultimate Guide to Impression Share in Google Ads Aug 20, 2025

By: Jyll Saskin Gales, Google Ads Coach

As Google Ads practitioners, we often get caught up in KPIs like Cost-Per-Click and Conversion Rate. However, Impression Share is a powerful diagnostic tool

...
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AI Max for Search Campaigns: What you need to know about "Search Max" Aug 15, 2025

By: Jyll Saskin Gales, Google Ads Coach

The only constant in Google Ads is change, and one of the biggest changes recently is the introduction of AI Max for Search Campaigns. This is a new set of fea...

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What are Branded Searches conversions in Google Ads? (fka Attributed Brand Searches) Jul 31, 2025

By: Jyll Saskin Gales, Google Ads Coach

Do you ever run YouTube ads and wonder if they're actually having an impact? You know you shouldn't measure success in terms of conversions or clicks, but some...

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Wait, That Google Ads Email is Legit?! Understanding Google's "Extended Workforce" @xwf.google.com Jul 23, 2025

By: Jyll Saskin Gales, Google Ads Coach and Ex-Googler

Have you ever received an email from someone claiming to be from Google, offering to help with your Google Ads account, and you're not sure if t...

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Should You Use Performance Max Without a Product Feed? Jul 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

Do you have an ecommerce site, but no product feed? Whether you sell highly customized B2B equipment or unique B2C products, the standard Google Merchant Cente...

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Can you use location bid adjustments with smart bidding in Google Ads? Jul 17, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you ever found yourself in a situation where you need more leads from one specific location, but your Google Ads campaigns target a broader area? It's a c...

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How to use a Combined Segment in Google Ads Jul 14, 2025

 By: Jyll Saskin Gales, Google Ads Coach

If you want to stack or layer audiences in Google Ads, then you need to use a Combined Segment. These audiences can be a powerful tool to reach your ideal aud...

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