Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Do you want to make sure your video ad message hits the right audience on the right platform? Understanding Google Ads video campaign subtypes is key to...

By: Jyll Saskin Gales, Google Ads Coach

Do you want YouTube to recommend YOUR videos to users? You can do just that with in-feed ads! These Google Ads seamlessly blend into YouTube's content,...

By: Jyll Saskin Gales, Google Ads Coach

If you run an ecommerce store, adding a product catalog to your video ad campaigns is a no-brainer. By showcasing your products directly within your...

By: Jyll Saskin Gales, Google Ads Coach

Is it beneficial to use the same keywords in different match types within the same ad group or campaign? While this was a popular tactic years ago,...

By: Jyll Saskin Gales, Google Ads Coach

Do you use negative keywords in your Google Ads campaigns? You might be surprised to learn that their match types work differently than regular keywords! And...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered why exact match keywords in your Google Ads campaigns seem to cost a small fortune while broad match keywords are cheap? It all...

By: Jyll Saskin Gales, Google Ads Coach

Does Audience Targeting Really Matter in Search and Shopping Campaigns?

You bet it does! While Google Search and Shopping campaigns are definitely...

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered why you can't target certain interests in your Google Ads campaigns? You're likely running into restrictions around what Google considers...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wished you could speak directly to your existing customers through Google Ads? Maybe you're launching a new product or service, or perhaps you...

By: Jyll Saskin Gales, Google Ads Coach

Let's talk about Target ROAS (Return on Ad Spend) in Google Ads. It's a powerful bid strategy, but I've noticed some people making a common mistake that...

By: Jyll Saskin Gales, Google Ads Coach

Let's have a frank conversation about bid limits in Google Ads. You know, those caps you can put on your cost-per-click (CPC) bids, even when using an...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered if setting a target CPA in your Google Ads campaigns is really necessary? You're not alone! Some advertisers find they actually...