Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Do you ever run YouTube ads and wonder if they're actually having an impact? You know you shouldn't measure success in terms of conversions or clicks, but some...

By: Jyll Saskin Gales, Google Ads Coach

Is it possible that the way you bid on Google Ads is about to get a major upgrade? For a while now, sophisticated lead generation advertisers have been using a...

By: Jyll Saskin Gales, Google Ads Coach

Are you getting a bunch of fake or unqualified leads from Google Ads that waste your time and budget? Are your ads showing up on irrelevant, low-quality, or ev...

By: Jyll Saskin Gales, Google Ads Coach

As a service-based business owner, you want to find the best ways to promote your business and reach potential clients. You may have heard some people claim th...

By: Jyll Saskin Gales, Google Ads Coach

Do you feel like Google Ads is changing at a speed you can't keep up with? Do you hear terms like "Performance Max" and "AI Max" and wonder if you're missing o...

By: Jyll Saskin Gales, Google Ads Coach

Are you feeling overwhelmed by the sheer number of bid strategies in Google Ads? Do you find yourself scratching your head, wondering which one is the right fi...

By: Jyll Saskin Gales, Google Ads Coach

The only constant in Google Ads is change, and one of the biggest changes recently is the introduction of AI Max for Search Campaigns. This is a new set of fea...

By: Jyll Saskin Gales, Google Ads Coach and Ex-Googler

Have you ever received an email from someone claiming to be from Google, offering to help with your Google Ads account, and you're not sure if t...

By: Jyll Saskin Gales, Google Ads Coach

Do you have an ecommerce site, but no product feed? Whether you sell highly customized B2B equipment or unique B2C products, the standard Google Merchant Cente...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever found yourself in a situation where you need more leads from one specific location, but your Google Ads campaigns target a broader area? It's a c...

 By: Jyll Saskin Gales, Google Ads Coach

If you want to stack or layer audiences in Google Ads, then you need to use a Combined Segment. These audiences can be a powerful tool to reach your ideal aud...