Jyll's Google AdsĀ blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Performance Max Channel Reporting: Transparency, But No Control May 16, 2025

By: Jyll Saskin Gales, Google Ads Coach

Understanding how your Performance Max campaigns are truly working across different channels has long been a challenge. But Google is making significant stride...

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Phrase Match in Google Ads: The Middle Child No One Loves? May 12, 2025

By: Jyll Saskin Gales, Google Ads Coach

Is there still a role for Phrase Match keywords in Google Ads?Ā It used to be the comfortable middle ground, the Goldilocks solution between the tight control o...

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Google Ads: Make Exact Match Exact Again? No! May 09, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you spending countless hours searching for the perfect script to make your exact match keywords in Google Ads truly "exact"? Feeling frustrated that Google...

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AI Max for Search Campaigns: What you need to know about "Search Max" May 06, 2025

By: Jyll Saskin Gales, Google Ads Coach

AI Max for Search Campaigns. What does this mean for your Google Ads?

I'mĀ going to break this down for you very clearly and simply, no hype, just what you nee...

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Are Exact Match Keywords Always Worth the Higher Cost in Google Ads? May 05, 2025

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if those tightly targeted exact match keywords in your Google Ads account are truly giving you the best bang for your buck? It's a question a lot...

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Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer May 02, 2025

By: Jyll Saskin Gales, Google Ads Coach

Reaching the right audience with your Google Ads is paramount. But with so many targeting options available, it can be overwhelming to know where to start.

...
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Can you do Affiliate Marketing with Google Ads? Apr 14, 2025

By: Jyll Saskin Gales, Google Ads Coach

Thinking about diving into affiliate marketing with Google Ads? Many marketers are curious about leveraging Google's advertising platform to drive affiliate sa...

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Google Ads: Strategies to Scale Your Remarketing Campaigns Apr 11, 2025

By: Jyll Saskin Gales, Google Ads Coach

Struggling to scale your remarketing campaigns in Google Ads? Whether you're using Display, Video, Demand Gen, or Performance Max, if you're running a lead gen...

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PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? Apr 09, 2025

By: Jyll Saskin Gales, Google Ads Coach

Using Google Ads effectively can be particularly challenging for B2B marketers. With various campaign types available, choosing the right one for your specific...

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Google Ads Asset Performance: What's Behind the Ratings? Apr 07, 2025

By: Jyll Saskin Gales, Google Ads Coach

You know those Google Ads asset performance ratings, like "Best" or "Low"? What do they actually mean? Many advertisers, including seasoned pros, find themselv...

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Is Keyword Stuffing Hurting Your Google Ads Campaign? Apr 04, 2025

By: Jyll Saskin Gales, Google Ads Coach

If you'reĀ newer to Google Ads, you've likelyĀ felt the pressure to cram ALL THE KEYWORDS into your ad copy. But is it really necessary? Does it truly make a dif...

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Google Ads for Small Towns: Is It Worth It? Apr 03, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you a marketer wondering if Google Ads is a viable option for clients in small towns? Many businesses in communities with populations under 50,000 struggle...

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