Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered why some advertisers use Target Impression Share bidding in their Google Ads campaigns?

Let's explore what Target Impression Share is, ...

By: Jyll Saskin Gales, Google Ads Coach

Have you been running your Google Ads campaigns for a while now, but feel like you've hit a plateau in terms of conversions? It might be time to consider switc...

By: Jyll Saskin Gales, Google Ads Coach

Are you clinging to manual CPC bidding in your Google Ads campaigns? Take a deep breath and let it goooooooo! While manual bidding offers a sense of control, S...

By: Jyll Saskin Gales, Google Ads Coach

Want to make sure your video ads only appear on YouTube? While Google Ads video campaigns can run on various platforms, you can easily restrict them to YouTube...

By: Jyll Saskin Gales, Google Ads Coach

Do you want to make sure your video ad message hits the right audience on the right platform? Understanding Google Ads video campaign subtypes is key to achiev...

By: Jyll Saskin Gales, Google Ads Coach

Do you want YouTube to recommend YOUR videos to users? You can do just that with in-feed ads! These Google Ads seamlessly blend into YouTube's content, offerin...

By: Jyll Saskin Gales, Google Ads Coach

If you run an ecommerce store, adding a product catalog to your video ad campaigns is a no-brainer. By showcasing your products directly within your video ads,...

By: Jyll Saskin Gales, Google Ads Coach

Is it beneficial to use the same keywords in different match types within the same ad group or campaign? While this was a popular tactic years ago, Google Ads ...

By: Jyll Saskin Gales, Google Ads Coach

Do you use negative keywords in your Google Ads campaigns? You might be surprised to learn that their match types work differently than regular keywords! And c...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered why exact match keywords in your Google Ads campaigns seem to cost a small fortune while broad match keywords are cheap? It all comes do...

By: Jyll Saskin Gales, Google Ads Coach

Does Audience Targeting Really Matter in Search and Shopping Campaigns?

You bet it does! While Google Search and Shopping campaigns are definitely query-drive...

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered why you can't target certain interests in your Google Ads campaigns? You're likely running into restrictions around what Google considers "sensit...