Google Ads blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
As Google Ads practitioners, we often get caught up in KPIs like Cost-Per-Click and Conversion Rate. However, Impression Share is a powerful diagnostic tool
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By: Jyll Saskin Gales, Google Ads Coach
The only constant in Google Ads is change, and one of the biggest changes recently is the introduction of AI Max for Search Campaigns. This is a new set of fea...
By: Jyll Saskin Gales, Google Ads Coach
Do you ever run YouTube ads and wonder if they're actually having an impact? You know you shouldn't measure success in terms of conversions or clicks, but some...
By: Jyll Saskin Gales, Google Ads Coach and Ex-Googler
Have you ever received an email from someone claiming to be from Google, offering to help with your Google Ads account, and you're not sure if t...
By: Jyll Saskin Gales, Google Ads Coach
Do you have an ecommerce site, but no product feed? Whether you sell highly customized B2B equipment or unique B2C products, the standard Google Merchant Cente...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever found yourself in a situation where you need more leads from one specific location, but your Google Ads campaigns target a broader area? It's a c...
 By: Jyll Saskin Gales, Google Ads Coach
If you want to stack or layer audiences in Google Ads, then you need to use a Combined Segment. These audiences can be a powerful tool to reach your ideal aud...
By: Jyll Saskin Gales, Google Ads Coach
Are you trying to decide whether to optimize your Google Ads campaigns to bid equally for all customers, specifically target new ones, or re-engage existing on...
By: Jyll Saskin Gales, Google Ads Coach
The rules for audience targeting in Google Ads can feel inconsistent and confusing, especially when it comes to Custom Segments. You’ve built the perfect audie...
By: Jyll Saskin Gales, Google Ads Coach
When building a Custom Segment in Google Ads, advertisers face a common but crucial question: how specific should you be with the website URLs you provide? Sho...
By: Jyll Saskin Gales, Google Ads Coach
I’m a Google Ads coach who teaches marketers and business owners how to get the most bang for their buck out of Google Ads. In fact, even though I don’t
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By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered if using duplicate ad groups or duplicate keywords actually drives up your own advertising costs? The fear is that by having duplicate a...
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