Jyll's Google Ads blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
Is there still a role for Phrase Match keywords in Google Ads? It used to be the comfortable middle ground, the Goldilocks solution between the tight control o...
By: Jyll Saskin Gales, Google Ads Coach
Are you spending countless hours searching for the perfect script to make your exact match keywords in Google Ads truly "exact"? Feeling frustrated that Google...
By: Jyll Saskin Gales, Google Ads Coach
AI Max for Search Campaigns. What does this mean for your Google Ads?
I'm going to break this down for you very clearly and simply, no hype, just what you nee...
By: Jyll Saskin Gales, Google Ads Coach
Ever wondered if those tightly targeted exact match keywords in your Google Ads account are truly giving you the best bang for your buck? It's a question a lot...
By: Jyll Saskin Gales, Google Ads Coach
If you're newer to Google Ads, you've likely felt the pressure to cram ALL THE KEYWORDS into your ad copy. But is it really necessary? Does it truly make a dif...
By: Jyll Saskin Gales, Google Ads Coach
Is it beneficial to use the same keywords in different match types within the same ad group or campaign? While this was a popular tactic years ago, Google Ads ...
By: Jyll Saskin Gales, Google Ads Coach
Do you use negative keywords in your Google Ads campaigns? You might be surprised to learn that their match types work differently than regular keywords! And c...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered why exact match keywords in your Google Ads campaigns seem to cost a small fortune while broad match keywords are cheap? It all comes do...
By: Jyll Saskin Gales, Google Ads Coach
Are you still relying on outdated Google Ads strategies? If you haven't adjusted your approach to match types recently, your search campaigns might be under-pe...
By: Jyll Saskin Gales, Google Ads Coach
In Google Ads, it's easy to fall into the trap of thinking "one goal equals one campaign." While that's a good starting point, sometimes it makes sense to use ...
By: Jyll Saskin Gales, Google Ads Coach
Ever find yourself staring blankly at your Google Ads account, wondering how many keywords you should actually have in a single ad group? You're not alone! It'...
By: Jyll Saskin Gales, Google Ads Coach
Ever feel like you're throwing darts blindfolded when it comes to your Google Ads search terms? You carefully choose your keywords, set your match types, and t...
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