Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Do you feel like Google Ads is changing at a speed you can't keep up with? Do you hear terms like "Performance Max" and "AI Max" and wonder if you're missing o...

By: Jyll Saskin Gales, Google Ads Coach

The only constant in Google Ads is change, and one of the biggest changes recently is the introduction of AI Max for Search Campaigns. This is a new set of fea...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered if using duplicate ad groups or duplicate keywords actually drives up your own advertising costs? The fear is that by having duplicate a...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever felt like you were driving with a blindfold on when managing your Google Ads PMax campaigns? Those days are happily going in the rear-view mirror...

By: Jyll Saskin Gales, Google Ads Coach

Is there still a role for Phrase Match keywords in Google Ads? It used to be the comfortable middle ground, the Goldilocks solution between the tight control o...

By: Jyll Saskin Gales, Google Ads Coach

Are you spending countless hours searching for the perfect script to make your exact match keywords in Google Ads truly "exact"? Feeling frustrated that Google...

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if those tightly targeted exact match keywords in your Google Ads account are truly giving you the best bang for your buck? It's a question a lot...

By: Jyll Saskin Gales, Google Ads Coach

If you're newer to Google Ads, you've likely felt the pressure to cram ALL THE KEYWORDS into your ad copy. But is it really necessary? Does it truly make a dif...

By: Jyll Saskin Gales, Google Ads Coach

Is it beneficial to use the same keywords in different match types within the same ad group or campaign? While this was a popular tactic years ago, Google Ads ...

By: Jyll Saskin Gales, Google Ads Coach

Do you use negative keywords in your Google Ads campaigns? You might be surprised to learn that their match types work differently than regular keywords! And c...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered why exact match keywords in your Google Ads campaigns seem to cost a small fortune while broad match keywords are cheap? It all comes do...