Jyll's Google Ads blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Phrase Match in Google Ads: The Middle Child No One Loves? May 12, 2025

By: Jyll Saskin Gales, Google Ads Coach

Is there still a role for Phrase Match keywords in Google Ads? It used to be the comfortable middle ground, the Goldilocks solution between the tight control o...

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Google Ads: Make Exact Match Exact Again? No! May 09, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you spending countless hours searching for the perfect script to make your exact match keywords in Google Ads truly "exact"? Feeling frustrated that Google...

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AI Max for Search Campaigns: What you need to know about "Search Max" May 06, 2025

By: Jyll Saskin Gales, Google Ads Coach

AI Max for Search Campaigns. What does this mean for your Google Ads?

I'm going to break this down for you very clearly and simply, no hype, just what you nee...

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Are Exact Match Keywords Always Worth the Higher Cost in Google Ads? May 05, 2025

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if those tightly targeted exact match keywords in your Google Ads account are truly giving you the best bang for your buck? It's a question a lot...

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Is Keyword Stuffing Hurting Your Google Ads Campaign? Apr 04, 2025

By: Jyll Saskin Gales, Google Ads Coach

If you're newer to Google Ads, you've likely felt the pressure to cram ALL THE KEYWORDS into your ad copy. But is it really necessary? Does it truly make a dif...

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Should You Use the Same Keywords in Different Match Types? Jan 29, 2025

By: Jyll Saskin Gales, Google Ads Coach

Is it beneficial to use the same keywords in different match types within the same ad group or campaign? While this was a popular tactic years ago, Google Ads ...

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How to Use Negative Keyword Match Types in Google Ads Jan 27, 2025

By: Jyll Saskin Gales, Google Ads Coach

Do you use negative keywords in your Google Ads campaigns? You might be surprised to learn that their match types work differently than regular keywords! And c...

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Why Is Exact Match So Expensive in Google Ads? Jan 24, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered why exact match keywords in your Google Ads campaigns seem to cost a small fortune while broad match keywords are cheap? It all comes do...

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Google Ads Match Types in 2025: What You Need to Know Jan 01, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you still relying on outdated Google Ads strategies? If you haven't adjusted your approach to match types recently, your search campaigns might be under-pe...

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Google Ads Campaign Structure: When to Use Multiple Campaigns for One Goal Dec 11, 2024

By: Jyll Saskin Gales, Google Ads Coach

In Google Ads, it's easy to fall into the trap of thinking "one goal equals one campaign." While that's a good starting point, sometimes it makes sense to use ...

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How Many Keywords Should Be in One Google Ads Ad Group? Dec 06, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever find yourself staring blankly at your Google Ads account, wondering how many keywords you should actually have in a single ad group? You're not alone! It'...

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Google Ads Search Term Reports: What You Need To Know Now Oct 22, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever feel like you're throwing darts blindfolded when it comes to your Google Ads search terms? You carefully choose your keywords, set your match types, and t...

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