Google AdsĀ blog
Tips, tricks and strategies to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
Ever feel like you're throwing darts blindfolded when it comes to your Google Ads search terms? You carefully choose your keywords, set your match types, and...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered what keywords your competitors are bidding on in Google Ads? While it's impossible to know for certain, there are a few tactics...
By: Jyll Saskin Gales, Google Ads Coach
It's tempting to think that Exact Match keywords in Google Ads are a silver bullet solution. After all, aren't Exact Match keywords the key to...
By: Jyll Saskin Gales, Google Ads Coach
You might have heard of the SKAG strategy in Google Ads—Single Keyword Ad Groups—and wondered if it's still a viable approach. The truth is, it's...
By: Jyll Saskin Gales, Google Ads Coach
Are you eager to dip your toes into Google Ads but feeling overwhelmed by the complexities? No worries, I've got your back! Let's break down how to...
By: Jyll Saskin Gales, Google Ads Coach
A question I often get asked is, "Should I exclude brand keywords from my Dynamic ad group?" and the answer isn't always clear. In this blog post,...
By: Jyll Saskin Gales, Google Ads Coach
If you've been following Google Ads news, you know that match types have undergone significant changes. These shifts have prompted me to reevaluate my...
By: Jyll Saskin Gales, Google Ads Coach
Do you need a brand campaign in your Google Ads strategy? It's a question I hear often from small business owners and marketers alike. While it's not an...
By: Jyll Saskin Gales, Google Ads Coach
One of the most common questions I'm asked is this: Should you exclude your brand name from your search campaigns? The answer is generally yes,...
By: Jyll Saskin Gales, Google Ads Coach
Are you still relying on outdated Google Ads strategies? If you haven't adjusted your approach to match types recently, your search campaigns might be...
By: Jyll Saskin Gales, Google Ads Coach
Are you on the fence about using Broad Match keywords in your Google Ads campaigns? You've probably heard mixed opinions, with some experts advising against...
By: Jyll Saskin Gales, Google Ads Coach
Should you use both phrase and exact match for the same keyword in your campaigns? Does it provide any added benefits, or is it simply redundant? Let's dive...
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