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Jyll's Google AdsĀ blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Is Demand Gen Good for Leads? How 3 Businesses Found Success Jun 25, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you launched a Google Ads Demand Gen campaign, only to watch it fall flat and turn it off in frustration? Youā€™re not alone. Demand Gen is one of Google's ...

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PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? Apr 09, 2025

By: Jyll Saskin Gales, Google Ads Coach

Using Google Ads effectively can be particularly challenging for B2B marketers. With various campaign types available, choosing the right one for your specific...

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a screenshot of a google ads sales page about performance max
Performance Max vs. Search: Which is Best for B2B Lead Generation? Mar 06, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you a B2BĀ lead generation business trying to decide between Performance Max and Search campaigns for your Google Ads strategy? While Performance Max offers...

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Jyll Saskin Gales

Google Ads Coach

Jyll is a Google Ads coach, consultant, teacher, content creator, author, speaker and podcast host. She worked at Google for 6 years and has helped optimize more than 10,000 Google Ads accounts over the last decade. You can sign up for her Google Ads newsletter at the bottom of the page.

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