Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Want to make sure your video ads only appear on YouTube? While Google Ads video campaigns can run on various platforms, you can easily restrict them to YouTube...

By: Jyll Saskin Gales, Google Ads Coach

Do you want to make sure your video ad message hits the right audience on the right platform? Understanding Google Ads video campaign subtypes is key to achiev...

By: Jyll Saskin Gales, Google Ads Coach

Want to refine your Google Shopping campaigns and boost performance? Negative keywords will only take you so far. While adding irrelevant search terms as negat...

By: Jyll Saskin Gales, Google Ads Coach

Feeling overwhelmed by the sheer number of products in your Google Shopping campaigns? It's time to implement a strategic approach to product segmentation. Thi...

By: Jyll Saskin Gales, Google Ads Coach

Is combining Google Ads Search campaigns with Performance Max a recipe for success? Google calls this the "Power Pair," but is it really all it's cracked up to...

By: Jyll Saskin Gales, Google Ads Coach

Lead form assets in Google Ads, formerly known as lead form extensions, are a powerful way to capture user information directly within your ads. But how do you...

By: Jyll Saskin Gales, Google Ads Coach

Think you're dealing with fake leads from your Google Ads campaigns? Before hitting the panic button, it's important to understand the difference between unqua...

By: Jyll Saskin Gales, Google Ads Coach

Are you tired of your Google Display ads showing up on irrelevant, low-quality, or even spammy websites? You're not alone! This is a common frustration for man...

By: Jyll Saskin Gales, Google Ads Coach

Please note: the information in this article is out of date. You can now track Gmail ad performance by adding a Segment by "Network" to your campaign-, ad grou...

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if you can get too granular with your Demand Gen targeting on Google Ads, since these campaigns primarily show to signed-in users? The short answ...

By: Jyll Saskin Gales, Google Ads Coach

Ever heard of Demand Gen campaigns in Google Ads and wondered if they're right for your business? Don't be fooled by the name - Demand Gen campaigns aren't jus...