Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Is combining Google Ads Search campaigns with Performance Max a recipe for success? Google calls this the "Power Pair," but is it really all it's cracked up...

By: Jyll Saskin Gales, Google Ads Coach

Lead form assets in Google Ads, formerly known as lead form extensions, are a powerful way to capture user information directly within your ads. But how do...

By: Jyll Saskin Gales, Google Ads Coach

Think you're dealing with fake leads from your Google Ads campaigns? Before hitting the panic button, it's important to understand the difference between ...

By: Jyll Saskin Gales, Google Ads Coach

Are you tired of your Google Display ads showing up on irrelevant, low-quality, or even spammy websites? You're not alone! This is a common frustration for...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever launched a Demand Gen campaign and wondered if your ads were actually appearing on Gmail? It's a common question, especially since there isn't...

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if you can get too granular with your Demand Gen targeting on Google Ads, since these campaigns primarily show to signed-in users?...

By: Jyll Saskin Gales, Google Ads Coach

Ever heard of Demand Gen campaigns in Google Ads and wondered if they're right for your business? Don't be fooled by the name - Demand Gen campaigns aren't...

By: Jyll Saskin Gales, Google Ads Coach

Rumours have been swirling about the demise of Google Remarketing Display Ads in the wake of the upcoming third-party cookie deprecation. But is there any...

By: Jyll Saskin Gales, Google Ads Coach

Update: You can no longer apply Combined Segments to YouTube ads. Combined segments are currently only compatible with Search, Display and Demand Gen...

By: Jyll Saskin Gales, Google Ads Coach

Are you considering using lead form assets (formerly known as lead form extensions) in your Google Ads campaigns? While they might seem like a...

 By: Jyll Saskin Gales, Google Ads Coach

Are you an ecommerce business owner or marketer trying to decide between Performance Max and Standard Shopping campaigns for your Google Ads strategy?...