Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Do you ever run YouTube ads and wonder if they're actually having an impact? You know you shouldn't measure success in terms of conversions or clicks, but some...

By: Jyll Saskin Gales, Google Ads Coach

Are you getting a bunch of fake or unqualified leads from Google Ads that waste your time and budget? Are your ads showing up on irrelevant, low-quality, or ev...

By: Jyll Saskin Gales, Google Ads Coach

As a service-based business owner, you want to find the best ways to promote your business and reach potential clients. You may have heard some people claim th...

By: Jyll Saskin Gales, Google Ads Coach

Have you launched a Google Ads Demand Gen campaign, only to watch it fall flat and turn it off in frustration? You’re not alone. Demand Gen is one of Google's ...

By: Jyll Saskin Gales, Google Ads Coach

You’ve meticulously planned your YouTube ad campaign and want to reach a very specific audience. You’ve heard about Combined Segments, a powerful way to layer ...

By: Jyll Saskin Gales, Google Ads Coach

I'm often surprised by how many Google Ads practitioners don't realize the full extent of shoppable features available for video campaigns. If you're an ecomme...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever felt like you were driving with a blindfold on when managing your Google Ads PMax campaigns? Those days are happily going in the rear-view mirror...

By: Jyll Saskin Gales, Google Ads Coach

Want to make sure your video ads only appear on YouTube? While Google Ads video campaigns can run on various platforms, you can easily restrict them to YouTube...

By: Jyll Saskin Gales, Google Ads Coach

Do you want to make sure your video ad message hits the right audience on the right platform? Understanding Google Ads video campaign subtypes is key to achiev...

By: Jyll Saskin Gales, Google Ads Coach

Want to refine your Google Shopping campaigns and boost performance? Negative keywords will only take you so far. While adding irrelevant search terms as negat...

By: Jyll Saskin Gales, Google Ads Coach

Feeling overwhelmed by the sheer number of products in your Google Shopping campaigns? It's time to implement a strategic approach to product segmentation. Thi...