Google AdsĀ blog

Tips, tricks and strategies to give your business an edge.

Tracking Gmail Ad Performance in Demand Gen Campaigns Sep 11, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever launched a Demand Gen campaign and wondered if your ads were actually appearing on Gmail? It's a common question, especially since there isn't...

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Demand Gen and Signed-In Users: Google Ads Targeting Done Right Sep 09, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if you can get too granular with your Demand Gen targeting on Google Ads, since these campaigns primarily show to signed-in users?...

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All About Demand Gen Campaigns in Google Ads Sep 06, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever heard of Demand Gen campaigns in Google Ads and wondered if they're right for your business? Don't be fooled by the name - Demand Gen campaigns aren't...

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Can you change a Google Search Ad to a Call Only Ad? Jul 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are phone calls the lifeblood of your business? If so, Google Call Ads might be just the ticket to driving more leads and boosting your bottom line....

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Can you still do Display Remarketing in Google Ads? Jun 26, 2024

By: Jyll Saskin Gales, Google Ads Coach

Rumours have been swirling about the demise of Google Remarketing Display Ads in the wake of the upcoming third-party cookie deprecation. But is there any...

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Can you apply a Combined Segment to YouTube ads? Mar 29, 2024

By: Jyll Saskin Gales, Google Ads Coach

Do you want to take your YouTube ad targeting to the next level? Combined Segments can be a powerful tool to reach your ideal audience with laser precision....

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Should You Use Lead Form Assets in Google Ads? Mar 20, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you considering using lead form assets (formerly known as lead form extensions) in your Google Ads campaigns? While they might seem like a...

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Performance Max vs. Standard Shopping: Which is better for ecommerce? Mar 18, 2024

 By: Jyll Saskin Gales, Google Ads Coach

Are you an ecommerce business owner or marketer trying to decide between Performance Max and Standard Shopping campaigns for your Google Ads strategy?...

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How to Show Display Ads on Specific Websites Using Google Ads Feb 28, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wanted to place your ads on a particular website? Maybe there's a popular blog in your industry, or a news site that your target audience...

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Video Advertising Trends 2024: A Comprehensive Guide Jan 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you ready to take your video advertising to the next level? Join me as I share five of the latest trends, strategies, and best practices you need to be...

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Google Ads Performance Max: Is it worth it? Dec 06, 2022

By: Jyll Saskin Gales, Google Ads Coach

I’m a Google Ads coach who teaches marketers and business owners how to get the most bang for their buck out of Google Ads. In fact, even...

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