Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Are you hesitant to invest in Google Ads because you're worried about the return on investment (ROI)? I get it. Many businesses are hesitant to spend...

By: Jyll Saskin Gales, Google Ads Coach

A common question I hear is, "I have a $250 daily budget, but my campaign is spending $370 or more a day. What's going on?" If something like this has...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered how Google Ads calculates your spending limit? It's a common question, and even seasoned advertisers can get tripped up by the...

By: Jyll Saskin Gales, Google Ads Coach

Is your Google Ads campaign giving you a "Limited by budget" warning? Or perhaps you're losing a lot of impression share due to budget? A limited...

By: Jyll Saskin Gales, Google Ads Coach

Is the high cost-per-click (CPC) in your niche making it tough to compete on Google Ads? Here are ssome trategic ways to tackle high CPCs and still achieve...

By: Jyll Saskin Gales, Google Ads Coach

Wondering how much you should be spending on Google Ads? It's a common question, and the answer isn't always straightforward. Let's discuss what you...

By: Jyll Saskin Gales, Google Ads Coach

Dreaming of maximizing your return on ad spend (ROAS), but worried your budget might not be up to the task? Many small business owners and marketers...

By: Jyll Saskin Gales, Google Ads Coach

Google Ads offers a suite of free planning tools designed to help you make informed decisions and optimize your campaigns. While Keyword Planner is...