Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

You've decided to use the "Maximize Conversions" bidding strategy for your new Google Ads campaign (excellent choice!). But now you're probably wondering, "Wha...

By: Jyll Saskin Gales, Google Ads Coach

Target ROAS (Return on Ad Spend) is a powerful bidding strategy that helps you optimize your Google Ads campaigns for the best possible return on your investme...

By: Jyll Saskin Gales, Google Ads Coach

In a recent post, I wrote about the importance of having a sufficient budget for your Google Ads campaigns, specifically recommending a minimum of 10 clicks pe...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered if you can dip your toes into Google Ads with a tiny budget? Maybe you're a small business owner thinking, "I'll just try it out with a ...

By: Jyll Saskin Gales, Google Ads Coach

Are you hesitant to invest in Google Ads because you're worried about the return on investment (ROI)? I get it. Many businesses are hesitant to spend money on ...

By: Jyll Saskin Gales, Google Ads Coach

A common question I hear is, "I have a $250 daily budget, but my campaign is spending $370 or more a day. What's going on?" If something like this has happened...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered how Google Ads calculates your spending limit? It's a common question, and even seasoned advertisers can get tripped up by the details. ...

By: Jyll Saskin Gales, Google Ads Coach

Is your Google Ads campaign giving you a "Limited by budget" warning? Or perhaps you're losing a lot of impression share due to budget? A limited budget can ma...

By: Jyll Saskin Gales, Google Ads Coach

Is the high cost-per-click (CPC) in your niche making it tough to compete on Google Ads? Here are some strategic ways to tackle high CPCs and still achieve you...

By: Jyll Saskin Gales, Google Ads Coach

Wondering how much you should be spending on Google Ads? It's a common question, and the answer isn't always straightforward. Let's discuss what you need to kn...

By: Jyll Saskin Gales, Google Ads Coach

Dreaming of maximizing your return on ad spend (ROAS), but worried your budget might not be up to the task? Many small business owners and marketers wonder if ...

By: Jyll Saskin Gales, Google Ads Coach

Google Ads offers a suite of free planning tools designed to help you make informed decisions and optimize your campaigns. While Keyword Planner is the most we...