A Guide to Setting Your Google Ads Budget

By: Jyll Saskin Gales, Google Ads Coach

In a recent post, I wrote about the importance of having a sufficient budget for your Google Ads campaigns, specifically recommending a minimum of 10 clicks per day per campaign. However, I also mentioned that this is a general guideline based on my experience in North America.

Since CPCs (cost per click) can vary greatly depending on your market, industry, and competition, it's important to adjust this guideline accordingly. Here's how to do it:

1. Use Google Keyword Planner

Google's free Keyword Planner is a valuable tool for estimating your CPCs. Simply enter your target keywords and target location, and it will give you a range of expected CPCs.

2. Consider Your Market, Industry, and Competition

• Market: Some markets, like India or Brazil, may have lower CPCs than other countries, like the US or the UK
• Industry: Some industries are more competitive than others, which can drive up CPCs. You would faint if you saw CPCs in the insurance industry!
• Competition: The number of advertisers targeting the same keywords is what drives up CPCs.

3. Calculate Your Budget

Once you have a good idea of your expected CPCs, multiply them by 10 to get your minimum daily budget. This will ensure that you have enough clicks to give your campaigns a fighting chance to succeed.

By following these steps, you can determine the right budget for your Google Ads campaigns, regardless of your market.