Google AdsĀ blog
Tips, tricks and strategies to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
Want to reconnect with potential customers who have already shown interest in your business? That's where remarketing comes in. Also known as ...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever launched a Demand Gen campaign and wondered if your ads were actually appearing on Gmail? It's a common question, especially since there isn't...
By: Jyll Saskin Gales, Google Ads Coach
Ever wondered if you can get too granular with your Demand Gen targeting on Google Ads, since these campaigns primarily show to signed-in users?...
By: Jyll Saskin Gales, Google Ads Coach
Ever heard of Demand Gen campaigns in Google Ads and wondered if they're right for your business? Don't be fooled by the name - Demand Gen campaigns aren't...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered how to get your Google Ads in front of the exact people you want to reach? It's not always as simple as targeting a single...
By: Jyll Saskin Gales, Google Ads Coach
Ever felt like your Google Shopping ads are being shown to the wrong people? Or maybe you're wondering how to zero in on those high-intent shoppers who are...
By: Jyll Saskin Gales, Google Ads Coach
Remember Similar Segments in Google Ads? They were a great way to reach new audiences who shared characteristics with your existing remarketing lists. But...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered how to apply a Custom Segment to your Google Ads campaign? It's a great way to refine your targeting and reach a more relevant...
By: Jyll Saskin Gales, Google Ads Coach
Rumours have been swirling about the demise of Google Remarketing Display Ads in the wake of the upcoming third-party cookie deprecation. But is there any...
By: Jyll Saskin Gales, Google Ads Coach
Feeling frustrated by Google Ads targeting limitations? You're not alone.
While Google's advertising policies prevent directly targeting users...
By: Jyll Saskin Gales, Google Ads Coach
Update: You can no longer apply Combined Segments to YouTube ads. Combined segments are currently only compatible with Search, Display and Demand Gen...
By: Jyll Saskin Gales, Google Ads Coach
Is the high cost-per-click (CPC) in your niche making it tough to compete on Google Ads? Here are ssome trategic ways to tackle high CPCs and still achieve...
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