Jyll's Google Ads blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
Reaching the right audience with your Google Ads is paramount. But with so many targeting options available, it can be overwhelming to know where to start.
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By: Jyll Saskin Gales, Google Ads Coach
Struggling to scale your remarketing campaigns in Google Ads? Whether you're using Display, Video, Demand Gen, or Performance Max, if you're running a lead gen...
By: Jyll Saskin Gales, Google Ads Coach
Does Audience Targeting Really Matter in Search and Shopping Campaigns?
You bet it does! While Google Search and Shopping campaigns are definitely query-drive...
By: Jyll Saskin Gales, Google Ads Coach
Ever wondered why you can't target certain interests in your Google Ads campaigns? You're likely running into restrictions around what Google considers "sensit...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wished you could speak directly to your existing customers through Google Ads? Maybe you're launching a new product or service, or perhaps you ha...
By: Jyll Saskin Gales, Google Ads Coach
Want to make your Search campaigns even more effective? Enter Remarketing Lists for Search Ads (RLSA)! This often-overlooked feature lets you add audiences to ...
By: Jyll Saskin Gales, Google Ads Coach
Want to reconnect with potential customers who have already shown interest in your business? That's where remarketing comes in. Also known as r...
By: Jyll Saskin Gales, Google Ads Coach
Please note: the information in this article is out of date. You can now track Gmail ad performance by adding a Segment by "Network" to your campaign-, ad grou...
By: Jyll Saskin Gales, Google Ads Coach
Ever wondered if you can get too granular with your Demand Gen targeting on Google Ads, since these campaigns primarily show to signed-in users? The short answ...
By: Jyll Saskin Gales, Google Ads Coach
Ever heard of Demand Gen campaigns in Google Ads and wondered if they're right for your business? Don't be fooled by the name - Demand Gen campaigns aren't jus...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered how to get your Google Ads in front of the exact people you want to reach? It's not always as simple as targeting a single audience. S...
By: Jyll Saskin Gales, Google Ads Coach
Ever felt like your Google Shopping ads are being shown to the wrong people? Or maybe you're wondering how to zero in on those high-intent shoppers who are m...
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