Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Does Audience Targeting Really Matter in Search and Shopping Campaigns?

You bet it does! While Google Search and Shopping campaigns are definitely...

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered why you can't target certain interests in your Google Ads campaigns? You're likely running into restrictions around what Google considers...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wished you could speak directly to your existing customers through Google Ads? Maybe you're launching a new product or service, or perhaps you...

By: Jyll Saskin Gales, Google Ads Coach

Want to make your Search campaigns even more effective? Enter Remarketing Lists for Search Ads (RLSA)! This often-overlooked feature lets you add audiences...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever launched a Demand Gen campaign and wondered if your ads were actually appearing on Gmail? It's a common question, especially since there isn't...

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if you can get too granular with your Demand Gen targeting on Google Ads, since these campaigns primarily show to signed-in users?...

By: Jyll Saskin Gales, Google Ads Coach

Ever heard of Demand Gen campaigns in Google Ads and wondered if they're right for your business? Don't be fooled by the name - Demand Gen campaigns aren't...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered how to apply a Custom Segment to your Google Ads campaign? It's a great way to refine your targeting and reach a more relevant...