Jyll's Google Ads blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
 By: Jyll Saskin Gales, Google Ads Coach
If you want to stack or layer audiences in Google Ads, then you need to use a Combined Segment. These audiences can be a powerful tool to reach your ideal aud...
By: Jyll Saskin Gales, Google Ads Coach
Are you trying to decide whether to optimize your Google Ads campaigns to bid equally for all customers, specifically target new ones, or re-engage existing on...
By: Jyll Saskin Gales, Google Ads Coach
The rules for audience targeting in Google Ads can feel inconsistent and confusing, especially when it comes to Custom Segments. You’ve built the perfect audie...
By: Jyll Saskin Gales, Google Ads Coach
When building a Custom Segment in Google Ads, advertisers face a common but crucial question: how specific should you be with the website URLs you provide? Sho...
By: Jyll Saskin Gales, Google Ads Coach
Have you launched a Google Ads Demand Gen campaign, only to watch it fall flat and turn it off in frustration? You’re not alone. Demand Gen is one of Google's ...
By: Jyll Saskin Gales, Google Ads Coach
You’ve meticulously planned your YouTube ad campaign and want to reach a very specific audience. You’ve heard about Combined Segments, a powerful way to layer ...
By: Jyll Saskin Gales, Google Ads Coach, Inside Google Ads
Reaching the right person at the right time with the right message is a foundational concept in Google Ads. One of the surefire ways to reac...
By: Jyll Saskin Gales, Google Ads Coach
Understanding how to effectively reach the right people at the right time with the right message is crucial for success in Google Ads. (No kidding, Jyll!) In
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By: Jyll Saskin Gales, Google Ads Coach
Reaching the right audience with your Google Ads is paramount. But with so many targeting options available, it can be overwhelming to know where to start.
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By: Jyll Saskin Gales, Google Ads Coach
Struggling to scale your remarketing campaigns in Google Ads? Whether you're using Display, Video, Demand Gen, or Performance Max, if you're running a lead gen...
By: Jyll Saskin Gales, Google Ads Coach
Does Audience Targeting Really Matter in Search and Shopping Campaigns?
You bet it does! While Google Search and Shopping campaigns are definitely query-drive...
By: Jyll Saskin Gales, Google Ads Coach
Ever wondered why you can't target certain interests in your Google Ads campaigns? You're likely running into restrictions around what Google considers "sensit...
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