Jyll's Google Ads blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Is Demand Gen Good for Leads? How 3 Businesses Found Success Jun 25, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you launched a Google Ads Demand Gen campaign, only to watch it fall flat and turn it off in frustration? You’re not alone. Demand Gen is one of Google's ...

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Can you apply a Combined Segment to YouTube ads? Jun 19, 2025

By: Jyll Saskin Gales, Google Ads Coach

You’ve meticulously planned your YouTube ad campaign and want to reach a very specific audience. You’ve heard about Combined Segments, a powerful way to layer ...

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[Study] Should you use Google-engaged audiences in 2025? Jun 12, 2025

By: Jyll Saskin Gales, Google Ads Coach, Inside Google Ads

Reaching the right person at the right time with the right message is a foundational concept in Google Ads. One of the surefire ways to reac...

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Google-Engaged Audiences: Your Secret Weapon for Google Ads Remarketing Jun 12, 2025

By: Jyll Saskin Gales, Google Ads Coach

Understanding how to effectively reach the right people at the right time with the right message is crucial for success in Google Ads. (No kidding, Jyll!) In

...
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Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer May 02, 2025

By: Jyll Saskin Gales, Google Ads Coach

Reaching the right audience with your Google Ads is paramount. But with so many targeting options available, it can be overwhelming to know where to start.

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Google Ads: Strategies to Scale Your Remarketing Campaigns Apr 11, 2025

By: Jyll Saskin Gales, Google Ads Coach

Struggling to scale your remarketing campaigns in Google Ads? Whether you're using Display, Video, Demand Gen, or Performance Max, if you're running a lead gen...

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Does Audience Targeting Really Matter in Search and Shopping Campaigns? Jan 22, 2025

By: Jyll Saskin Gales, Google Ads Coach

Does Audience Targeting Really Matter in Search and Shopping Campaigns?

You bet it does! While Google Search and Shopping campaigns are definitely query-drive...

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Navigating Google Ads' Sensitive Interest Categories: A Guide for Advertisers Jan 20, 2025

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered why you can't target certain interests in your Google Ads campaigns? You're likely running into restrictions around what Google considers "sensit...

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Should you upload your customer list in Google Ads? (Customer Match) Jan 17, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wished you could speak directly to your existing customers through Google Ads? Maybe you're launching a new product or service, or perhaps you ha...

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Google Ads RLSA: How to Retarget Your Search Campaigns Nov 11, 2024

By: Jyll Saskin Gales, Google Ads Coach

Want to make your Search campaigns even more effective? Enter Remarketing Lists for Search Ads (RLSA)! This often-overlooked feature lets you add audiences to ...

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Google Ads Remarketing: The Ultimate Guide to Retargeting Oct 02, 2024

By: Jyll Saskin Gales, Google Ads Coach

Want to reconnect with potential customers who have already shown interest in your business? That's where remarketing comes in. Also known as r...

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Tracking Gmail Ad Performance in Demand Gen Campaigns Sep 11, 2024

By: Jyll Saskin Gales, Google Ads Coach

Please note: the information in this article is out of date. You can now track Gmail ad performance by adding a Segment by "Network" to your campaign-, ad grou...

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