All About Demand Gen Campaigns in Google Ads

ad formats audiences google ads Sep 06, 2024

a woman who is very excited to use demand gen campaigns

By: Jyll Saskin Gales, Google Ads Coach

Ever heard of Demand Gen campaigns in Google Ads and wondered if they're right for your business? Don't be fooled by the name - Demand Gen campaigns aren't just about generating demand. They can be a powerful tool for any stage of the marketing funnel, from introducing your brand to driving those final conversions.

So, what sets them apart? Demand Gen campaigns are Google's answer to Facebook ads. They appear exclusively on Google-owned platforms like YouTube, Gmail, and Discover, capturing audiences while they're browsing and engaging with content. This is a fantastic opportunity to use eye-catching visuals to showcase your brand and address your audience's pain points, rather than just offering solutions like in traditional Search ads.

The Power of Custom Segments

Now, we can't really talk about Demand Gen campaigns without discussing audiences, and specifically, Custom Segments. This is a type of audience targeting that allows you to tailor your ads to people who have previously searched for specific terms on Google, visited certain types of websites, or have particular apps installed on their devices.

And here's the important part: the ability to target users based on their Google search history works ONLY when your ads are shown on Google-owned properties. Demand Gen campaigns offer the ideal platform to leverage Custom Segments, making your ads highly relevant and personalized.

Demand Gen campaigns: The Go-To for Visual Ads

Whether you're an ecommerce store looking to boost sales or a service-based business aiming to generate leads, Demand Gen campaigns can be a great fit for you. Regardless of your industry or business size, these campaigns offer a unique way to engage your audience and drive results.

So, if you're ready to dip your toes into the world of visual-based ads, consider Demand Gen as your first stop. Its targeted approach and ability to showcase your brand in a captivating way make it a powerful tool for businesses of all kinds.

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Ready to master Google Ads once and for all?

I’m Jyll Saskin Gales, your Google Ads Coach. I worked at Google for 6 years, bringing the best of Google's insights and ad products to the world's largest and most sophisticated advertisers. Now, I’m a Google Ads coach, consultant and teacher, working with business owners, marketers, agencies and freelancers.

I founded Learn with Jyll to make Google Ads training accessible for aspiring and experienced practitioners. My signature Google Ads training program, Inside Google Ads, is the right fit for most business owners and marketers. If you have zero marketing experience and want to ensure you understand all the jargon and terminology first, Google Ads for Beginners will get you ready in just a few hours.

Feel free to contact me with questions.

Inside Google Ads [monthly]

Become a Google Ads Expert. Let an ex-Googler show you how to make Google Ads work for your business. In this program you’ll learn insider tips for Google Ads success from Jyll, and get the confidence to handle any campaign, budget, or target independently and successfully. With more than 100 video tutorials, plus access to an exclusive live monthly meeting, Inside Google Ads is what you need to take your Google Ads campaigns to the next level.

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Google Ads for Beginners

If you want to make money from Google Ads but you don't know where to start, this course is for you. In just 3 hours (40 short lessons), I'll guide you step by step through everything you need to know to successfully manage your Google Ads, explained with clear & simple language.