All About Demand Gen Campaigns in Google Ads

By: Jyll Saskin Gales, Google Ads Coach

Ever heard of Demand Gen campaigns in Google Ads and wondered if they're right for your business? Don't be fooled by the name - Demand Gen campaigns aren't just about generating demand. They can be a powerful tool for any stage of the marketing funnel, from introducing your brand to driving those final conversions.

So, what sets them apart? Demand Gen campaigns are Google's answer to Facebook ads. They appear exclusively on Google-owned platforms like YouTube, Gmail, and Discover, capturing audiences while they're browsing and engaging with content. This is a fantastic opportunity to use eye-catching visuals to showcase your brand and address your audience's pain points, rather than just offering solutions like in traditional Search ads.

The Power of Custom Segments

Now, we can't really talk about Demand Gen campaigns without discussing audiences, and specifically, Custom Segments. This is a type of audience targeting that allows you to tailor your ads to people who have previously searched for specific terms on Google, visited certain types of websites, or have particular apps installed on their devices. 

And here's the important part: the ability to target users based on their Google search history works ONLY when your ads are shown on Google-owned properties. Demand Gen campaigns offer the ideal platform to leverage Custom Segments, making your ads highly relevant and personalized.

Demand Gen campaigns: The Go-To for Visual Ads

Whether you're an ecommerce store looking to boost sales or a service-based business aiming to generate leads, Demand Gen campaigns can be a great fit for you.  Regardless of your industry or business size, these campaigns offer a unique way to engage your audience and drive results. 

So, if you're ready to dip your toes into the world of visual-based ads, consider Demand Gen as your first stop. Its targeted approach and ability to showcase your brand in a captivating way make it a powerful tool for businesses of all kinds.