Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Lead form assets in Google Ads, formerly known as lead form extensions, are a powerful way to capture user information directly within your ads. But how do...

By: Jyll Saskin Gales, Google Ads Coach

Can you use the Target ROAS bid strategy for lead generation campaigns? Absolutely! Google Ads offers a powerful feature called value-based bidding...

By: Jyll Saskin Gales, Google Ads Coach

Performance Max campaigns have become a controversial topic in the Google Ads world. Are they suitable for lead generation businesses? The short...

By: Jyll Saskin Gales, Google Ads Coach

Think you're dealing with fake leads from your Google Ads campaigns? Before hitting the panic button, it's important to understand the difference between ...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wished that potential clients would find YOU when searching online for the services you offer? Well, Google Ads can make that wish a...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever found yourself scratching your head, wondering why your Google Ads account isn't tracking the leads you know you're getting? This is a common...

By: Jyll Saskin Gales, Google Ads Coach

Are you considering using lead form assets (formerly known as lead form extensions) in your Google Ads campaigns? While they might seem like a...

By: Jyll Saskin Gales, Google Ads Coach

Are you experiencing a drop in lead quality despite your Google Ads metrics remaining consistent? This frustrating scenario can leave marketers scratching...

By: Jyll Saskin Gales, Google Ads Coach

Are you a B2B lead generation business trying to decide between Performance Max and Search campaigns for your Google Ads strategy? While Performance Max...

By: Jyll Saskin Gales, Google Ads Coach

Are you tired of spending a ton of money on your Google Ads, only to get a bunch of spam leads? Many businesses struggle with this issue, especially...

By: Jyll Saskin Gales, Google Ads Coach

You're tracking phone call conversions in Google Ads, and it's showing you're getting a ton of calls. But your phone isn't ringing. What gives?

This...