Google AdsĀ blog

Tips, tricks and strategies to give your business an edge.

Google Ads for Startups: 7 Tips for Success from an Ex-Googler Nov 01, 2024

By: Jyll Saskin Gales, Google Ads Coach

Google Ads can be a powerful tool for businesses of all sizes. However, startups and scale-ups often face unique challenges when venturing into paid...

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How to export your leads from Google Ads lead form assets Oct 16, 2024

By: Jyll Saskin Gales, Google Ads Coach

Lead form assets in Google Ads, formerly known as lead form extensions, are a powerful way to capture user information directly within your ads. But how do...

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Value-based bidding: How to use Target ROAS for lead generation in Google Ads Oct 14, 2024

By: Jyll Saskin Gales, Google Ads Coach

Can you use the Target ROAS bid strategy for lead generation campaigns? Absolutely! Google Ads offers a powerful feature called value-based bidding...

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Can you use Performance Max for lead generation? Oct 11, 2024

By: Jyll Saskin Gales, Google Ads Coach

Performance Max campaigns have become a controversial topic in the Google Ads world. Are they suitable for lead generation businesses? The short...

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Google Ads and Spam Leads: Expert Strategies to Fight Back Sep 30, 2024

By: Jyll Saskin Gales, Google Ads Coach

Think you're dealing with fake leads from your Google Ads campaigns? Before hitting the panic button, it's important to understand the difference between ...

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Google Ads for Service-Based Businesses: A Beginner's Guide to Turning Clicks into Clients Aug 03, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wished that potential clients would find YOU when searching online for the services you offer? Well, Google Ads can make that wish a...

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Can you change a Google Search Ad to a Call Only Ad? Jul 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

UPDATE NOVEMBER 2024: Google has announced that Call ads are being "upgraded" to responsive search ads, which is Google-speak for Call ads are going...

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Google Ads isn't recording my leads as conversions. Why? Mar 25, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever found yourself scratching your head, wondering why your Google Ads account isn't tracking the leads you know you're getting? This is a common...

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Should You Use Lead Form Assets in Google Ads? Mar 20, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you considering using lead form assets (formerly known as lead form extensions) in your Google Ads campaigns? While they might seem like a...

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My Google Ads lead quality dropped. Help! Mar 11, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you experiencing a drop in lead quality despite your Google Ads metrics remaining consistent? This frustrating scenario can leave marketers scratching...

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Performance Max vs. Search: Which is Best for B2B Lead Generation? Mar 06, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you a B2B lead generation business trying to decide between Performance Max and Search campaigns for your Google Ads strategy? While Performance Max...

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How can I stop getting spam leads from my Google Ads? Mar 04, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you tired of spending a ton of money on your Google Ads, only to get a bunch of spam leads? Many businesses struggle with this issue, especially...

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