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Google AdsĀ blog

Tips, tricks and strategies to give your business an edge.

an auction house with a google ads painting in the background, to illustrate auction insights
How to use Auction Insights in Google Ads Jul 17, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you curious about the Auction Insights report in Google Ads? In this blog post, we'll break down what it is, how it works, and how you can use it...

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a google search results page for the word competitor
Why Your Google Ads Are Showing on Competitor Searches (and How to Fix It) Apr 15, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever been puzzled (or perhaps a bit peeved) to discover your Google Ads appearing when someone searches for your competitor's brand? If so, you're...

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a closeup of a chess game, as an analogy for indirect competitor targeting in google ads
What is Indirect Competitor Targeting in Google Ads? Mar 15, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever wished you could peek into your competitors' Google Ads strategy and see what keywords they're targeting? While I can't offer you that, exactly,...

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Jyll Saskin Gales

Jyll is a marketing consultant, coach, teacher, teacher, content creator, author and podcast host. She worked at Google for 6 years and has helped optimize more than 10,000 Google Ads accounts over the last decade.

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