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Jyll's Google AdsĀ blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

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Google Ads Asset Performance: What's Behind the Ratings? Apr 07, 2025

By: Jyll Saskin Gales, Google Ads Coach

You know those Google Ads asset performance ratings, like "Best" or "Low"? What do they actually mean? Many advertisers, including seasoned pros, find themselv...

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Is Keyword Stuffing Hurting Your Google Ads Campaign? Apr 04, 2025

By: Jyll Saskin Gales, Google Ads Coach

If you'reĀ newer to Google Ads, you've likelyĀ felt the pressure to cram ALL THE KEYWORDS into your ad copy. But is it really necessary? Does it truly make a dif...

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Jyll Saskin Gales

Google Ads Coach

Jyll is a Google Ads coach, consultant, teacher, content creator, author, speaker and podcast host. She worked at Google for 6 years and has helped optimize more than 10,000 Google Ads accounts over the last decade. You can sign up for her Google Ads newsletter at the bottom of the page.

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