Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Let's talk about Target ROAS (Return on Ad Spend) in Google Ads. It's a powerful bid strategy, but I've noticed some people making a common mistake that...

By: Jyll Saskin Gales, Google Ads Coach

Let's have a frank conversation about bid limits in Google Ads. You know, those caps you can put on your cost-per-click (CPC) bids, even when using an...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered if setting a target CPA in your Google Ads campaigns is really necessary? You're not alone! Some advertisers find they actually...

By: Jyll Saskin Gales, Google Ads Coach

Launching a new Google Ads campaign is exciting! But with that excitement often comes confusing questions, especially when it comes to choosing the right...

By: Jyll Saskin Gales, Google Ads Coach

Are you constantly tweaking your Google Shopping bids, but not seeing the results you want? You're not alone! Manual bidding can be a real time-suck,...

By: Jyll Saskin Gales, Google Ads Coach

Target ROAS (Return on Ad Spend) is a powerful bidding strategy that helps you optimize your Google Ads campaigns for the best possible return on your...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever looked at your Google Ads costs and thought, "Yikes, these CPCs are eating up my budget!"? You're not alone. Many advertisers worry about the...

By: Jyll Saskin Gales, Google Ads Coach

Manual bidding for brand campaigns: is it a hidden gem or a time-wasting trap? While some advertisers swear by it, I'm firmly in the Smart Bidding camp, even...

By: Jyll Saskin Gales, Google Ads Coach

Starting a new Google Ads account can be daunting. With no conversion history to guide your bidding strategy, what's the best approach? While it might seem...

By: Jyll Saskin Gales, Google Ads Coach

If your Google Ads campaign is struggling to generate enough conversions, the answer to your problem may be micro-conversions.

Micro-conversions are those...

By: Jyll Saskin Gales, Google Ads Coach

Can you use the Target ROAS bid strategy for lead generation campaigns? Absolutely! Google Ads offers a powerful feature called value-based bidding...

By: Jyll Saskin Gales, Google Ads Coach

Ever felt puzzled by fluctuating CPAs in your Google Ads campaigns? It's a common challenge, especially when transitioning between bid strategies. In...