Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Impression Share is a key metric that measures the percentage of times your ads are shown compared to the total number of times they could have shown. A...

By: Jyll Saskin Gales, Google Ads Coach

Google Ads can be a powerful tool for businesses of all sizes. However, startups and scale-ups often face unique challenges when venturing into paid...

By: Jyll Saskin Gales, Google Ads Coach

Ever feel like Google Ads Quality Score is a mystery, like some secret code you just can't crack? You're not alone! Many advertisers struggle to understand...

By: Jyll Saskin Gales, Google Ads Coach

We're often obsessed with boosting our click-through rates (CTRs) in Google Ads. A high CTR means more clicks, more clicks mean more traffic, more leads, and...

By: Jyll Saskin Gales, Google Ads Coach

Are you stressed out trying to get "Excellent" Ad Strength for your Google Ads? It's okay, take a deep breath. Many advertisers...

By: Jyll Saskin Gales, Google Ads Coach

What is the mysterious Google Ads Quality Score, and what impact will it have on your ad campaigns? Today, we're unraveling the intricacies of...

By: Jyll Saskin Gales, Google Ads Coach

If you've ever felt lost staring at the sea of data in your Google Ads dashboard, you're not alone! Many marketers, especially those new to the platform,...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered what a "decent" impression share in Google Ads looks like? If so, you're not alone! Many advertisers get fixated on this metric,...

By: Jyll Saskin Gales, Google Ads Coach

Many advertisers, from beginners to seasoned pros, grapple with this decision and its impact on Ad Strength: to pin or not to pin? Today, we're tackling...