Jyll's Google Ads blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
Impression Share is a key metric that measures the percentage of times your ads are shown compared to the total number of times they could have shown. A higher...
By: Jyll Saskin Gales, Google Ads Coach
Do you ever run YouTube ads and wonder if they're actually having an impact? You know you shouldn't measure success in terms of conversions or clicks, but some...
By: Jyll Saskin Gales, Google Ads Coach
Understanding how your Performance Max campaigns are truly working across different channels has long been a challenge. But Google is making significant stride...
By: Jyll Saskin Gales, Google Ads Coach
You know those Google Ads asset performance ratings, like "Best" or "Low"? What do they actually mean? Many advertisers, including seasoned pros, find themselv...
By: Jyll Saskin Gales, Google Ads Coach
If you're newer to Google Ads, you've likely felt the pressure to cram ALL THE KEYWORDS into your ad copy. But is it really necessary? Does it truly make a dif...
By: Jyll Saskin Gales, Google Ads Coach
Google Ads can be a powerful tool for businesses of all sizes. However, startups and scale-ups often face unique challenges when venturing into paid advertisin...
By: Jyll Saskin Gales, Google Ads Coach
Ever feel like Google Ads Quality Score is a mystery, like some secret code you just can't crack? You're not alone! Many advertisers struggle to understand thi...
By: Jyll Saskin Gales, Google Ads Coach
We're often obsessed with boosting our click-through rates (CTRs) in Google Ads. A high CTR means more clicks, more clicks mean more traffic, more leads, and u...
By: Jyll Saskin Gales, Google Ads Coach
Are you stressed out trying to get "Excellent" Ad Strength for your Google Ads? It's okay, take a deep breath. Many advertisers get caught up in chasing that p...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered if your Google Ads Auction Insights match up with your competitors'? It's a common question, and the answer lies in the unique way the...
By: Jyll Saskin Gales, Google Ads Coach
Are you curious about the Auction Insights report in Google Ads? In this blog post, we'll break down what it is, how it works, and how you can use it to opti...
By: Jyll Saskin Gales, Google Ads Coach
What is Impression Share, and why should you care about it? In this blog post, we'll break down this important Google Ads metric and discuss how you can use ...
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