Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Google Ads offers a suite of free planning tools designed to help you make informed decisions and optimize your campaigns. While Keyword Planner is the most we...

By: Jyll Saskin Gales, Google Ads Coach

Does it ever feel like Google Ads is actively trying to hold you back? You log in, hoping to see growth, and instead, you’re greeted with red text telling you ...

By: Jyll Saskin Gales, Google Ads Coach

Explaining the "art" behind media buying and paid ads to clients can be a tough sell. In a world that often demands concrete data and predictable outcomes, rel...

By: Jyll Saskin Gales, Google Ads Coach

Feeling frustrated because your Google Ads aren't showing up where you want them to? You're not alone. It's a common issue, especially with Google's more autom...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever noticed your ad appearing twice on a Google search results page and wondered if that's a good thing, or even allowed? It's a common observation, ...

By: Jyll Saskin Gales, Google Ads Coach & Ameet Khabra, Founder, HopSkip Media

Are you ready to take your Google Ads conversion tracking to the next level this year? With ever-evolving privacy regula...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered if there's a more efficient way to get your YouTube videos seen, attract subscribers, and build your brand without breaking the bank? Wh...

By: Jyll Saskin Gales, Google Ads Coach

Ever feel like you're sending out invitations to a party, but half of them are going to the wrong address? That's what it can feel like when your Google Displa...

By: Jyll Saskin Gales, Google Ads Coach

"The algorithm needs time to learn." "The algorithm needs sufficient data." "The algorithm doesn't like bid limits."

If you manage Google Ads campaigns, you’v...

By: Jyll Saskin Gales, Google Ads Coach

As a B2B advertiser, deciding between broad match and exact match keywords in your Google Ads campaigns is a critical strategic choice. There's no single "best...

By: Jyll Saskin Gales, Google Ads Coach

 If you’re a therapist, a plumber, or a consultant, you have probably asked yourself the million-dollar question: "Should I actually be spending money on Googl...