Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Do you own multiple businesses? Are you wondering how to structure your Google Ads accounts effectively? This is a common question, and the answer might...

By: Jyll Saskin Gales, Google Ads Coach

Are you stressed out trying to get "Excellent" Ad Strength for your Google Ads? It's okay, take a deep breath. Many advertisers...

 By: Jyll Saskin Gales, Google Ads Coach

Ever felt stuck by the very first step when setting up a new Google Ads campaign? You're not alone! Many advertisers feel limited by the seemingly...

By: Jyll Saskin Gales, Google Ads Coach

Think you're dealing with fake leads from your Google Ads campaigns? Before hitting the panic button, it's important to understand the difference between ...

By: Jyll Saskin Gales, Google Ads Coach

Are you tired of your Google Display ads showing up on irrelevant, low-quality, or even spammy websites? You're not alone! This is a common frustration for...

By: Jyll Saskin Gales, Google Ads Coach

Ever felt puzzled by fluctuating CPAs in your Google Ads campaigns? It's a common challenge, especially when transitioning between bid strategies. In...

By: Jyll Saskin Gales, Google Ads Coach

You've set up your Google Ads campaign, you're getting impressions and clicks, but there's one big problem: zero conversions. It's a frustrating scenario...

By: Jyll Saskin Gales, Google Ads Coach

As a business owner or marketer, you know that Google Ads can be a powerful tool for driving traffic and generating leads. But if you're new to Google Ads,...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered what keywords your competitors are bidding on in Google Ads? While it's impossible to know for certain, there are a few tactics...

By: Jyll Saskin Gales, Google Ads Coach

It's tempting to think that Exact Match keywords in Google Ads are a silver bullet solution. After all, aren't Exact Match keywords the key to...

By: Jyll Saskin Gales, Google Ads Coach

You might have heard of the SKAG strategy in Google Ads—Single Keyword Ad Groups—and wondered if it's still a viable approach. The truth is, it's...