Learn with JyllĀ blog

Tips, tricks and strategies to give your business an edge.

Can you change a Google Search Ad to a Call Only Ad? Jul 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are phone calls the lifeblood of your business? If so, Google Call Ads might be just the ticket to driving more leads and boosting your bottom line....

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How can I customize my Google Ads? Jul 03, 2024

By: Jyll Saskin Gales, Google Ads Coach

Dynamic insertion is a game-changing feature in Google Ads that lets you personalize your ad copy automatically. It's like having a chameleon-like ad...

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How to avoid ad fatigue in Google Ads Jul 01, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if your Google Search Ads are getting stale and causing "ad fatigue" among your audience? It's a common concern, especially for those...

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What is Non-Linear Targeting in Google Ads? Apr 02, 2024

By: Jyll Saskin Gales, Google Ads Coach

Feeling frustrated by Google Ads targeting limitations? You're not alone.

While Google's advertising policies prevent directly targeting users...

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Should you use Maximize Conversions or Manual CPC bidding in Google Ads? Feb 02, 2024

By: Jyll Saskin Gales, Google Ads Coach

In most situations, you should use Maximize Conversions bid strategy over Manual CPC.

Why should you care about my opinion? I'm Jyll Saskin Gales, and I...

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Google Ads Performance Max: Is it worth it? Dec 06, 2022

By: Jyll Saskin Gales, Google Ads Coach

I’m a Google Ads coach who teaches marketers and business owners how to get the most bang for their buck out of Google Ads. In fact, even...

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Google Ads Audit: Where have all the conversions gone? May 31, 2022

By: Jyll Saskin Gales, Google Ads Coach

Welcome to another Google Ads live audit recap, this time for a local events business!

My client, however, is the new agency, and I was brought in to do...

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