Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

You may be seeing some buzz online about Google Marketing Live (GML). This is Google's annual event where they share their big announcements about the future o...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever felt like you were driving with a blindfold on when managing your Google Ads PMax campaigns? Those days are happily going in the rear-view mirror...

By: Jyll Saskin Gales, Google Ads Coach

Understanding how your Performance Max campaigns are truly working across different channels has long been a challenge. But Google is making significant stride...

By: Jyll Saskin Gales, Google Ads Coach

Using Google Ads effectively can be particularly challenging for B2B marketers. With various campaign types available, choosing the right one for your specific...

By: Jyll Saskin Gales, Google Ads Coach

Is combining Google Ads Search campaigns with Performance Max a recipe for success? Google calls this the "Power Pair," but is it really all it's cracked up to...

By: Jyll Saskin Gales, Google Ads Coach

Performance Max campaigns have become a controversial topic in the Google Ads world. Are they suitable for lead generation businesses? The short answer is: it ...

 By: Jyll Saskin Gales, Google Ads Coach

Are you an ecommerce business owner or marketer trying to decide between Performance Max and Standard Shopping campaigns for your Google Ads strategy? Both op...

By: Jyll Saskin Gales, Google Ads Coach

Are you a B2B lead generation business trying to decide between Performance Max and Search campaigns for your Google Ads strategy? While Performance Max offers...

By: Jyll Saskin Gales, Google Ads Coach

Are you considering running a feed-only Performance Max (PMax) campaign for your ecommerce business? While this workaround might seem tempting, it's important ...