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Google AdsĀ blog

Tips, tricks and strategies to give your business an edge.

a google-created graphic showing how performance max can run on all inventory to show custom ads to different people
Can you use Performance Max for lead generation? Oct 11, 2024

By: Jyll Saskin Gales, Google Ads Coach

Performance Max campaigns have become a controversial topic in the Google Ads world. Are they suitable for lead generation businesses? The short...

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a screenshot of the google ads interface, showing the campaign type selection screen with performance max and shopping highlighted, and a photograph of a woman looking confused about which one to pick
Performance Max vs. Standard Shopping: Which is better for ecommerce? Mar 18, 2024

 By: Jyll Saskin Gales, Google Ads Coach

Are you an ecommerce business owner or marketer trying to decide between Performance Max and Standard Shopping campaigns for your Google Ads strategy?...

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a man working on his computer in the middle of an ecommerce warehouse
Should you run a feed-only Performance Max campaign? Mar 06, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you considering running a feed-only Performance Max (PMax) campaign for your ecommerce business? While this workaround might seem tempting, it's...

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a screenshot of a google ads sales page about performance max
Performance Max vs. Search: Which is Best for B2B Lead Generation? Mar 06, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you a B2B lead generation business trying to decide between Performance Max and Search campaigns for your Google Ads strategy? While Performance Max...

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a woman at her computer contemplating what to do, with a screenshot of setting up a performance max campaign behind her
Google Ads Performance Max: Is it worth it? Dec 06, 2022

By: Jyll Saskin Gales, Google Ads Coach

I’m a Google Ads coach who teaches marketers and business owners how to get the most bang for their buck out of Google Ads. In fact, even...

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Jyll Saskin Gales

Jyll is a marketing consultant, coach, teacher, teacher, content creator, author and podcast host. She worked at Google for 6 years and has helped optimize more than 10,000 Google Ads accounts over the last decade.

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