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Google AdsĀ blog

Tips, tricks and strategies to give your business an edge.

a person peeking out from behind blinds, with binoculars, spying on Google ads
Can you see your competitor's keywords in Google Ads? Sep 18, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered what keywords your competitors are bidding on in Google Ads? While it's impossible to know for certain, there are a few tactics...

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a winding road, used as a visual analogy for non-linear targeting
What is Non-Linear Targeting in Google Ads? Apr 02, 2024

By: Jyll Saskin Gales, Google Ads Coach

Feeling frustrated by Google Ads targeting limitations? You're not alone.

While Google's advertising policies prevent directly targeting users...

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a closeup of a chess game, as an analogy for indirect competitor targeting in google ads
What is Indirect Competitor Targeting in Google Ads? Mar 15, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever wished you could peek into your competitors' Google Ads strategy and see what keywords they're targeting? While I can't offer you that, exactly,...

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Jyll Saskin Gales

Jyll is a marketing consultant, coach, teacher, teacher, content creator, author and podcast host. She worked at Google for 6 years and has helped optimize more than 10,000 Google Ads accounts over the last decade.

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