Google AdsĀ blog

Tips, tricks and strategies to give your business an edge.

Should you use Enhanced Conversions in Google Ads? Oct 28, 2024

By: Jyll Saskin Gales, Google Ads Coach

Enhanced conversions are a hot topic in the Google Ads world, but many advertisers are still unsure what they are and whether they should be using them. In...

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What you need to know about micro-conversions in Google Ads Oct 25, 2024

By: Jyll Saskin Gales, Google Ads Coach

If your Google Ads campaign is struggling to generate enough conversions, the answer to your problem may be micro-conversions.

Micro-conversions are those...

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5 Must-Have Tools for Accurate Google Ads Conversion Tracking in 2024 Aug 15, 2024

By: Jyll Saskin Gales, Google Ads Coach & Ameet Khabra, Founder, HopSkip Media

Are you ready to take your Google Ads conversion tracking to the next level in 2024? With ever-evolving privacy...

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How to Disable Auto-Apply Recommendations in Google Ads Jun 20, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you tired of Google making unwanted changes to your campaigns? Did you even know that Google can make changes to your campaigns? Many advertisers...

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How to Predict Your CPCs with Google Ads Keyword Planner Apr 08, 2024

By: Jyll Saskin Gales, Google Ads Coach

Starting a new Google Ads campaign can be daunting, especially when it comes to figuring out your cost-per-click (CPC). How much will each click cost you? Is...

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Google Ads isn't recording my leads as conversions. Why? Mar 25, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever found yourself scratching your head, wondering why your Google Ads account isn't tracking the leads you know you're getting? This is a common...

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What is Indirect Competitor Targeting in Google Ads? Mar 15, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever wished you could peek into your competitors' Google Ads strategy and see what keywords they're targeting? While I can't offer you that, exactly,...

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How can I stop getting spam leads from my Google Ads? Mar 04, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you tired of spending a ton of money on your Google Ads, only to get a bunch of spam leads? Many businesses struggle with this issue, especially...

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How much do I need to spend on Google Ads? Mar 01, 2024

By: Jyll Saskin Gales, Google Ads Coach

Wondering how much you should be spending on Google Ads? It's a common question, and the answer isn't always straightforward. Let's discuss what you...

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How to Track Google Ads Conversions from a Third-Party Platform Feb 21, 2024

By: Jyll Saskin Gales, Google Ads Coach

Does your business use a third-party platform like Court Reserve or Acuity or Eventbrite for bookings/appointments/tickets? If so, you're probably familiar...

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Which is better for Google Ads conversion tracking: Google Analytics or Google Tag Manager? Feb 16, 2024

By: Jyll Saskin Gales, Google Ads Coach

If you're running Google Ads, accurate conversion tracking is essential for measuring the success of your campaigns and making data-driven decisions. But...

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When to use Keyword Planner, Performance Planner, Reach Planner in Google Ads Jan 31, 2024

By: Jyll Saskin Gales, Google Ads Coach

Google Ads offers a suite of free planning tools designed to help you make informed decisions and optimize your campaigns. While Keyword Planner is...

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