How to Disable Auto-Apply Recommendations in Google Ads

By: Jyll Saskin Gales, Google Ads Coach

Are you tired of Google making unwanted changes to your campaigns? Did you even know that Google can make changes to your campaigns? Many advertisers find Google's auto-applied recommendations frustrating (understatement).

But don't worry – there's a simple solution. By disabling the Auto Apply Recommendations feature, you can regain control over your campaigns and ensure that any changes are made with your explicit approval.

What You'll Learn

• How to find and disable Auto Apply Recommendations in your Google Ads settings
• Why Google uses Auto Apply Recommendations
• Tips for managing Google Ads recommendations effectively

Step-by-Step Guide to Disabling Auto Apply Recommendations

1. Click on Recommendations: In your Google Ads account, navigate to the "Recommendations" tab.
2. Click the Auto Apply Icon: Look for the Auto Apply icon at the top of the page (it's a small icon with an arrow going around it).
3. Uncheck Auto Apply Recommendations: This will disable the feature, preventing Google from automatically implementing recommendations.
4. Save Changes: Click "Save" to confirm your changes.

Why Does Google Use Auto Apply Recommendations?

Google's goal is to help advertisers achieve better results from their campaigns. Auto Apply Recommendations is designed to streamline this process by suggesting and implementing changes that Google believes will improve your campaign performance.

However, Google's algorithms don't always understand the nuances of your specific business or goals. This can lead to recommendations that are not always aligned with your strategy or desired outcomes.

Managing Google Ads Recommendations Effectively

Even if you disable Auto Apply Recommendations, you can still benefit from Google's suggestions. Here are some tips for managing recommendations effectively:

• Review recommendations regularly: Take the time to assess each recommendation and determine if it's right for your account.
• Consider your goals: Before applying any recommendation, ensure it aligns with your overall advertising objectives.
• Test and iterate: Don't be afraid to experiment with different recommendations and track their impact on your campaign performance.