Google Ads for Beginners

Stop Guessing, Start Advertising

If you want to make money from Google Ads but you don't know where to start, this course is for you. I'll guide you step by step through everything you need to know to successfully manage your Google Ads, explained with clear & simple language in less than 4 hours.

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"Awesome course for beginners and very easy to understand.

Jyll is awesome! I am so glad that I came across this course on LinkedIn and signed up right away.

This far exceeded my expectations."

- Ryan Erickson, Lead Generation Expert


"I poured money into Google Ads, only to get spam leads. Google Ads was new terrain, and it was kicking my butt.

A friend hooked me up with Jyll Saskin Gales’s Google Ads for Beginners course. Super easy to follow and I can’t recommend enough."

- Isioma Ogwuda, Content Marketer


"What I admire most about Jyll is her ability to take complicated concepts and break them down into easily digestible chunks.

No jargon. No guruism. No bs bingo.

If you are a Google Ads beginner and want to advance to being not a beginner anymore, this is the course for you.

I can all but guarantee that after spending a couple hours on this course, you'll be in a position to launch and optimize your first campaign."

- Boris Beceric, Google Ads Coach

Let's get started!

Learn from an experienced instructor who teaches at the top companies, accelerators & institutions worldwide

harvard business school
digital main street

Short, digestible lessons

Who wants to sit through a 45-minute lecture? Not me! Each Google Ads for Beginners video lesson is just 5-10 minutes long, so you can learn at your own pace, as slow or as fast as you like.

The entire course will take you less than 4 hours to complete. Be sure to take the quizzes so you can get your completion certificate!

Clear & simple explanations

No jargon, no acronyms, no assumptions. Google Ads for Beginners is designed for true beginners like you.

I'll guide you step by step through everything you need to know to successfully manage your Google Ads, explained with clear & simple language.

Keywords, YouTube and more!

This is the only resource you need to get ready to run Google Ads.

Search campaigns, keywords, YouTube, audiences, writing ads, Performance Max, picking a bid strategy - Google Ads for Beginners covers it all!

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Imagine if...

👉 You could confidently navigate the Google Ads platform, understanding the jargon and knowing exactly where to click.
👉 You saw your website traffic surge as potential customers found you through Google for the first time.
👉 Your phone started ringing with leads eager to learn more about your products or services.
👉 You could finally say goodbye to guesswork and hello to feeling in control of your marketing for the first time.

It's easier than you think. Let me show you how.

I'm Jyll, and I make marketing simple & effective for experienced and aspiring entrepreneurs

I worked at Google for 6 years, bringing the best of Google’s insights and advertising to the world’s largest businesses. Since leaving, I’ve built multiple successful businesses, coached others to do the same, made all the mistakes (so you don’t have to), and worked with $10 to $1 million budgets — and everything in between.

Now, I'm a marketing coach, consultant and trainer. I advise business owners across industries and sizes, helping them get the best ROI from their marketing. I teach at...
- startup accelerators and incubators like The DMZ and Google for Startups,
- educational institutions like Harvard Business School and Western University,
- digital skills training programs like Jelly Academy and Digital Main Street,
- Fortune 50 corporations like Google and 3M,
- fast-growing startups like Silk & Snow and Staffy,
- boutique marketing agencies, and of course,
- my own Learn with Jyll platform.

I'm the most followed Google Ads Expert on TikTok and Threads, with more than 70,000 followers tuning in for bite-sized, actionable marketing tips across all platforms.

I'm also a frequent podcast guest and conference speaker on shows and stages including Today in Digital Marketing, SMX Advanced, Growth Marketing Toolbox, QuickBooks Connect, Startup Canada and BusinessTok.

jyll teaching at google
Let's learn all about Google Ads

What you'll learn in Google Ads for Beginners

This is the syllabus for Google Ads for Beginners. There are 40 lessons, and you can complete this course in less than 4 hours.


Welcome to Google Ads for Beginners

  • How to get the most out of this course

How Google Works

  • How Google Works
  • SEO vs. SEM
  • The Auction
  • Optional Quiz: How Google Works

Are you ready for Google Ads?

  • Setting an objective
  • All about conversions
  • Jyll's Rule of 2
  • Budget requirements
  • Optional Quiz: Are you ready for Google Ads?

All About Keywords

  • What are keywords?
  • Keyword Match Types
  • How to pick the right keywords
  • Negative keywords
  • Optional Quiz: All about keywords

Beyond Keywords: Audiences & Contextual Targeting

  • The power of digital advertising
  • Google's audience solutions
  • Google's contextual solutions
  • Automated targeting
  • Optional Quiz: Beyond Keywords

Google Ads: More than Search!

  • Google Ads campaign types
  • Display
  • Demand Gen
  • Video
  • Shopping
  • Performance Max
  • Google vs. Facebook Ads
  • Optional Quiz: More Than Search

Creating great ads

  • Ads & assets: overview
  • Creating great text ads
  • Creating great image ads
  • Creating great video ads
  • All about assets (fka extensions)
  • Optional Quiz: Creating great ads

Bids & Budgets: All about the money

  • Picking the right budget
  • Google Ads bid strategies
  • What you need to know about Impression Share
  • Optional Quiz: Bids & Budgets

Account setup

  • Creating a Google Ads account
  • Data Foundation: Conversions, Audiences, Account linking
  • How to structure your campaigns and ad groups

Achieving success with Google Ads

  • Google Ads metrics
  • How to plan a successful Google Ads campaign
  • Keyword Planner tour
  • How to optimize your Google Ads campaign

What next?

  • Google Ads: the grand tour!
  • Learn more with Jyll
Let's get started!

Watch a few lessons!

I've shared exclusive clips from Google Ads for Beginners on LinkedIn, Instagram, YouTube, Threads and TikTok.

Feel free to watch these clips before purchasing to ensure this course is the right fit for you.

Start Google Ads for Beginners now