Jyll's Google Ads blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
The only constant in Google Ads is change, and one of the biggest changes recently is the introduction of AI Max for Search Campaigns. This is a new set of fea...
By: Jyll Saskin Gales, Google Ads Coach
The rules for audience targeting in Google Ads can feel inconsistent and confusing, especially when it comes to Custom Segments. You’ve built the perfect audie...
By: Jyll Saskin Gales, Google Ads Coach
When building a Custom Segment in Google Ads, advertisers face a common but crucial question: how specific should you be with the website URLs you provide? Sho...
By: Jyll Saskin Gales, Google Ads Coach
Want to know what kind of ads your competitors are running? Maybe you're curious about the messaging they're using or if they're testing out any new ad formats...
By: Jyll Saskin Gales, Google Ads Coach
You’ve meticulously planned your YouTube ad campaign and want to reach a very specific audience. You’ve heard about Combined Segments, a powerful way to layer ...
By: Jyll Saskin Gales, Google Ads Coach
Is there still a role for Phrase Match keywords in Google Ads? It used to be the comfortable middle ground, the Goldilocks solution between the tight control o...
By: Jyll Saskin Gales, Google Ads Coach
Are you spending countless hours searching for the perfect script to make your exact match keywords in Google Ads truly "exact"? Feeling frustrated that Google...
By: Jyll Saskin Gales, Google Ads Coach
Ever wondered if those tightly targeted exact match keywords in your Google Ads account are truly giving you the best bang for your buck? It's a question a lot...
By: Jyll Saskin Gales, Google Ads Coach
Reaching the right audience with your Google Ads is paramount. But with so many targeting options available, it can be overwhelming to know where to start.
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By: Jyll Saskin Gales, Google Ads Coach
Struggling to scale your remarketing campaigns in Google Ads? Whether you're using Display, Video, Demand Gen, or Performance Max, if you're running a lead gen...
By: Jyll Saskin Gales, Google Ads Coach
Is it beneficial to use the same keywords in different match types within the same ad group or campaign? While this was a popular tactic years ago, Google Ads ...
By: Jyll Saskin Gales, Google Ads Coach
Do you use negative keywords in your Google Ads campaigns? You might be surprised to learn that their match types work differently than regular keywords! And c...
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