Google AdsĀ blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
Is it beneficial to use the same keywords in different match types within the same ad group or campaign? While this was a popular tactic years ago,...
By: Jyll Saskin Gales, Google Ads Coach
Do you use negative keywords in your Google Ads campaigns? You might be surprised to learn that their match types work differently than regular keywords! And...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered why exact match keywords in your Google Ads campaigns seem to cost a small fortune while broad match keywords are cheap? It all...
By: Jyll Saskin Gales, Google Ads Coach
Are you still relying on outdated Google Ads strategies? If you haven't adjusted your approach to match types recently, your search campaigns might be...
By: Jyll Saskin Gales, Google Ads Coach
Ever find yourself staring blankly at your Google Ads account, wondering how many keywords you should actually have in a single ad group? You're not alone!...
By: Jyll Saskin Gales, Google Ads Coach
Want to know what kind of ads your competitors are running? Maybe you're curious about the messaging they're using or if they're testing out any new ad...
By: Jyll Saskin Gales, Google Ads Coach
Ever feel like you're throwing darts blindfolded when it comes to your Google Ads search terms? You carefully choose your keywords, set your match types, and...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered what keywords your competitors are bidding on in Google Ads? While it's impossible to know for certain, there are a few tactics...
By: Jyll Saskin Gales, Google Ads Coach
It's tempting to think that Exact Match keywords in Google Ads are a silver bullet solution. After all, aren't Exact Match keywords the key to...
By: Jyll Saskin Gales, Google Ads Coach
You might have heard of the SKAG strategy in Google Ads—Single Keyword Ad Groups—and wondered if it's still a viable approach. The truth is, it's...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered how to get your Google Ads in front of the exact people you want to reach? It's not always as simple as targeting a single...
By: Jyll Saskin Gales, Google Ads Coach
Ever felt like your Google Shopping ads are being shown to the wrong people? Or maybe you're wondering how to zero in on those high-intent shoppers who are...
Want moreĀ Google Ads in your inbox?
Drop your name and email, then let me know which free resources you'd like.