Google AdsĀ blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Should You Use the Same Keywords in Different Match Types? Jan 29, 2025

By: Jyll Saskin Gales, Google Ads Coach

Is it beneficial to use the same keywords in different match types within the same ad group or campaign? While this was a popular tactic years ago,...

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How to Use Negative Keyword Match Types in Google Ads Jan 27, 2025

By: Jyll Saskin Gales, Google Ads Coach

Do you use negative keywords in your Google Ads campaigns? You might be surprised to learn that their match types work differently than regular keywords! And...

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Why Is Exact Match So Expensive in Google Ads? Jan 24, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered why exact match keywords in your Google Ads campaigns seem to cost a small fortune while broad match keywords are cheap? It all...

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Google Ads Match Types in 2025: What You Need to Know Jan 01, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you still relying on outdated Google Ads strategies? If you haven't adjusted your approach to match types recently, your search campaigns might be...

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How Many Keywords Should Be in One Google Ads Ad Group? Dec 06, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever find yourself staring blankly at your Google Ads account, wondering how many keywords you should actually have in a single ad group? You're not alone!...

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How to Spy on Competitors' Google Ads (and Why You Should!) Nov 02, 2024

By: Jyll Saskin Gales, Google Ads Coach

Want to know what kind of ads your competitors are running? Maybe you're curious about the messaging they're using or if they're testing out any new ad...

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Google Ads Search Term Reports: What You Need To Know Now Oct 22, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever feel like you're throwing darts blindfolded when it comes to your Google Ads search terms? You carefully choose your keywords, set your match types, and...

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Can you see your competitor's keywords in Google Ads? Sep 18, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered what keywords your competitors are bidding on in Google Ads? While it's impossible to know for certain, there are a few tactics...

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Should You Only Use Exact Match Keywords in Google Ads? Sep 16, 2024

By: Jyll Saskin Gales, Google Ads Coach

It's tempting to think that Exact Match keywords in Google Ads are a silver bullet solution. After all, aren't Exact Match keywords the key to...

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SKAGs in Google Ads: Are They Still Relevant? Sep 13, 2024

By: Jyll Saskin Gales, Google Ads Coach

You might have heard of the SKAG strategy in Google Ads—Single Keyword Ad Groups—and wondered if it's still a viable approach. The truth is, it's...

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Can you Layer Audiences in Google Ads? Aug 19, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered how to get your Google Ads in front of the exact people you want to reach? It's not always as simple as targeting a single...

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How to Add Audiences to a Shopping campaign in Google Ads Aug 12, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever felt like your Google Shopping ads are being shown to the wrong people? Or maybe you're wondering how to zero in on those high-intent shoppers who are...

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