Google AdsĀ blog
Tips, tricks and strategies to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered what keywords your competitors are bidding on in Google Ads? While it's impossible to know for certain, there are a few tactics...
By: Jyll Saskin Gales, Google Ads Coach
It's tempting to think that Exact Match keywords in Google Ads are a silver bullet solution. After all, aren't Exact Match keywords the key to...
By: Jyll Saskin Gales, Google Ads Coach
You might have heard of the SKAG strategy in Google Ads—Single Keyword Ad Groups—and wondered if it's still a viable approach. The truth is, it's...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered how to get your Google Ads in front of the exact people you want to reach? It's not always as simple as targeting a single...
By: Jyll Saskin Gales, Google Ads Coach
Ever felt like your Google Shopping ads are being shown to the wrong people? Or maybe you're wondering how to zero in on those high-intent shoppers who are...
By: Jyll Saskin Gales, Google Ads Coach
Can you leverage Target Impression Share to dominate Google Maps ads? It's a question with many layers due to the nuances of how Google Maps ads...
By: Jyll Saskin Gales, Google Ads Coach
Remember Similar Segments in Google Ads? They were a great way to reach new audiences who shared characteristics with your existing remarketing lists. But...
By: Jyll Saskin Gales, Google Ads Coach
Do you want your Google Ads appearing on a particular website, app, or YouTube channel? While it's tempting to try and control where your ads show up,...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered how to apply a Custom Segment to your Google Ads campaign? It's a great way to refine your targeting and reach a more relevant...
By: Jyll Saskin Gales, Google Ads Coach
Rumours have been swirling about the demise of Google Remarketing Display Ads in the wake of the upcoming third-party cookie deprecation. But is there any...
By: Jyll Saskin Gales, Google Ads Coach
Are you a small business owner struggling to make the most of your limited Google Ads budget? Or a marketer helping a client navigate paid search on a...
By: Jyll Saskin Gales, Google Ads Coach
A question I often get asked is, "Should I exclude brand keywords from my Dynamic ad group?" and the answer isn't always clear. In this blog post,...
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