Google Ads blog

Tips, tricks and strategies to give your business an edge.

Google Ads on a Budget: How Small Businesses Can Drive Big Results Jun 18, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner struggling to make the most of your limited Google Ads budget? Or a marketer helping a client navigate paid search on a...

Read more...
Should you exclude Brand Keywords from your Dynamic Search Ads? Jun 14, 2024

By: Jyll Saskin Gales, Google Ads Coach

A question I often get asked is, "Should I exclude brand keywords from my Dynamic ad group?" and the answer isn't always clear. In this blog post,...

Read more...
Should you use Exact Match keywords in a Brand campaign in Google Ads? Jun 12, 2024

By: Jyll Saskin Gales, Google Ads Coach

If you've been following Google Ads news, you know that match types have undergone significant changes. These shifts have prompted me to reevaluate my...

Read more...
What is Non-Linear Targeting in Google Ads? Apr 02, 2024

By: Jyll Saskin Gales, Google Ads Coach

Feeling frustrated by Google Ads targeting limitations? You're not alone.

While Google's advertising policies prevent directly targeting users...

Read more...
Google Ads trick for better results: Custom segments Feb 14, 2023

By: Jyll Saskin Gales, Google Ads Coach

I'm a Google Ads Expert, and I’m shocked that most people don't know this Google Ads trick! It's one of the most powerful ways to reach high-intent...

Read more...

Want more Jyll in your inbox?

Drop your name and email, then let me know which free newsletters, ebooks and resources you'd like. Easy!