Google AdsĀ blog

Tips, tricks and strategies to give your business an edge.

Can you see your competitor's keywords in Google Ads? Sep 18, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered what keywords your competitors are bidding on in Google Ads? While it's impossible to know for certain, there are a few tactics...

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Should You Only Use Exact Match Keywords in Google Ads? Sep 16, 2024

By: Jyll Saskin Gales, Google Ads Coach

It's tempting to think that Exact Match keywords in Google Ads are a silver bullet solution. After all, aren't Exact Match keywords the key to...

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SKAGs in Google Ads: Are They Still Relevant? Sep 13, 2024

By: Jyll Saskin Gales, Google Ads Coach

You might have heard of the SKAG strategy in Google Ads—Single Keyword Ad Groups—and wondered if it's still a viable approach. The truth is, it's...

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Can you Layer Audiences in Google Ads? Aug 19, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered how to get your Google Ads in front of the exact people you want to reach? It's not always as simple as targeting a single...

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How to Add Audiences to a Shopping campaign in Google Ads Aug 12, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever felt like your Google Shopping ads are being shown to the wrong people? Or maybe you're wondering how to zero in on those high-intent shoppers who are...

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Can you use Target Impression Share with Google Maps ads? Aug 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

Can you leverage Target Impression Share to dominate Google Maps ads? It's a question with many layers due to the nuances of how Google Maps ads...

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How Can I Target Similar Audiences in Google Ads? Jul 29, 2024

By: Jyll Saskin Gales, Google Ads Coach

Remember Similar Segments in Google Ads? They were a great way to reach new audiences who shared characteristics with your existing remarketing lists. But...

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Should you use Maximize Clicks or Target CPM bidding with Placements in Google Ads? Jul 25, 2024

By: Jyll Saskin Gales, Google Ads Coach

Do you want your Google Ads appearing on a particular website, app, or YouTube channel? While it's tempting to try and control where your ads show up,...

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How to Apply a Custom Segment to Your Google Ads Campaign Jun 28, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered how to apply a Custom Segment to your Google Ads campaign? It's a great way to refine your targeting and reach a more relevant...

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Can you still do Display Remarketing in Google Ads? Jun 26, 2024

By: Jyll Saskin Gales, Google Ads Coach

Rumours have been swirling about the demise of Google Remarketing Display Ads in the wake of the upcoming third-party cookie deprecation. But is there any...

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Google Ads on a Budget: How Small Businesses Can Drive Big Results Jun 18, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner struggling to make the most of your limited Google Ads budget? Or a marketer helping a client navigate paid search on a...

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Should you exclude Brand Keywords from your Dynamic Search Ads? Jun 14, 2024

By: Jyll Saskin Gales, Google Ads Coach

A question I often get asked is, "Should I exclude brand keywords from my Dynamic ad group?" and the answer isn't always clear. In this blog post,...

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