Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Have you been running your Google Ads campaigns for a while now, but feel like you've hit a plateau in terms of conversions? It might be time to consider switc...

By: Jyll Saskin Gales, Google Ads Coach

If you run an ecommerce store, adding a product catalog to your video ad campaigns is a no-brainer. By showcasing your products directly within your video ads,...

By: Jyll Saskin Gales, Google Ads Coach

Let's talk about Target ROAS (Return on Ad Spend) in Google Ads. It's a powerful bid strategy, but I've noticed some people making a common mistake that can re...

By: Jyll Saskin Gales, Google Ads Coach

Want to refine your Google Shopping campaigns and boost performance? Negative keywords will only take you so far. While adding irrelevant search terms as negat...

By: Jyll Saskin Gales, Google Ads Coach

Feeling overwhelmed by the sheer number of products in your Google Shopping campaigns? It's time to implement a strategic approach to product segmentation. Thi...

By: Jyll Saskin Gales, Google Ads Coach

Are you constantly tweaking your Google Shopping bids, but not seeing the results you want? You're not alone! Manual bidding can be a real time-suck, and it do...

By: Jyll Saskin Gales, Google Ads Coach

Let's say you're selling products online and want to use Google Shopping Ads to drive sales. Awesome! But when it comes to structuring your campaigns, you migh...

 By: Jyll Saskin Gales, Google Ads Coach

Are you an ecommerce business owner or marketer trying to decide between Performance Max and Standard Shopping campaigns for your Google Ads strategy? Both op...

By: Jyll Saskin Gales, Google Ads Coach

Are you considering running a feed-only Performance Max (PMax) campaign for your ecommerce business? While this workaround might seem tempting, it's important ...

By: Jyll Saskin Gales, Google Ads Coach

I'm a Google Ads Expert, and of course these days every ecommerce business wants to know about Performance Max. As much as we all love Google Ads PMax (right?!...