Google Ads blog

Tips, tricks and strategies to give your business an edge.

a screenshot of the google ads interfact audience section, with an overlay photo of a woman carrying shopping bags

How to Add Audiences to a Shopping campaign in Google Ads Aug 12, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever felt like your Google Shopping ads are being shown to the wrong people? Or maybe you're wondering how to zero in on those high-intent shoppers who are...

a screenshot of the google ads interface, showing the campaign type selection screen with performance max and shopping highlighted, and a photograph of a woman looking confused about which one to pick

Performance Max vs. Standard Shopping: Which is better for ecommerce? Mar 18, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you an ecommerce business owner or marketer trying to decide between Performance Max and Standard Shopping campaigns for your Google Ads strategy?...

a man working on his computer in the middle of an ecommerce warehouse

Should you run a feed-only Performance Max campaign? Mar 06, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you considering running a feed-only Performance Max (PMax) campaign for your ecommerce business? While this workaround might seem tempting, it's...

two people working on a campaign together on a computer

Google Ads Standard Shopping campaigns: what you need to know Apr 18, 2023

By: Jyll Saskin Gales, Google Ads Coach

I'm a Google Ads Expert, and of course these days every ecommerce business wants to know about Performance Max. As much as we all love Google Ads PMax...

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