Google Ads Maximize Conversions: Should You Use it for New Accounts?

By: Jyll Saskin Gales, Google Ads Coach

Starting a new Google Ads account can be daunting. With no conversion history to guide your bidding strategy, what's the best approach? While it might seem counter-intuitive, I recommend starting with Maximize Conversions, even for brand new accounts.

This post dives into the strategy of using Maximize Conversions from day one. We'll explore:

• Why Maximize Conversions Works for New Accounts: Understanding the logic behind this approach.
• Troubleshooting Low Serving Issues: What to do when your ads aren't showing as often as you'd like.
• Addressing the Root Cause: Why low demand, not your bidding strategy, might be the real culprit for serving issues.

Why Maximize Conversions Bidding Works for New Accounts

You might be thinking, "But I don't have any conversion data! How can Google maximize something that doesn't exist yet?" That's a fair point. However, Google's AI is smarter than you might think.

Even without prior conversion data in your account, Google can leverage its vast network of data to make informed predictions about which clicks are most likely to convert. This includes factors like:

• Keyword relevance: How closely your keywords match user searches.
• Ad quality: The relevance and appeal of your ad copy and landing pages.
• User behavior: Signals from users who have similar search patterns and interests.

By starting with Maximize Conversions, you're essentially giving Google the green light to find those valuable clicks and optimize your campaigns accordingly.

Troubleshooting: My campaign is barely getting clicks!

In some cases, you might find that your ads aren't serving as often as you'd like when using Maximize Conversions with a new account. This typically happens in niche industries with low search volume or when targeting very specific keywords.

Focus on Addressing the Root Cause

It's important to remember that low serving with Maximize Conversions often indicates a deeper issue: low demand. Switching to Maximize Clicks might bring in more traffic, but it won't necessarily solve the underlying problem.

Instead, focus on addressing the root cause of low demand:

• Expand your keyword research: Explore related keywords and phrases to reach a wider audience.
• Refine your targeting: Use audience targeting options to reach users who are most likely to be interested in your offerings.
• Improve your ad creatives: Create more engaging ads that resonate with your target audience.

By tackling the issue of low demand head-on, you can create a more sustainable foundation for your Google Ads campaigns and achieve long-term success.