Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

You may be seeing some buzz online about Google Marketing Live (GML). This is Google's annual event where they share their big announcements about the future o...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever felt like you were driving with a blindfold on when managing your Google Ads PMax campaigns? Those days are happily going in the rear-view mirror...

By: Jyll Saskin Gales, Google Ads Coach

Understanding how your Performance Max campaigns are truly working across different channels has long been a challenge. But Google is making significant stride...

By: Jyll Saskin Gales, Google Ads Coach

Is there still a role for Phrase Match keywords in Google Ads? It used to be the comfortable middle ground, the Goldilocks solution between the tight control o...

By: Jyll Saskin Gales, Google Ads Coach

Are you spending countless hours searching for the perfect script to make your exact match keywords in Google Ads truly "exact"? Feeling frustrated that Google...

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if those tightly targeted exact match keywords in your Google Ads account are truly giving you the best bang for your buck? It's a question a lot...

By: Jyll Saskin Gales, Google Ads Coach

By: Jyll Saskin Gales, Google Ads Coach

Thinking about diving into affiliate marketing with Google Ads? Many marketers are curious about leveraging Google's advertising platform to drive affiliate sa...

By: Jyll Saskin Gales, Google Ads Coach

Struggling to scale your remarketing campaigns in Google Ads? Whether you're using Display, Video, Demand Gen, or Performance Max, if you're running a lead gen...

By: Jyll Saskin Gales, Google Ads Coach

Using Google Ads effectively can be particularly challenging for B2B marketers. With various campaign types available, choosing the right one for your specific...

By: Jyll Saskin Gales, Google Ads Coach

You know those Google Ads asset performance ratings, like "Best" or "Low"? What do they actually mean? Many advertisers, including seasoned pros, find themselv...

By: Jyll Saskin Gales, Google Ads Coach

If you're newer to Google Ads, you've likely felt the pressure to cram ALL THE KEYWORDS into your ad copy. But is it really necessary? Does it truly make a dif...