Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Are you worried about all the changes happening with Google Ads and AI? Between the rise of chatbots, Performance Max campaigns, and constantly shifting "best ...

By: Jyll Saskin Gales, Google Ads Coach

Are you still relying on outdated Google Ads strategies? If you haven't adjusted your approach to match types recently, your search campaigns might be under-pe...

By: Jyll Saskin Gales, Google Ads Coach

Are you concerned that your Google Ads campaigns are not performing as well as they could be? Whether you're a seasoned Google Ads pro or a beginner just start...

By: Jyll Saskin Gales, Google Ads Coach

Want to refine your Google Shopping campaigns and boost performance? Negative keywords will only take you so far. While adding irrelevant search terms as negat...

By: Jyll Saskin Gales, Google Ads Coach

Feeling overwhelmed by the sheer number of products in your Google Shopping campaigns? It's time to implement a strategic approach to product segmentation. Thi...

By: Jyll Saskin Gales, Google Ads Coach

That first email from a Google rep can be exciting. A real Google employee wants to help you? But hold on! Before you jump into a call, it's crucial to underst...

By: Jyll Saskin Gales, Google Ads Coach

Are you constantly tweaking your Google Shopping bids, but not seeing the results you want? You're not alone! Manual bidding can be a real time-suck, and it do...

By: Jyll Saskin Gales, Google Ads Coach

Target ROAS (Return on Ad Spend) is a powerful bidding strategy that helps you optimize your Google Ads campaigns for the best possible return on your investme...

By: Jyll Saskin Gales, Google Ads Coach

In a recent post, I wrote about the importance of having a sufficient budget for your Google Ads campaigns, specifically recommending a minimum of 10 clicks pe...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered if you can dip your toes into Google Ads with a tiny budget? Maybe you're a small business owner thinking, "I'll just try it out with a ...

By: Jyll Saskin Gales, Google Ads Coach

In Google Ads, it's easy to fall into the trap of thinking "one goal equals one campaign." While that's a good starting point, sometimes it makes sense to use ...

By: Jyll Saskin Gales, Google Ads Coach

Let's say you're selling products online and want to use Google Shopping Ads to drive sales. Awesome! But when it comes to structuring your campaigns, you migh...