Google AdsĀ blog

Tips, tricks and strategies to give your business an edge.

Should Small Businesses Use Smart Bidding in Google Ads? May 06, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner wondering if Smart Bidding is right for you? You might have heard conflicting advice, with some experts recommending against...

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Should You Exclude Your Brand Name from Google Ads Search Campaigns? May 03, 2024

By: Jyll Saskin Gales, Google Ads Coach

One of the most common questions I'm asked is this: Should you exclude your brand name from your search campaigns? The answer is generally yes,...

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Google Ads Match Types in 2024: What You Need to Know May 01, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you still relying on outdated Google Ads strategies? If you haven't adjusted your approach to match types recently, your search campaigns might be...

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Should you use Broad Match keywords in Google Ads? Apr 29, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you on the fence about using Broad Match keywords in your Google Ads campaigns? You've probably heard mixed opinions, with some experts advising against...

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How to Price Your Google Ads Services Apr 26, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you a budding Google Ads freelancer looking to set your rates for the first time? Pricing is a critical aspect of any business, and it can be...

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I got my Google Ads certifications. Now what? How do I get a job? Apr 24, 2024

By: Jyll Saskin Gales, Google Ads Coach

Congratulations on earning your Google Ads certifications! But now what? How do you actually land a job and start making money with your newfound...

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Which Google Ads Certifications Should I Start With? Apr 22, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you eager to dive into the world of Google Ads and wondering where to begin your learning journey? Google Skillshop certifications are a great starting...

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Should you mix Phrase Match and Exact Match keywords in the same ad group? Apr 19, 2024

By: Jyll Saskin Gales, Google Ads Coach

Should you use both phrase and exact match for the same keyword in your campaigns? Does it provide any added benefits, or is it simply redundant? Let's dive...

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Is it bad to pin headlines in Google Ads? Apr 17, 2024

By: Jyll Saskin Gales, Google Ads Coach

Many advertisers, from beginners to seasoned pros, grapple with this decision and its impact on Ad Strength: to pin or not to pin? Today, we're tackling...

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Why Your Google Ads Are Showing on Competitor Searches (and How to Fix It) Apr 15, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever been puzzled (or perhaps a bit peeved) to discover your Google Ads appearing when someone searches for your competitor's brand? If so, you're...

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Google Ads Quality Score & Ad Strength Explained by an Ex-Googler Apr 12, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you scratching your head over Google Ads metrics like Ad Strength and Quality Score? Many advertisers, especially Google Ads Beginners, get confused...

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Why Are My Keywords Showing Up in My Google Ads Headlines? Apr 10, 2024

By: Jyll Saskin Gales, Google Ads Coach

Keywords magically appearing in your Google Ads headlines when you don't want them there? If you've tried troubleshooting to no avail, let's solve this...

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