Can Google Ads Certifications Get You a Job?

By: Jyll Saskin Gales, Google Ads Coach

Are you dreaming of a high-paying Google Ads job after completing your certifications? Many aspiring marketers wonder if those credentials are the key to unlocking exciting career opportunities. 

In this article, we'll cover:

• The reality of job prospects after completing Google Ads certifications.
• Why certifications are a prerequisite but not a guarantee.
• The steps involved in building a successful Google Ads career.
• A Google Ads expert's advice on gaining experience and landing clients.

Google Ads Certifications: A Prerequisite, Not a Guarantee

While Google Ads certifications are valuable, they won't magically open doors to internships or jobs. These certifications primarily validate your understanding of the Google Ads platform. They don't necessarily equip you with the practical skills and experience needed to run successful campaigns.

Many entry-level Google Ads positions may require certifications, especially in-house roles or agencies aiming to maintain their Google Partner status. However, simply holding the certifications won't set you apart from other candidates. Employers are looking for individuals who can demonstrate real-world experience and a proven track record of success.

Building a Successful Google Ads Career: What It Takes

Landing a desirable Google Ads job or internship requires more than just certifications. Here are some essential steps to consider:

1. Gain Practical Experience: The best way to learn Google Ads is by doing. Seek out opportunities to manage real campaigns, even if they're small-scale or for non-profit organizations. Volunteer work, freelance projects, or managing your own small business campaigns can provide valuable experience.
2. Develop Your Skills: Beyond platform knowledge, cultivate essential marketing skills such as data analysis, copywriting, A/B testing, and strategic thinking. These skills will help you craft effective campaigns and deliver measurable results.
3. Network and Build Connections: Attend industry events, connect with Google Ads professionals on LinkedIn, and engage in online communities. Networking can open doors to opportunities you might not otherwise know about.
4. Showcase Your Work: Create a portfolio of your best campaigns, highlighting your accomplishments and the results you achieved. A strong portfolio can demonstrate your expertise and make you a more attractive candidate.

A Google Ads Expert & ex-Googler's Advice

As a seasoned Google Ads Coach, I've seen firsthand what it takes to build a successful career in this field. Certifications are a good starting point, but they're just the beginning. Focus on gaining practical experience, developing your skills, and building a strong network.

Don't fall for the "get certified and earn six figures" hype. While it's absolutely possible to earn a substantial income as a Google Ads practitioner, it requires hard work, dedication, and a commitment to continuous learning.

Google Ads certifications can be a valuable asset in your career journey. They demonstrate your knowledge of the platform and can be a prerequisite for some positions. However, they won't guarantee you a job or internship. Focus on gaining experience, developing your skills, and building a strong network to increase your chances of success.