I got my Google Ads certifications. Now what? How do I get a job?

By: Jyll Saskin Gales, Google Ads Coach

Congratulations on earning your Google Ads certifications! But now what? How do you actually land a job and start making money with your newfound skills?

Let's explore the various paths you can take to monetize your Google Ads knowledge.

There Are Many Ways to Make Money with Google Ads

The Google Ads industry offers a wide range of opportunities for those with the right skills. Here are a few ways you can leverage your expertise:

• Sell Your Own Products or Services: If you have an ecommerce store or offer other services, Google Ads can be a powerful tool to drive traffic and generate leads.
• Become an Affiliate Marketer: Promote other people's products or services using Google Ads and earn a commission on each sale.
• Offer Google Ads Management as a Service: This is where you can truly shine as a certified professional. You can work as a freelancer, join an agency, or even land an in-house role at a company. 

Choosing the Right Path: Freelancing vs. Agency vs. In-House

Each career path has its own pros and cons:

• Platform Side (e.g., Google): Offers excellent pay, benefits, and training, but the culture might not be as vibrant as it once was and it's really, really hard to get hired.
• Agency: Provides ample training and exposure to diverse client accounts, but can be demanding in terms of workload and work-life balance.
• In-House: Requires a broader range of marketing skills beyond Google Ads, but offers the stability of working for a single company.
• Freelance: the ultimate freedom to set your hours, choose your pricing, mange your own clients... and all the risk that comes with it

How to Land Freelance Clients: Advice from an Expert

To gain insights into getting shiny new clients, I spoke with Jenna Warriner, a successful marketing agency owner and host of the Shiny New Clients podcast. Here's her advice on how to get started:

"Don't underestimate the power of your existing network. Your friends, family, former colleagues, and social media followers can be your first clients. They already trust you, which makes it easier to convert them and get valuable testimonials."

Jenna also emphasizes the importance of leveraging online platforms to attract new clients, but not at the expense of neglecting your current connections.

Key Takeaways

• There are numerous ways to make money with your Google Ads certifications.
• Consider the pros and cons of different career paths before deciding which one is right for you.
• Tap into your existing network for your first clients and use their testimonials to build credibility.
• Leverage online platforms to expand your reach and attract new clients.