Jyll's Google Ads blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

How to Add Audiences to a Shopping campaign in Google Ads Aug 12, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever felt like your Google Shopping ads are being shown to the wrong people? Or maybe you're wondering how to zero in on those high-intent shoppers who are m...

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Beyond Google Ads: Exploring Microsoft, Meta, and Amazon Ads Aug 08, 2024

By: Jyll Saskin Gales, Google Ads Coach & Navah Hopkins, PPC Speaker & Optmyzr Brand Evangelist

Are you ready to expand your advertising beyond Google Ads? I spoke with Google Ads Expert Navah Hopkin...

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Can you use Target Impression Share with Google Maps ads? Aug 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

Can you leverage Target Impression Share to dominate Google Maps ads? It's a question with many layers due to the nuances of how Google Maps ads work. Let's ex...

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Google Ads for Service-Based Businesses: A Beginner's Guide to Turning Clicks into Clients Aug 03, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wished that potential clients would find YOU when searching online for the services you offer? Well, Google Ads can make that wish a reality!

If...

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What are the limitations of Google Ads Grants? Aug 01, 2024

By: Jyll Saskin Gales, Google Ads Coach & Jason King, Google Ad Grants Expert

Google Ad Grants is a remarkable program that offers registered nonprofits $10,000 per month in free advertising. However...

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How Can I Target Similar Audiences in Google Ads? Jul 29, 2024

By: Jyll Saskin Gales, Google Ads Coach

Remember Similar Segments in Google Ads? They were a great way to reach new audiences who shared characteristics with your existing remarketing lists. But al...

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Which Attribution Model Should You Use in Google Ads? Jul 26, 2024

By: Jyll Saskin Gales, Google Ads Coach

Tracking the success of your Google Ads campaigns can be complicated, especially when you're running ads alongside other marketing channels. That's where attri...

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Should you use Maximize Clicks or Target CPM bidding with Placements in Google Ads? Jul 25, 2024

By: Jyll Saskin Gales, Google Ads Coach

Do you want your Google Ads appearing on a particular website, app, or YouTube channel? While it's tempting to try and control where your ads show up, it's not...

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Why You Should Start Your Google Ads Campaign Without Guidance Jul 22, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered why I recommend starting your Google Ads campaigns "without guidance"? It's a common question, and the answer is simpler than you might think. Le...

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Will My Competitors See the Same Auction Insights as Me? Jul 19, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered if your Google Ads Auction Insights match up with your competitors'? It's a common question, and the answer lies in the unique way the...

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How to use Auction Insights in Google Ads Jul 17, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you curious about the Auction Insights report in Google Ads? In this blog post, we'll break down what it is, how it works, and how you can use it to opti...

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What is Impression Share in Google Ads? Jul 15, 2024

By: Jyll Saskin Gales, Google Ads Coach

What is Impression Share, and why should you care about it? In this blog post, we'll break down this important Google Ads metric and discuss how you can use ...

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