Google AdsĀ blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

How can I run Google Ads on a single keyword for a set price per click? Jul 10, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you eager to dip your toes into Google Ads but feeling overwhelmed by the complexities? No worries, I've got your back! Let's break down how to...

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Google Ads Course: How to start from scratch? Jul 08, 2024

By: Jyll Saskin Gales, Google Ads Coach

Feeling lost in the world of Google Ads? Don't worry, you're not alone! Many beginners feel overwhelmed by the platform's complexities. But the good...

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Can you change a Google Search Ad to a Call Only Ad? Jul 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

UPDATE NOVEMBER 2024: Google has announced that Call ads are being "upgraded" to responsive search ads, which is Google-speak for Call ads are going...

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How can I customize my Google Ads? Jul 03, 2024

By: Jyll Saskin Gales, Google Ads Coach

Dynamic insertion is a game-changing feature in Google Ads that lets you personalize your ad copy automatically. It's like having a chameleon-like ad...

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How to avoid ad fatigue in Google Ads Jul 01, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if your Google Search Ads are getting stale and causing "ad fatigue" among your audience? It's a common concern, especially for those...

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How to Apply a Custom Segment to Your Google Ads Campaign Jun 28, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered how to apply a Custom Segment to your Google Ads campaign? It's a great way to refine your targeting and reach a more relevant...

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Can you still do Display Remarketing in Google Ads? Jun 26, 2024

By: Jyll Saskin Gales, Google Ads Coach

Rumours have been swirling about the demise of Google Remarketing Display Ads in the wake of the upcoming third-party cookie deprecation. But is there any...

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Does Quality Score matter in Google Ads? Jun 24, 2024

By: Jyll Saskin Gales, Google Ads Coach

What is the mysterious Google Ads Quality Score, and what impact will it have on your ad campaigns? Today, we're unraveling the intricacies of...

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How to Disable Auto-Apply Recommendations in Google Ads Jun 20, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you tired of Google making unwanted changes to your campaigns? Did you even know that Google can make changes to your campaigns? Many advertisers...

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Google Ads on a Budget: How Small Businesses Can Drive Big Results Jun 18, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner struggling to make the most of your limited Google Ads budget? Or a marketer helping a client navigate paid search on a...

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Should you exclude Brand Keywords from your Dynamic Search Ads? Jun 14, 2024

By: Jyll Saskin Gales, Google Ads Coach

A question I often get asked is, "Should I exclude brand keywords from my Dynamic ad group?" and the answer isn't always clear. In this blog post,...

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Should you use Exact Match keywords in a Brand campaign in Google Ads? Jun 12, 2024

By: Jyll Saskin Gales, Google Ads Coach

If you've been following Google Ads news, you know that match types have undergone significant changes. These shifts have prompted me to reevaluate my...

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