Google Ads blog

 By: Jyll Saskin Gales, Google Ads Coach

 Google Marketing Live (GML) 2024 was a whirlwind of announcements, with AI taking center stage (as expected). But what did the event really...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered how Google Ads calculates your spending limit? It's a common question, and even seasoned advertisers can get tripped up by the...

By: Jyll Saskin Gales, Google Ads Coach

Are you launching a new Google Ads campaign and wondering which bidding strategy to use? Should you opt for Maximize Conversions, even if you have plenty of...

By: Jyll Saskin Gales, Google Ads Coach

If you're new to Google Ads, you might be wondering which bidding strategy is the best starting point. Should you go for Maximize Clicks to gather data or...

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner wondering if Smart Bidding is right for you? You might have heard conflicting advice, with some experts recommending against...

By: Jyll Saskin Gales, Google Ads Coach

One of the most common questions I'm asked is this: Should you exclude your brand name from your search campaigns? The answer is generally yes,...

By: Jyll Saskin Gales, Google Ads Coach

Are you still relying on outdated Google Ads strategies? If you haven't adjusted your approach to match types recently, your search campaigns might be...

By: Jyll Saskin Gales, Google Ads Coach

Are you on the fence about using Broad Match keywords in your Google Ads campaigns? You've probably heard mixed opinions, with some experts advising against...

By: Jyll Saskin Gales, Google Ads Coach

Are you a budding Google Ads freelancer looking to set your rates for the first time? Pricing is a critical aspect of any business, and it can be...

By: Jyll Saskin Gales, Google Ads Coach

Congratulations on earning your Google Ads certifications! But now what? How do you actually land a job and start making money with your newfound...

By: Jyll Saskin Gales, Google Ads Coach

Are you eager to dive into the world of Google Ads and wondering where to begin your learning journey? Google Skillshop certifications are a great starting...

By: Jyll Saskin Gales, Google Ads Coach

Should you use both phrase and exact match for the same keyword in your campaigns? Does it provide any added benefits, or is it simply redundant? Let's dive...