Jyll's Google Ads blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Can you apply a Combined Segment to YouTube ads? Jun 19, 2025

By: Jyll Saskin Gales, Google Ads Coach

You’ve meticulously planned your YouTube ad campaign and want to reach a very specific audience. You’ve heard about Combined Segments, a powerful way to layer ...

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[Study] Should you use Google-engaged audiences in 2025? Jun 12, 2025

By: Jyll Saskin Gales, Google Ads Coach, Inside Google Ads

Reaching the right person at the right time with the right message is a foundational concept in Google Ads. One of the surefire ways to reac...

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Google-Engaged Audiences: Your Secret Weapon for Google Ads Remarketing Jun 12, 2025

By: Jyll Saskin Gales, Google Ads Coach

Understanding how to effectively reach the right people at the right time with the right message is crucial for success in Google Ads. (No kidding, Jyll!) In

...
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Should you work with low budget Google Ads clients? Jun 01, 2025

By: Jyll Saskin Gales, Google Ads Coach

We've all been there. A promising new client is eager to get started with Google Ads, but their budget is... modest. Managing these accounts is one of the grea...

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Google Marketing Live 2025: Recap for Lead Gen Advertisers May 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

Effective measurement is often cited as both a significant challenge and a cornerstone for successful Google Ads campaigns for lead generation. Whether it's se...

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All About Shoppable YouTube Ads: Shoppable Masthead, Shoppable CTV May 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

I'm often surprised by how many Google Ads practitioners don't realize the full extent of shoppable features available for video campaigns. If you're an ecomme...

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Google Marketing Live 2025: Recap for Small Business Owners May 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

You may be seeing some buzz online about Google Marketing Live (GML). This is Google's annual event where they share their big announcements about the future o...

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Smart Bidding Exploration in Google Ads: Everything you need to know May 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

What is Smart Bidding Exploration in Google Ads? Google recently announced this new Smart Bidding feature at Google Marketing Live 2025, and it's designed to

...
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Google Marketing Live 2025: Recap for Ecommerce Businesses May 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

For anyone involved in Google Ads, from casual users to daily managers, keeping an eye on Google Marketing Live (GML) is always beneficial. This annual event o...

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What are Attributed Brand Searches in Google Ads? May 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

Do you ever run YouTube ads and wonder if they're actually having an impact? You know you shouldn't measure success in terms of conversions or clicks, but some...

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Performance Max Search Terms Report & Negative Keywords - Finally! May 19, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you ever felt like you were driving with a blindfold on when managing your Google Ads PMax campaigns? Those days are happily going in the rear-view mirror...

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Performance Max Channel Reporting: Transparency, But No Control May 16, 2025

By: Jyll Saskin Gales, Google Ads Coach

Understanding how your Performance Max campaigns are truly working across different channels has long been a challenge. But Google is making significant stride...

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