Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Is it beneficial to use the same keywords in different match types within the same ad group or campaign? While this was a popular tactic years ago, Google Ads ...

By: Jyll Saskin Gales, Google Ads Coach

Do you use negative keywords in your Google Ads campaigns? You might be surprised to learn that their match types work differently than regular keywords! And c...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered why exact match keywords in your Google Ads campaigns seem to cost a small fortune while broad match keywords are cheap? It all comes do...

By: Jyll Saskin Gales, Google Ads Coach

Does Audience Targeting Really Matter in Search and Shopping Campaigns?

You bet it does! While Google Search and Shopping campaigns are definitely query-drive...

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered why you can't target certain interests in your Google Ads campaigns? You're likely running into restrictions around what Google considers "sensit...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wished you could speak directly to your existing customers through Google Ads? Maybe you're launching a new product or service, or perhaps you ha...

By: Jyll Saskin Gales, Google Ads Coach

Let's talk about Target ROAS (Return on Ad Spend) in Google Ads. It's a powerful bid strategy, but I've noticed some people making a common mistake that can re...

By: Jyll Saskin Gales, Google Ads Coach

Let's have a frank conversation about bid limits in Google Ads. You know, those caps you can put on your cost-per-click (CPC) bids, even when using an automate...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered if setting a target CPA in your Google Ads campaigns is really necessary? You're not alone! Some advertisers find they actually get more...

By: Jyll Saskin Gales, Google Ads Coach

You've decided to use the "Maximize Conversions" bidding strategy for your new Google Ads campaign (excellent choice!). But now you're probably wondering, "Wha...

By: Jyll Saskin Gales, Google Ads Coach

Launching a new Google Ads campaign is exciting! But with that excitement often comes confusing questions, especially when it comes to choosing the right biddi...

By: Jyll Saskin Gales, Google Ads Coach

Are you worried about all the changes happening with Google Ads and AI? Between the rise of chatbots, Performance Max campaigns, and constantly shifting "best ...