Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Have you ever looked at your Google Ads costs and thought, "Yikes, these CPCs are eating up my budget!"? You're not alone. Many advertisers worry about the...

By: Jyll Saskin Gales, Google Ads Coach

Manual bidding for brand campaigns: is it a hidden gem or a time-wasting trap? While some advertisers swear by it, I'm firmly in the Smart Bidding camp, even...

By: Jyll Saskin Gales, Google Ads Coach

Starting a new Google Ads account can be daunting. With no conversion history to guide your bidding strategy, what's the best approach? While it might seem...

By: Jyll Saskin Gales, Google Ads Coach

Impression Share is a key metric that measures the percentage of times your ads are shown compared to the total number of times they could have shown. A...

By: Jyll Saskin Gales, Google Ads Coach

Want to make your Search campaigns even more effective? Enter Remarketing Lists for Search Ads (RLSA)! This often-overlooked feature lets you add audiences...

By: Jyll Saskin Gales, Google Ads Coach

Is combining Google Ads Search campaigns with Performance Max a recipe for success? Google calls this the "Power Pair," but is it really all it's cracked up...

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner struggling to decide between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? Both can be valuable tools...

By: Jyll Saskin Gales, Google Ads Coach

Want to know what kind of ads your competitors are running? Maybe you're curious about the messaging they're using or if they're testing out any new ad...

By: Jyll Saskin Gales, Google Ads Coach

Google Ads can be a powerful tool for businesses of all sizes. However, startups and scale-ups often face unique challenges when venturing into paid...

By: Jyll Saskin Gales, Google Ads Coach

Google Ads presents a powerful opportunity for businesses to reach their target audience directly. However, running Google Ads for small businesses...

By: Jyll Saskin Gales, Google Ads Coach and Ex-Googler

Have you ever received an email from someone claiming to be from Google, offering to help with your Google Ads account, but their email...

By: Jyll Saskin Gales, Google Ads Coach

Enhanced conversions are a hot topic in the Google Ads world, but many advertisers are still unsure what they are and whether they should be using them. In...