Google Ads blog

Tips, tricks and strategies to give your business an edge.

What is a good Impression Share in Google Ads? Jun 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered what a "decent" impression share in Google Ads looks like? If so, you're not alone! Many advertisers get fixated on this metric,...

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What is a good ROAS in Google Ads? Jun 03, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you wondering what a "good" return on ad spend (ROAS) is for your Google Ads campaigns? It's a common question, but the answer isn't always...

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Google Marketing Live 2024: An Ex-Googler's Recap & Analysis May 21, 2024

 By: Jyll Saskin Gales, Google Ads Coach

 Google Marketing Live (GML) 2024 was a whirlwind of announcements, with AI taking center stage (as expected). But what did the event really...

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What is Non-Linear Targeting in Google Ads? Apr 02, 2024

By: Jyll Saskin Gales, Google Ads Coach

Feeling frustrated by Google Ads targeting limitations? You're not alone.

While Google's advertising policies prevent directly targeting users...

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Should you use Maximize Conversions or Manual CPC bidding in Google Ads? Feb 02, 2024

By: Jyll Saskin Gales, Google Ads Coach

In most situations, you should use Maximize Conversions bid strategy over Manual CPC.

Why should you care about my opinion? I'm Jyll Saskin Gales, and I...

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Google Ads Standard Shopping campaigns: what you need to know Apr 18, 2023

By: Jyll Saskin Gales, Google Ads Coach

I'm a Google Ads Expert, and of course these days every ecommerce business wants to know about Performance Max. As much as we all love Google Ads PMax...

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Have you tried these free Pinterest tools that are just like Google? Mar 09, 2023

By: Jyll Saskin Gales, Google Ads Coach

As a digital marketing instructor, it's important to me that I'm up to date on a variety of PPC platforms beyond my one true love, Google Ads. Did you know...

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Google Ads trick for better results: Custom segments Feb 14, 2023

By: Jyll Saskin Gales, Google Ads Coach

I'm a Google Ads Expert, and I’m shocked that most people don't know this Google Ads trick! It's one of the most powerful ways to reach high-intent...

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Google Ads tips for Facebook Ads Experts Jan 23, 2023

By: Jyll Saskin Gales, Google Ads Coach

Are you a Facebook Ads Specialist who also "does Google"? If so, I’ve got some very quick, very important tips for you. I’m a Google Ads coach...

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Google Ads Performance Max: Is it worth it? Dec 06, 2022

By: Jyll Saskin Gales, Google Ads Coach

I’m a Google Ads coach who teaches marketers and business owners how to get the most bang for their buck out of Google Ads. In fact, even...

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Do you really know your Google rep? Jul 13, 2022

By: Jyll Saskin Gales, Google Ads Coach & Ex-Googler

One of the most misunderstood things about working with Google is the job of your Google "rep."

Let's clear that up right now: a "Google...

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Google Ads Audit: Where have all the conversions gone? May 31, 2022

By: Jyll Saskin Gales, Google Ads Coach

Welcome to another Google Ads live audit recap, this time for a local events business!

My client, however, is the new agency, and I was brought in to do...

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