Google AdsĀ blog

Tips, tricks and strategies to give your business an edge.

When and how should you change bid strategies in Google Ads? Sep 20, 2024

By: Jyll Saskin Gales, Google Ads Coach

As a business owner or marketer, you know that Google Ads can be a powerful tool for driving traffic and generating leads. But if you're new to Google Ads,...

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Can you see your competitor's keywords in Google Ads? Sep 18, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered what keywords your competitors are bidding on in Google Ads? While it's impossible to know for certain, there are a few tactics...

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Should You Only Use Exact Match Keywords in Google Ads? Sep 16, 2024

By: Jyll Saskin Gales, Google Ads Coach

It's tempting to think that Exact Match keywords in Google Ads are a silver bullet solution. After all, aren't Exact Match keywords the key to...

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SKAGs in Google Ads: Are They Still Relevant? Sep 13, 2024

By: Jyll Saskin Gales, Google Ads Coach

You might have heard of the SKAG strategy in Google Ads—Single Keyword Ad Groups—and wondered if it's still a viable approach. The truth is, it's...

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Tracking Gmail Ad Performance in Demand Gen Campaigns Sep 11, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever launched a Demand Gen campaign and wondered if your ads were actually appearing on Gmail? It's a common question, especially since there isn't...

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Demand Gen and Signed-In Users: Google Ads Targeting Done Right Sep 09, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if you can get too granular with your Demand Gen targeting on Google Ads, since these campaigns primarily show to signed-in users?...

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All About Demand Gen Campaigns in Google Ads Sep 06, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever heard of Demand Gen campaigns in Google Ads and wondered if they're right for your business? Don't be fooled by the name - Demand Gen campaigns aren't...

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Is Manual CPC bidding in Google Ads a mistake? Sep 02, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you still using Manual CPC bidding in your Google Ads campaigns? If so, it might be time to reconsider your strategy. While it seems tempting to control...

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4 Common Facebook Ad Mistakes (And How to Fix Them) Aug 29, 2024

By: Jyll Saskin Gales, Google Ads Coach & Josh Okungbaiye, Facebook Ads Coach

Are your Facebook and Instagram ads not delivering the results you expected? You're not alone. Many businesses...

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Why You Shouldn't Use Auto-Apply Recommendations in Google Ads Aug 26, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever been tempted to let Google Ads "take the wheel" with Auto-Apply Recommendations?

It sounds nice, right? Let Google's AI do the...

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How can local businesses use Google Ads? Aug 22, 2024

By: Jyll Saskin Gales, Google Ads Coach & Harrison Jack Hepp, Google Ads Agency Owner

Are you a local business owner looking to test out Google Ads? It can be a powerful tool to attract...

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Can you Layer Audiences in Google Ads? Aug 19, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered how to get your Google Ads in front of the exact people you want to reach? It's not always as simple as targeting a single...

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