Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Effective measurement is often cited as both a significant challenge and a cornerstone for successful Google Ads campaigns for lead generation. Whether it's se...

By: Jyll Saskin Gales, Google Ads Coach

Do you ever run YouTube ads and wonder if they're actually having an impact? You know you shouldn't measure success in terms of conversions or clicks, but some...

By: Jyll Saskin Gales, Google Ads Coach

I'm often surprised by how many Google Ads practitioners don't realize the full extent of shoppable features available for video campaigns. If you're an ecomme...

By: Jyll Saskin Gales, Google Ads Coach

You may be seeing some buzz online about Google Marketing Live (GML). This is Google's annual event where they share their big announcements about the future o...

By: Jyll Saskin Gales, Google Ads Coach

By: Jyll Saskin Gales, Google Ads Coach

For anyone involved in Google Ads, from casual users to daily managers, keeping an eye on Google Marketing Live (GML) is always beneficial. This annual event o...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever felt like you were driving with a blindfold on when managing your Google Ads PMax campaigns? Those days are happily going in the rear-view mirror...

By: Jyll Saskin Gales, Google Ads Coach

Understanding how your Performance Max campaigns are truly working across different channels has long been a challenge. But Google is making significant stride...

By: Jyll Saskin Gales, Google Ads Coach

Is there still a role for Phrase Match keywords in Google Ads? It used to be the comfortable middle ground, the Goldilocks solution between the tight control o...

By: Jyll Saskin Gales, Google Ads Coach

Are you spending countless hours searching for the perfect script to make your exact match keywords in Google Ads truly "exact"? Feeling frustrated that Google...

By: Jyll Saskin Gales, Google Ads Coach

AI Max for Search Campaigns. What does this mean for your Google Ads?

I'm going to break this down for you very clearly and simply, no hype, just what you nee...

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if those tightly targeted exact match keywords in your Google Ads account are truly giving you the best bang for your buck? It's a question a lot...