Google Ads blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
"The algorithm needs time to learn." "The algorithm needs sufficient data." "The algorithm doesn't like bid limits."
If you manage Google Ads campaigns, you’v...
By: Jyll Saskin Gales, Google Ads Coach
As a B2B advertiser, deciding between broad match and exact match keywords in your Google Ads campaigns is a critical strategic choice. There's no single "best...
By: Jyll Saskin Gales, Google Ads Coach
 If you’re a therapist, a plumber, or a consultant, you have probably asked yourself the million-dollar question: "Should I actually be spending money on Googl...
By: Jyll Saskin Gales, Google Ads Coach
Is it possible that the way you bid on Google Ads is about to get a major upgrade? For a while now, sophisticated lead generation advertisers have been using a...
By: Jyll Saskin Gales, Google Ads Coach
Do you ever run YouTube ads and wonder if they're actually having an impact? You know you shouldn't measure success in terms of conversions or clicks, but some...
By: Jyll Saskin Gales, Google Ads Coach
Are you getting a bunch of fake or unqualified leads from Google Ads that waste your time and budget? Are your ads showing up on irrelevant, low-quality, or ev...
By: Jyll Saskin Gales, Google Ads Coach
As a service-based business owner, you want to find the best ways to promote your business and reach potential clients. You may have heard some people claim th...
By: Jyll Saskin Gales, Google Ads Coach
Do you feel like Google Ads is changing at a speed you can't keep up with? Do you hear terms like "Performance Max" and "AI Max" and wonder if you're missing o...
By: Jyll Saskin Gales, Google Ads Coach
Are you feeling overwhelmed by the sheer number of bid strategies in Google Ads? Do you find yourself scratching your head, wondering which one is the right fi...
By: Jyll Saskin Gales, Google Ads Coach
As Google Ads practitioners, we often get caught up in KPIs like Cost-Per-Click and Conversion Rate. However, Impression Share is a powerful diagnostic tool
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By: Jyll Saskin Gales, Google Ads Coach
The only constant in Google Ads is change, and one of the biggest changes recently is the introduction of AI Max for Search Campaigns. This is a new set of fea...
By: Jyll Saskin Gales, Google Ads Coach and Ex-Googler
Have you ever received an email from someone claiming to be from Google, offering to help with your Google Ads account, and you're not sure if t...
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