Jyll's Google Ads blog

 By: Jyll Saskin Gales, Google Ads Coach

If you want to stack or layer audiences in Google Ads, then you need to use a Combined Segment. These audiences can be a powerful tool to reach your ideal aud...

By: Jyll Saskin Gales, Google Ads Coach

Are you trying to decide whether to optimize your Google Ads campaigns to bid equally for all customers, specifically target new ones, or re-engage existing on...

By: Jyll Saskin Gales, Google Ads Coach

The only constant in Google Ads is change, and one of the biggest changes recently is the introduction of AI Max for Search Campaigns. This is a new set of fea...

By: Jyll Saskin Gales, Google Ads Coach

The rules for audience targeting in Google Ads can feel inconsistent and confusing, especially when it comes to Custom Segments. You’ve built the perfect audie...

By: Jyll Saskin Gales, Google Ads Coach

When building a Custom Segment in Google Ads, advertisers face a common but crucial question: how specific should you be with the website URLs you provide? Sho...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered if using duplicate ad groups or duplicate keywords actually drives up your own advertising costs? The fear is that by having duplicate a...

By: Jyll Saskin Gales, Google Ads Coach

Have you launched a Google Ads Demand Gen campaign, only to watch it fall flat and turn it off in frustration? You’re not alone. Demand Gen is one of Google's ...

By: Jyll Saskin Gales, Google Ads Coach

Are you confused about which bidding strategy to use for your Google Shopping campaigns? Whether you're launching a brand new campaign or trying to optimize an...

By: Jyll Saskin Gales, Google Ads Coach

Launching a Google Ads campaign is exciting, but it comes with a critical choice: which bidding strategy should you use? Two of the most popular and powerful o...

By: Jyll Saskin Gales, Google Ads Coach

Impression Share is a key metric that measures the percentage of times your ads are shown compared to the total number of times they could have shown. A higher...

By: Jyll Saskin Gales, Google Ads Coach

Are you worried that using Google's "Maximize Conversions" bidding strategy will cause your advertising costs to spiral out of control? It’s a common and valid...