Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Impression Share is a key metric that measures the percentage of times your ads are shown compared to the total number of times they could have shown. A higher...

By: Jyll Saskin Gales, Google Ads Coach

Are you worried that using Google's "Maximize Conversions" bidding strategy will cause your advertising costs to spiral out of control? It’s a common and valid...

By: Jyll Saskin Gales, Google Ads Coach

Want to know what kind of ads your competitors are running? Maybe you're curious about the messaging they're using or if they're testing out any new ad formats...

By: Jyll Saskin Gales, Google Ads Coach

You’re ready to launch a brand new Google Ads account. You have a healthy daily budget and your campaigns are built, but one critical piece is missing: which b...

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner wondering if you can make Google Ads work on a shoestring budget? It’s a common question, but one that requires an honest answer...

By: Jyll Saskin Gales, Google Ads Coach

You’ve meticulously planned your YouTube ad campaign and want to reach a very specific audience. You’ve heard about Combined Segments, a powerful way to layer ...

By: Jyll Saskin Gales, Google Ads Coach, Inside Google Ads

Reaching the right person at the right time with the right message is a foundational concept in Google Ads. One of the surefire ways to reac...

By: Jyll Saskin Gales, Google Ads Coach

By: Jyll Saskin Gales, Google Ads Coach

We've all been there. A promising new client is eager to get started with Google Ads, but their budget is... modest. Managing these accounts is one of the grea...

By: Jyll Saskin Gales, Google Ads Coach

I'm often surprised by how many Google Ads practitioners don't realize the full extent of shoppable features available for video campaigns. If you're an ecomme...

By: Jyll Saskin Gales, Google Ads Coach

Effective measurement is often cited as both a significant challenge and a cornerstone for successful Google Ads campaigns for lead generation. Whether it's se...

By: Jyll Saskin Gales, Google Ads Coach

For anyone involved in Google Ads, from casual users to daily managers, keeping an eye on Google Marketing Live (GML) is always beneficial. This annual event o...