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Tips, tricks and strategies to give your business an edge.

a photograph of jyll saskin gales with a google bike at the googleplex, next to text that reads "do you really know your google rep? an ex-googler's perspective"
Do you really know your Google rep? Jul 13, 2022

By: Jyll Saskin Gales, Google Ads Coach & Ex-Googler

One of the most misunderstood things about working with Google is the job of your Google "rep."

Let's clear that up right now: a "Google...

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a magnifying glass sitting on a pile of papers featuring graphs and charts
Google Ads Audit: Where have all the conversions gone? May 31, 2022

By: Jyll Saskin Gales, Google Ads Coach

Welcome to another Google Ads live audit recap, this time for a local events business!

My client, however, is the new agency, and I was brought in to do...

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a business owner handing an "open" sign in the window
What small businesses need to know about Google Ads in 2022 May 25, 2022

By: Jyll Saskin Gales, Google Ads Coach

You know what I didn't want to write? A “here’s what happened at Google Marketing Live 2022” article.

No shade at all to the amazing...

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Jyll Saskin Gales

Jyll is a marketing consultant, coach, teacher, teacher, content creator, author and podcast host. She worked at Google for 6 years and has helped optimize more than 10,000 Google Ads accounts over the last decade.

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