Google AdsĀ blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Is it bad to pin headlines in Google Ads? Apr 17, 2024

By: Jyll Saskin Gales, Google Ads Coach

Many advertisers, from beginners to seasoned pros, grapple with this decision and its impact on Ad Strength: to pin or not to pin? Today, we're tackling...

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Why Your Google Ads Are Showing on Competitor Searches (and How to Fix It) Apr 15, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever been puzzled (or perhaps a bit peeved) to discover your Google Ads appearing when someone searches for your competitor's brand? If so, you're...

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Google Ads Quality Score & Ad Strength Explained by an Ex-Googler Apr 12, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you scratching your head over Google Ads metrics like Ad Strength and Quality Score? Many advertisers, especially Google Ads Beginners, get confused...

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Why Are My Keywords Showing Up in My Google Ads Headlines? Apr 10, 2024

By: Jyll Saskin Gales, Google Ads Coach

Keywords magically appearing in your Google Ads headlines when you don't want them there? If you've tried troubleshooting to no avail, let's solve this...

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How to Predict Your CPCs with Google Ads Keyword Planner Apr 08, 2024

By: Jyll Saskin Gales, Google Ads Coach

Starting a new Google Ads campaign can be daunting, especially when it comes to figuring out your cost-per-click (CPC). How much will each click cost you? Is...

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Should you exclude Brand Keywords from DSA if you have a Brand campaign? Apr 04, 2024

By: Jyll Saskin Gales, Google Ads Coach

If you're running Dynamic Search Ads (DSA) in your Google Ads account, you might have stumbled upon a curious phenomenon: your DSA campaign is performing...

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What is Non-Linear Targeting in Google Ads? Apr 02, 2024

By: Jyll Saskin Gales, Google Ads Coach

Feeling frustrated by Google Ads targeting limitations? You're not alone.

While Google's advertising policies prevent directly targeting users...

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Can you apply a Combined Segment to YouTube ads? Mar 29, 2024

By: Jyll Saskin Gales, Google Ads Coach

Update: You can no longer apply Combined Segments to YouTube ads. Combined segments are currently only compatible with Search, Display and Demand Gen...

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What does Eligible (Limited) Bid Strategy mean in Google Ads? Mar 27, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever encountered an "Eligible (Limited)" bid strategy status in Google Ads? It can be a confusing and frustrating message, leaving you wondering...

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Google Ads isn't recording my leads as conversions. Why? Mar 25, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever found yourself scratching your head, wondering why your Google Ads account isn't tracking the leads you know you're getting? This is a common...

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What should I do when my Google Ads campaign is limited by budget? Mar 22, 2024

By: Jyll Saskin Gales, Google Ads Coach

Is your Google Ads campaign giving you a "Limited by budget" warning? Or perhaps you're losing a lot of impression share due to budget? A limited...

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Should You Use Lead Form Assets in Google Ads? Mar 20, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you considering using lead form assets (formerly known as lead form extensions) in your Google Ads campaigns? While they might seem like a...

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