Google AdsĀ blog

Tips, tricks and strategies to give your business an edge.

When to use Keyword Planner, Performance Planner, Reach Planner in Google Ads Jan 31, 2024

By: Jyll Saskin Gales, Google Ads Coach

Google Ads offers a suite of free planning tools designed to help you make informed decisions and optimize your campaigns. While Keyword Planner is...

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My Google Ads clicks suddenly dropped. Why? Jan 24, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever experienced a sudden drop in Google Ads clicks and wondered what went wrong? You're not alone! Many advertisers, especially those new to the...

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Google Ads for Beginners: A Guide to Getting Started Jan 18, 2024

By: Jyll Saskin Gales, Google Ads Coach

 

Ever wished your business could magically appear at the top of Google search results? Well, Google Ads can help you do just that! 

In this guide,...

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Video Advertising Trends 2024: A Comprehensive Guide Jan 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you ready to take your video advertising to the next level? Join me as I share five of the latest trends, strategies, and best practices you need to be...

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Google Ads Standard Shopping campaigns: what you need to know Apr 18, 2023

By: Jyll Saskin Gales, Google Ads Coach

I'm a Google Ads Expert, and of course these days every ecommerce business wants to know about Performance Max. As much as we all love Google Ads PMax...

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Have you tried these free Pinterest tools that are just like Google? Mar 09, 2023

By: Jyll Saskin Gales, Google Ads Coach

As a digital marketing instructor, it's important to me that I'm up to date on a variety of PPC platforms beyond my one true love, Google Ads. Did you know...

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Google Ads trick for better results: Custom segments Feb 14, 2023

By: Jyll Saskin Gales, Google Ads Coach

I'm a Google Ads Expert, and I’m shocked that most people don't know this Google Ads trick! It's one of the most powerful ways to reach high-intent...

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Google Ads tips for Facebook Ads Experts Jan 23, 2023

By: Jyll Saskin Gales, Google Ads Coach

Are you a Facebook Ads Specialist who also "does Google"? If so, I’ve got some very quick, very important tips for you. I’m a Google Ads coach...

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Google Ads Performance Max: Is it worth it? Dec 06, 2022

By: Jyll Saskin Gales, Google Ads Coach

I’m a Google Ads coach who teaches marketers and business owners how to get the most bang for their buck out of Google Ads. In fact, even...

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Do you really know your Google rep? Jul 13, 2022

By: Jyll Saskin Gales, Google Ads Coach & Ex-Googler

One of the most misunderstood things about working with Google is the job of your Google "rep."

Let's clear that up right now: a "Google...

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Google Ads Audit: Where have all the conversions gone? May 31, 2022

By: Jyll Saskin Gales, Google Ads Coach

Welcome to another Google Ads live audit recap, this time for a local events business!

My client, however, is the new agency, and I was brought in to do...

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What small businesses need to know about Google Ads in 2022 May 25, 2022

By: Jyll Saskin Gales, Google Ads Coach

You know what I didn't want to write? A “here’s what happened at Google Marketing Live 2022” article.

No shade at all to the amazing...

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