Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered how to apply a Custom Segment to your Google Ads campaign? It's a great way to refine your targeting and reach a more relevant...

By: Jyll Saskin Gales, Google Ads Coach

Rumours have been swirling about the demise of Google Remarketing Display Ads in the wake of the upcoming third-party cookie deprecation. But is there any...

By: Jyll Saskin Gales, Google Ads Coach

What is the mysterious Google Ads Quality Score, and what impact will it have on your ad campaigns? Today, we're unraveling the intricacies of...

By: Jyll Saskin Gales, Google Ads Coach

Are you tired of Google making unwanted changes to your campaigns? Did you even know that Google can make changes to your campaigns? Many advertisers...

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner struggling to make the most of your limited Google Ads budget? Or a marketer helping a client navigate paid search on a...

By: Jyll Saskin Gales, Google Ads Coach

A question I often get asked is, "Should I exclude brand keywords from my Dynamic ad group?" and the answer isn't always clear. In this blog post,...

By: Jyll Saskin Gales, Google Ads Coach

If you've been following Google Ads news, you know that match types have undergone significant changes. These shifts have prompted me to reevaluate my...

By: Jyll Saskin Gales, Google Ads Coach

Do you need a brand campaign in your Google Ads strategy? It's a question I hear often from small business owners and marketers alike. While it's not an...

By: Jyll Saskin Gales, Google Ads Coach

If you've ever felt lost staring at the sea of data in your Google Ads dashboard, you're not alone! Many marketers, especially those new to the platform,...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered what a "decent" impression share in Google Ads looks like? If so, you're not alone! Many advertisers get fixated on this metric,...

By: Jyll Saskin Gales, Google Ads Coach

Are you wondering what a "good" return on ad spend (ROAS) is for your Google Ads campaigns? It's a common question, but the answer isn't always...

By: Jyll Saskin Gales, Google Ads Coach

Are you hesitant to invest in Google Ads because you're worried about the return on investment (ROI)? I get it. Many businesses are hesitant to spend...