Google AdsĀ blog

Tips, tricks and strategies to give your business an edge.

Should you exclude Brand Keywords from your Dynamic Search Ads? Jun 14, 2024

By: Jyll Saskin Gales, Google Ads Coach

A question I often get asked is, "Should I exclude brand keywords from my Dynamic ad group?" and the answer isn't always clear. In this blog post,...

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Should you use Exact Match keywords in a Brand campaign in Google Ads? Jun 12, 2024

By: Jyll Saskin Gales, Google Ads Coach

If you've been following Google Ads news, you know that match types have undergone significant changes. These shifts have prompted me to reevaluate my...

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Do you need a Brand campaign in Google Ads? Jun 10, 2024

By: Jyll Saskin Gales, Google Ads Coach

Do you need a brand campaign in your Google Ads strategy? It's a question I hear often from small business owners and marketers alike. While it's not an...

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Which metrics are most important in Google Ads? Jun 07, 2024

By: Jyll Saskin Gales, Google Ads Coach

If you've ever felt lost staring at the sea of data in your Google Ads dashboard, you're not alone! Many marketers, especially those new to the platform,...

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What is a good Impression Share in Google Ads? Jun 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered what a "decent" impression share in Google Ads looks like? If so, you're not alone! Many advertisers get fixated on this metric,...

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What is a good ROAS in Google Ads? Jun 03, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you wondering what a "good" return on ad spend (ROAS) is for your Google Ads campaigns? It's a common question, but the answer isn't always...

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How much should you spend on Google Ads? May 27, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you hesitant to invest in Google Ads because you're worried about the return on investment (ROI)? I get it. Many businesses are hesitant to spend...

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What happens if Google Ads spends more than my budget? May 23, 2024

By: Jyll Saskin Gales, Google Ads Coach

A common question I hear is, "I have a $250 daily budget, but my campaign is spending $370 or more a day. What's going on?" If something like this has...

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Google Marketing Live 2024: An Ex-Googler's Recap & Analysis May 21, 2024

 By: Jyll Saskin Gales, Google Ads Coach

 Google Marketing Live (GML) 2024 was a whirlwind of announcements, with AI taking center stage (as expected). But what did the event really...

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Do Google Ads budgets work on a monthly basis or 30-day cycle? May 17, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered how Google Ads calculates your spending limit? It's a common question, and even seasoned advertisers can get tripped up by the...

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Should you start with Maximize Conversions if your goal is Target ROAS? May 10, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you launching a new Google Ads campaign and wondering which bidding strategy to use? Should you opt for Maximize Conversions, even if you have plenty of...

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Should you start a Google Ads campaign on Maximize Conversions or Maximize Clicks? May 08, 2024

By: Jyll Saskin Gales, Google Ads Coach

If you're new to Google Ads, you might be wondering which bidding strategy is the best starting point. Should you go for Maximize Clicks to gather data or...

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