Google Ads blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
Ever feel like Google Ads Quality Score is a mystery, like some secret code you just can't crack? You're not alone! Many advertisers struggle to understand thi...
By: Jyll Saskin Gales, Google Ads Coach
Ever feel like you're throwing darts blindfolded when it comes to your Google Ads search terms? You carefully choose your keywords, set your match types, and t...
By: Jyll Saskin Gales, Google Ads Coach
We're often obsessed with boosting our click-through rates (CTRs) in Google Ads. A high CTR means more clicks, more clicks mean more traffic, more leads, and u...
By: Jyll Saskin Gales, Google Ads Coach
Lead form assets in Google Ads, formerly known as lead form extensions, are a powerful way to capture user information directly within your ads. But how do you...
By: Jyll Saskin Gales, Google Ads Coach
Can you use the Target ROAS bid strategy for lead generation campaigns? Absolutely! Google Ads offers a powerful feature called value-based bidding (VBB) that ...
By: Jyll Saskin Gales, Google Ads Coach
Performance Max campaigns have become a controversial topic in the Google Ads world. Are they suitable for lead generation businesses? The short answer is: it ...
By: Jyll Saskin Gales, Google Ads Coach & Ex-Googler
One of the most misunderstood things about working with Google is the job of the Google "rep."
Let's clear that up right now: a "Google rep
...By: Jyll Saskin Gales, Google Ads Coach
Do you own multiple businesses? Are you wondering how to structure your Google Ads accounts effectively? This is a common question, and the answer might surpri...
By: Jyll Saskin Gales, Google Ads Coach
Are you stressed out trying to get "Excellent" Ad Strength for your Google Ads? It's okay, take a deep breath. Many advertisers get caught up in chasing that p...
By: Jyll Saskin Gales, Google Ads Coach
Ever felt stuck by the very first step when setting up a new Google Ads campaign? You're not alone! Many advertisers feel limited by the seemingly rigid campa...
By: Jyll Saskin Gales, Google Ads Coach
Want to reconnect with potential customers who have already shown interest in your business? That's where remarketing comes in. Also known as r...
By: Jyll Saskin Gales, Google Ads Coach
Think you're dealing with fake leads from your Google Ads campaigns? Before hitting the panic button, it's important to understand the difference between unqua...
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