Google Ads blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

The Ultimate Guide to Google Ads Quality Score Oct 23, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever feel like Google Ads Quality Score is a mystery, like some secret code you just can't crack? You're not alone! Many advertisers struggle to understand thi...

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Google Ads Search Term Reports: What You Need To Know Now Oct 22, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever feel like you're throwing darts blindfolded when it comes to your Google Ads search terms? You carefully choose your keywords, set your match types, and t...

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Is a High CTR in Google Ads Always a Good Thing? Oct 21, 2024

By: Jyll Saskin Gales, Google Ads Coach

We're often obsessed with boosting our click-through rates (CTRs) in Google Ads. A high CTR means more clicks, more clicks mean more traffic, more leads, and u...

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How to export your leads from Google Ads lead form assets Oct 16, 2024

By: Jyll Saskin Gales, Google Ads Coach

Lead form assets in Google Ads, formerly known as lead form extensions, are a powerful way to capture user information directly within your ads. But how do you...

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Value-based bidding: How to use Target ROAS for lead generation in Google Ads Oct 14, 2024

By: Jyll Saskin Gales, Google Ads Coach

Can you use the Target ROAS bid strategy for lead generation campaigns? Absolutely! Google Ads offers a powerful feature called value-based bidding (VBB) that ...

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Can you use Performance Max for lead generation? Oct 11, 2024

By: Jyll Saskin Gales, Google Ads Coach

Performance Max campaigns have become a controversial topic in the Google Ads world. Are they suitable for lead generation businesses? The short answer is: it ...

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Google Ads Sales Teams Explained by an ex-Googler Oct 10, 2024

By: Jyll Saskin Gales, Google Ads Coach & Ex-Googler

One of the most misunderstood things about working with Google is the job of the Google "rep."

Let's clear that up right now: a "Google rep

...
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Google Ads Account Structure: The Right Setup for Multiple Businesses Oct 09, 2024

By: Jyll Saskin Gales, Google Ads Coach

Do you own multiple businesses? Are you wondering how to structure your Google Ads accounts effectively? This is a common question, and the answer might surpri...

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Does Ad Strength matter in Google Ads? Oct 07, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you stressed out trying to get "Excellent" Ad Strength for your Google Ads? It's okay, take a deep breath. Many advertisers get caught up in chasing that p...

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Which campaign objective should you choose in Google Ads? Oct 04, 2024

 By: Jyll Saskin Gales, Google Ads Coach

Ever felt stuck by the very first step when setting up a new Google Ads campaign? You're not alone! Many advertisers feel limited by the seemingly rigid campa...

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Google Ads Remarketing: The Ultimate Guide to Retargeting Oct 02, 2024

By: Jyll Saskin Gales, Google Ads Coach

Want to reconnect with potential customers who have already shown interest in your business? That's where remarketing comes in. Also known as r...

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Google Ads and Spam Leads: Expert Strategies to Fight Back Sep 30, 2024

By: Jyll Saskin Gales, Google Ads Coach

Think you're dealing with fake leads from your Google Ads campaigns? Before hitting the panic button, it's important to understand the difference between unqua...

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