Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Are you eager to dive into the world of Google Ads and wondering where to begin your learning journey? Google Skillshop certifications are a great starting poi...

By: Jyll Saskin Gales, Google Ads Coach

Should you use both phrase and exact match for the same keyword in your campaigns? Does it provide any added benefits, or is it simply redundant? Let's dive in...

By: Jyll Saskin Gales, Google Ads Coach

Many advertisers, from beginners to seasoned pros, grapple with this decision and its impact on Ad Strength: to pin or not to pin? Today, we're tackling this h...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever been puzzled (or perhaps a bit peeved) to discover your Google Ads appearing when someone searches for your competitor's brand? If so, you're not...

By: Jyll Saskin Gales, Google Ads Coach

Are you scratching your head over Google Ads metrics like Ad Strength and Quality Score? Many advertisers, especially Google Ads Beginners, get confused about ...

By: Jyll Saskin Gales, Google Ads Coach

Keywords magically appearing in your Google Ads headlines when you don't want them there? If you've tried troubleshooting to no avail, let's solve this mystery...

By: Jyll Saskin Gales, Google Ads Coach

Starting a new Google Ads campaign can be daunting, especially when it comes to figuring out your cost-per-click (CPC). How much will each click cost you? Is t...

By: Jyll Saskin Gales, Google Ads Coach

If you're running Dynamic Search Ads (DSA) in your Google Ads account, you might have stumbled upon a curious phenomenon: your DSA campaign is performing well ...

By: Jyll Saskin Gales, Google Ads Coach

Feeling frustrated by Google Ads targeting limitations? You're not alone.

While Google's advertising policies prevent directly targeting users based on religi...

By: Jyll Saskin Gales, Google Ads Coach

Update: You can no longer apply Combined Segments to YouTube ads. Combined segments are currently only compatible with Search, Display and Demand Gen campaigns...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever encountered an "Eligible (Limited)" bid strategy status in Google Ads? It can be a confusing and frustrating message, leaving you wondering what'...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever found yourself scratching your head, wondering why your Google Ads account isn't tracking the leads you know you're getting? This is a common iss...