Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Are you launching a new Google Ads campaign and wondering which bidding strategy to use? Should you opt for Maximize Conversions, even if you have plenty of hi...

By: Jyll Saskin Gales, Google Ads Coach

If you're new to Google Ads, you might be wondering which bidding strategy is the best starting point. Should you go for Maximize Clicks to gather data or jump...

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner wondering if Smart Bidding is right for you? You might have heard conflicting advice, with some experts recommending against it ...

By: Jyll Saskin Gales, Google Ads Coach

One of the most common questions I'm asked is this: Should you exclude your brand name from your search campaigns? The answer is generally yes, especially for ...

By: Jyll Saskin Gales, Google Ads Coach

Are you on the fence about using Broad Match keywords in your Google Ads campaigns? You've probably heard mixed opinions, with some experts advising against it...

By: Jyll Saskin Gales, Google Ads Coach

Are you a budding Google Ads freelancer looking to set your rates for the first time? Pricing is a critical aspect of any business, and it can be particularly ...

By: Jyll Saskin Gales, Google Ads Coach

Congratulations on earning your Google Ads certifications! But now what? How do you actually land a job and start making money with your newfound skills?

Let'...

By: Jyll Saskin Gales, Google Ads Coach

Are you eager to dive into the world of Google Ads and wondering where to begin your learning journey? Google Skillshop certifications are a great starting poi...

By: Jyll Saskin Gales, Google Ads Coach

Should you use both phrase and exact match for the same keyword in your campaigns? Does it provide any added benefits, or is it simply redundant? Let's dive in...

By: Jyll Saskin Gales, Google Ads Coach

Many advertisers, from beginners to seasoned pros, grapple with this decision and its impact on Ad Strength: to pin or not to pin? Today, we're tackling this h...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever been puzzled (or perhaps a bit peeved) to discover your Google Ads appearing when someone searches for your competitor's brand? If so, you're not...

By: Jyll Saskin Gales, Google Ads Coach

Are you scratching your head over Google Ads metrics like Ad Strength and Quality Score? Many advertisers, especially Google Ads Beginners, get confused about ...