By: Jyll Saskin Gales, Google Ads Coach

Are you a budding Google Ads freelancer looking to set your rates for the first time? Pricing is a critical aspect of any business, and it can be particularly tricky when you're offering complex, specialized services like Google Ads management.

While there is no "one size fits all" answer, I'll share my own pricing model with you and offer some advice on how you can determine the right pricing strategy for your business.

My Pricing Approach: A Tiered Model

I use a tiered pricing model for my various services:

• Coaching Calls: I charge an hourly rate for one-on-one coaching calls. This covers the hour of my time - and, more importantly, the expertise I bring to the table.
• Corporate Training: For corporate training sessions, I have a set fee that's typically in the four-figure range. This reflects the time and effort involved in preparing and delivering the training, as well as the value provided to the company.
• Google Ads Audits: I offer audits for a set fee, usually starting in the four figures. Even though the audit itself might take only an hour or two, I charge more than my equivalent hourly rate because of the value of my insights and expertise.

Starting Out: Hourly Rates and Low Prices

When I first started, my prices were much lower. My first Google Ads audit client paid a mere $150! Similarly, my initial coaching calls were priced at $200 per hour.

If you're just starting out, it's perfectly normal to keep your prices low and charge hourly. This allows you to gain experience and build a portfolio while offering affordable services to your clients. 

Leveling Up: Moving to Monthly Management Fees

As you gain more experience and confidence, you can gradually increase your hourly rates. However, at some point, you might want to transition to a set monthly management fee. This offers several benefits:

• Predictability: Both you and your clients will have a clearer understanding of costs.
• Value-Based Pricing: You'll be charging for your expertise and results, not just your time.
• Scalability: It becomes easier to manage multiple clients and grow your business.

Additional Pricing Considerations

When setting your prices, keep in mind:

• Setup Fees: Consider charging a separate setup fee for new clients, as this process often requires more time and effort upfront than ongoing management.
• Revenue/Profit Share: While some businesses use this model, I don't recommend it for Google Ads management, as your income can be affected by factors outside of your control (e.g., website issues). But it is popular.
• Share of Ad Spend: This can be a viable option, but it requires a strong trust relationship with your client.

Key Takeaways

• Start with Hourly Rates: This is a good option for beginners to gain experience and build a portfolio.
• Increase Prices as You Gain Experience: Don't be afraid to raise your rates as you become more skilled and in demand.
• Transition to Monthly Management Fees: This provides predictability and allows you to charge for your value, not just your time.

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