By: Jyll Saskin Gales, Google Ads Coach

Are you eager to dive into the world of Google Ads and wondering where to begin your learning journey? Google Skillshop certifications are a great starting point, but not the end game.

Google Skillshop Certifications: The Pros and Cons

Currently, Google Skillshop offers nine free certifications covering various aspects of Google Ads, including Search, Shopping, Display, Video, Apps, Measurement, Creative, Offline Sales, and AI-powered Performance Ads. While these certifications are a great way to gain foundational knowledge, they have some limitations:

• Outdated Information: The content often lags behind the latest Google Ads features and best practices. You might encounter questions about outdated features like Broad Match Modifier or Smart Shopping.
• Lack of Practical Application: The certifications focus on theoretical knowledge but don't show you how to apply that knowledge in the actual Google Ads platform.

Which Google Ads Certifications You Should Take

If you're new to Google Ads, I recommend starting with the Search certification. It covers the core concepts of search advertising, which is often the backbone of many Google Ads strategies. From there, consider taking the Measurement and AI-powered Performance Ads certifications, as these areas are becoming increasingly important in the constantly changing world of Google Ads.

Beyond Certifications: Inside Google Ads

While certifications are a valuable starting point, they won't give you the hands-on experience and in-depth knowledge needed to truly master Google Ads. That's where my membership course, Inside Google Ads, comes in. It's designed to bridge the gap between theory and practice, providing you with step-by-step guidance on how to set up, manage, and optimize your Google Ads campaigns.

If you've completed the certifications and are ready to take your Google Ads skills to the next level, Inside Google Ads is the perfect solution. Learn from a trusted expert (that's me!) and gain the confidence to create successful campaigns that drive real results for your business.

Ready to learn Google Ads the right way? Check out my Google Ads course, Inside Google Ads, today.