Google AdsĀ blog
Tips, tricks and strategies to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
Should you use both phrase and exact match for the same keyword in your campaigns? Does it provide any added benefits, or is it simply redundant? Let's dive...
By: Jyll Saskin Gales, Google Ads Coach
Many advertisers, from beginners to seasoned pros, grapple with this decision and its impact on Ad Strength: to pin or not to pin? Today, we're tackling...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever been puzzled (or perhaps a bit peeved) to discover your Google Ads appearing when someone searches for your competitor's brand? If so, you're...
By: Jyll Saskin Gales, Google Ads Coach
Are you scratching your head over Google Ads metrics like Ad Strength and Quality Score? Many advertisers, especially Google Ads Beginners, get confused...
By: Jyll Saskin Gales, Google Ads Coach
Keywords magically appearing in your Google Ads headlines when you don't want them there? If you've tried troubleshooting to no avail, let's solve this...
By: Jyll Saskin Gales, Google Ads Coach
Starting a new Google Ads campaign can be daunting, especially when it comes to figuring out your cost-per-click (CPC). How much will each click cost you? Is...
By: Jyll Saskin Gales, Google Ads Coach
If you're running Dynamic Search Ads (DSA) in your Google Ads account, you might have stumbled upon a curious phenomenon: your DSA campaign is performing...
By: Jyll Saskin Gales, Google Ads Coach
Feeling frustrated by Google Ads targeting limitations? You're not alone.
While Google's advertising policies prevent directly targeting users...
By: Jyll Saskin Gales, Google Ads Coach
Update: You can no longer apply Combined Segments to YouTube ads. Combined segments are currently only compatible with Search, Display and Demand Gen...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever encountered an "Eligible (Limited)" bid strategy status in Google Ads? It can be a confusing and frustrating message, leaving you wondering...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever found yourself scratching your head, wondering why your Google Ads account isn't tracking the leads you know you're getting? This is a common...
By: Jyll Saskin Gales, Google Ads Coach
Is your Google Ads campaign giving you a "Limited by budget" warning? Or perhaps you're losing a lot of impression share due to budget? A limited...
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