Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered what keywords your competitors are bidding on in Google Ads? While it's impossible to know for certain, there are a few tactics I've pic...

By: Jyll Saskin Gales, Google Ads Coach

It's tempting to think that Exact Match keywords in Google Ads are a silver bullet solution. After all, aren't Exact Match keywords the key to cost-effectivene...

By: Jyll Saskin Gales, Google Ads Coach

You might have heard of the SKAG strategy in Google Ads—Single Keyword Ad Groups—and wondered if it's still a viable approach. The truth is, it's a bit of a mi...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever launched a Demand Gen campaign and wondered if your ads were actually appearing on Gmail? It's a common question, especially since there isn't a ...

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if you can get too granular with your Demand Gen targeting on Google Ads, since these campaigns primarily show to signed-in users? The short answ...

By: Jyll Saskin Gales, Google Ads Coach

Ever heard of Demand Gen campaigns in Google Ads and wondered if they're right for your business? Don't be fooled by the name - Demand Gen campaigns aren't jus...

By: Jyll Saskin Gales, Google Ads Coach

Are you still using Manual CPC bidding in your Google Ads campaigns? If so, it might be time to reconsider your strategy. While it seems tempting to control yo...

By: Jyll Saskin Gales, Google Ads Coach & Josh Okungbaiye, Facebook Ads Coach

Are your Facebook and Instagram ads not delivering the results you expected? You're not alone. Many businesses struggle t...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever been tempted to let Google Ads "take the wheel" with Auto-Apply Recommendations?

It sounds nice, right? Let Google's AI do the heavy lifting and...

By: Jyll Saskin Gales, Google Ads Coach & Harrison Jack Hepp, Google Ads Agency Owner

Are you a local business owner looking to test out Google Ads? It can be a powerful tool to attract new customers...

By: Jyll Saskin Gales, Google Ads Coach & Ameet Khabra, Founder, HopSkip Media

Are you ready to take your Google Ads conversion tracking to the next level this year? With ever-evolving privacy regula...