Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Location, location, location! It's a crucial factor for any local business, and it's equally important for your Google Ads. If you're not familiar with...

By: Jyll Saskin Gales, Google Ads Coach

Does your business use a third-party platform like Court Reserve or Acuity or Eventbrite for bookings/appointments/tickets? If so, you're probably familiar...

By: Jyll Saskin Gales, Google Ads Coach

Dreaming of maximizing your return on ad spend (ROAS), but worried your budget might not be up to the task? Many small business owners and marketers...

By: Jyll Saskin Gales, Google Ads Coach

If you're running Google Ads, accurate conversion tracking is essential for measuring the success of your campaigns and making data-driven decisions. But...

By: Jyll Saskin Gales, Google Ads Coach

In Google Ads, you might've come across the terms "Observation" and "Targeting" modes for audience or content targeting. Perhaps you've even heard...

By: Jyll Saskin Gales, Google Ads Coach

Running Google Ads for a business with multiple locations can be a challenge. How do you effectively manage budgets, bidding strategies, and location...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wished you could target your Google Ads to people who have shown an interest in specific websites? Maybe you want to reach potential customers...

By: Jyll Saskin Gales, Google Ads Coach

Wondering if Phrase Match keywords can work hand-in-hand with Smart Bidding in Google Ads? The answer is yes! And as someone with over a decade of experience...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever switched your Google Ads location targeting to "Presence" only to find your ads still reaching people outside your intended area? This happens...

By: Jyll Saskin Gales, Google Ads Coach

In most situations, you should use Maximize Conversions bid strategy over Manual CPC.

Why should you care about my opinion? I'm Jyll Saskin Gales, and I...

By: Jyll Saskin Gales, Google Ads Coach

Google Ads offers a suite of free planning tools designed to help you make informed decisions and optimize your campaigns. While Keyword Planner is...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever experienced a sudden drop in Google Ads clicks and wondered what went wrong? You're not alone! Many advertisers, especially those new to the...