SEO and PPC: A Match Made in Marketing Heaven

By: Jyll Saskin Gales, Google Ads Coach

While SEO and PPC might seem like separate disciplines, they can work together beautifully to boost your online presence. Let's explore how these two strategies can collaborate and learn from each other.

Messaging: The Power of Collaboration

PPC teams often struggle with crafting compelling ad copy and landing page content. This is where SEO and content teams can step in, lending their copywriting expertise to create persuasive messaging that resonates with the target audience.

Remember, strong ad creative and landing page copy are crucial for PPC success.

Data Sharing: Unlocking Insights

Google Search Console and Google Ads data can be a goldmine of information when used together.

For instance, if you're struggling to rank organically for certain keywords, PPC can bridge the gap by targeting those keywords until your SEO efforts gain traction.

By analyzing data from both channels, you can identify opportunities for improvement and make informed decisions about your overall marketing strategy.

Brand Awareness: The SEO Advantage

Running Google Ads can significantly boost brand awareness, which indirectly benefits your SEO efforts.

As users become more familiar with your brand through ads, they're more likely to click on your organic listings and trust your website.

Organic and Paid Synergy: The Bigger Picture

Although Google Ads and organic search operate on separate systems, they influence each other on the search engine results page (SERP).

Ads can increase click-through rates (CTRs) on organic results, and a strong organic presence can complement your paid efforts.

Prioritizing SEO: The Foundation of Success

Even as a Google Ads Coach, I recommend investing in SEO before PPC. This underscores the importance of building a strong organic foundation for long-term online success.

SEO and PPC are not competitors but allies in your digital marketing strategy. By fostering collaboration, sharing data, and understanding the interplay between these two channels, you can create a more powerful and effective online presence.