Inside Google Ads Live: The Replay
No Mo' FOMO. Get the expertise you missed.
10 Google Ads experts shared advanced strategy and tactics at the CN Tower on October 29th, 2026. For a limited time only, you can rent those recordings, read the key takeaways, and stay on the cutting edge of PPC.
Oh, and did we mention that all of the proceeds go to charity?
Buy now - limited time onlySponsored by Optmyzr | Usercentrics | Bluepear | Channable | WhatConverts
What's included when you buy Inside Google Ads Live: The Replay?
- Access to audio recordings (with captions) and PDF decks for 8 talks: Jyll Saskin Gales, Ameet Khabra, Duane Brown, Aldwin Neekon, Waqas Khokar, Whit Norrad, Ashleigh Kuniski, Dana Dana DiTomaso
- AI-generated, human-reviewed summaries and key takeaways from all 10 talks. All of the speakers mentioned above, plus Esma Odobasic & Julia Vyse
- Exclusive access to perks and discounts from 5 sponsors: Optmyzr, Cookiebot by Usercentrics, Channable, Bluepear, WhatConverts
What you should know before purchasing:
- 100% of the proceeds will be donated to the Fort York Food Bank. To be specific: Jyll's corporation will donate all of the revenue from this initiative, after processing fees (generally about 5% of the price you pay).
- You are renting, not buying, this content. After purchase, you will have immediate access to the content. It will be available to you until Dec 31, 2026. As of Jan 1, 2027, you will no longer be able to access the recordings, decks or summaries.
- Before purchasing, you will need to accept the Terms of Service. Please read them carefully.
- There is no audio recording nor deck for the talks by Esma Odobasic and Julia Vyse. Some things are only for the live audience! You will still get access to AI summaries of their talks.
Limited Time Black Friday offer! Inside Google Ads Live: The Replay will only be sold until the end of November - and then it's gone for good! Don't miss out again.
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Inside Google Ads Live: The Replay is available in the following currencies (click on currency name to purchase)
Inside Google Ads Live: Toronto
World-Class Google Ads. Home-Grown Talent
Join Canada’s top international speakers and PPC leaders for a day of advanced strategy and tactics.
Thursday, October 29th, 2026 from 8:30 AM to 5 PM at the CN Tower
Sponsored by Optmyzr | Usercentrics | Bluepear | Channable | WhatConverts
Inside Google Ads Live: Toronto 2026 Speakers
Jyll Saskin Gales
Google Ads Coach
Inside Google Ads
Dana DiTomaso
Founder
Analytics Playbook
Ameet Khabra
Founder
Hop Skip Media
Duane Brown
Founder
Take Some Risk
Julia Vyse
Digital Director
dentsu international
Aldwin Neekon
Founder
Inquisitive Marketer
Esma Odobasic
Account Manager, Retail
Google Canada
Whit Norrad
National Director of Strategy
Dealer Blue Sky
Waqas Khokhar
Founder
Scalix AI
Ashleigh Kuniski
Co-Founder
Mira Media
Inside Google Ads Live: Toronto 2026 Agenda
8:30 - Doors open & registration
9:30 - Morning sessions begin
- Google Ads is dead. Long live Google Ads! - Jyll Saskin Gales
- Automation Drift: How Google Ads Quietly Optimizes for the Wrong Thing and How to Correct Course - Ameet Khabra
- Google Ads for Ecommerce: You're Lighting Money On Fire and You Don't Even Know It - Duane Brown
- Winning Q4: Engaging the Modern Shopper This Holiday Season - Esma Odobasic
11:45-1:15 - Lunch Break
1:15 - Afternoon sessions begin
- Lead Gen "Best Practices" That Waste Your Money - Aldwin Neekon
- PPC Zone Case Studies: Unexpected Strategies for Outstanding Results
- Goodbye Meta, Hello Demand Gen: How B2B scales with video - Waqas Khokar
- Maximizing Growth and Creating Scale with Google Ads for Local Businesses - Whit Norrad
- Leveraging AI Max in Healthcare Recruitment - Ashleigh Kuniski
2:15-2:45 - Afternoon Break
2:45 - Afternoon sessions continue
- Keyword Stars In an Intent-First World - Julia Vyse
- Crossing the Valley: Getting AI Out of the Demo and Into Your Day - Dana DiTomaso
4:00-5:00 - Evening Reception & Observation Deck access
Inside Google Ads Live is proudly sponsored by:
We’ve partnered with the world’s best PPC tools to bring you exclusive extended trials and perks.
No booths to dodge or sales pitches masquerading as speaker sessions. Each sponsor will present a 1-minute video during the day (in between sessions). And after the conference, you'll get high-value offers delivered straight to your inbox.
What are people saying about Inside Google Ads Live?
If you spend any time on Google Ads LinkedIn, you probably saw the 2026 event all over your feed! Here are some of the people who attended, and what they shared about their experience at this conference.
Ginny Marvin, Ads Product Liaison, Google: "I had the pleasure of attending the inaugural Inside Google Ads conference in Toronto. Huge thank you to Jyll Saskin Gales for bringing together such a sharp, generous room of experts. Pulling off a conference is no small feat, and Jyll nailed the details and speaker lineup. As someone mentioned during a break, it’s always invigorating to be in a room full of people who all speak the same language." [link to Ads Decoded newsletter feature]
Navah Hopkins, Ads Product Liaison, Microsoft: "I had the pleasure to attend Jyll Saskin Gales inaugural Inside Google Ads Live! Thank you, Jyll, for building this proudly Canadian PPC event!" [link]
Anne Bui, Founder, PUFFER Digital: "Jyll Saskin Gales brought together some of brightest minds in the Google Ads world for Toronto's first Inside Google Ads Live. I felt so inspired to talk shop and deep dive into topics that swirl in my mind day to day... We laughed, we vented, and best of all we connected. So fun to meet industry peers - both familiar and new faces." [link]
Craig Graham, Founder, Grayvault Consulting: "Having a fantastic time in Toronto at Google Ads Live with the incredible Jyll Saskin Gales. What an event!! Brilliant speakers and a great opportunity to hear from many of Canada’s top Google Ads experts" [link]
Gagan Chatkara, Founder, GC Paid Media: "The sessions were packed with insights, case studies but I equally enjoyed the conversations with fellow PPC professionals, exchanging experiences, discussing what’s actually working, and learning from each other... Looking forward to more conversations, collaborations, and events like this." [link]
Aaron Levy, Evangelist, Optmyzr: "So exciting to watch Jyll kick off HER OWN GOOGLE ADS CONFERENCE celebration of Canada. Amazing turnout and venue." [link]
Anumita Ghosh, Marketing Manager, Ekho Infrastructure Ltd: "It was a great opportunity to hear from industry experts about how AI, automation and changing search behaviours are reshaping Google Ads... The biggest takeaway? Don't follow every trend. Build a strategy that works for your business." [link]
David Green, Owner, Devslove: "Jyll Saskin Gales put together an absolute fantastic event that grew my knowledge, challenged some assumptions and left me with valuable strategies I can immediately apply to client accounts. I couldn't ask for much more and I didn't want to leave. Iron sharpens iron and I can truly say I was in a room full of great minds yesterday who nerd out on Google Ads as much as I do." [link]
Abe Hamid, Director of Digital, TRUEdotDESIGN: "Had the pleasure of attending this fantastic event and hearing from some incredible speakers, each bringing their own unique perspectives on the future of Google Ads and digital marketing. What stood out to me was how much AI is changing the way we approach Google Ads. But despite all these changes, the fundamentals still matter. Knowing your clients, questioning the data and understanding what actually works for their business is just as important as ever. Lots of great insights and ideas to bring back to the team at TRUEdotDESIGN! A big thank you to Jyll for organizing such a great event" [link]
Ashleigh Kuniski, Co-Founder, Mira Media: "I must admit that I'm the first person to say "meh, I'll pass", when I see a conference for paid media. They're usually too high level. Not advanced enough. Too much fluff. When Jyll Saskin Gales announced that she was hosting Google Ads Live, it was an immediate "MUST ATTEND" for me. And it truly lived up to my expectations. Not only did I get to learn from a room full of extremely seasoned Google Ads veterans, but I also had the opportunity to speak among them. What an incredible experience. I feel energized and so full of ideas for the Mira Media team, and our clients to test. I hope to see this conference again someday." [link]
Waqas Khokar, Founder & CEO, ScalixAI: "Incredible day at Inside Google Ads Live in Toronto yesterday at the CN Tower... Thank you Jyll for putting this together and for having me. What a lineup to share a stage with." [link]
Whit Norrad, National Director of Strategy, Dealer Blue Sky: "What a day! Google Ads Live 🍁 was a blast! Thank you to Jyll Saskin Gales for putting together such an incredible collection of humans. Long live Google Ads! What a pleasure to spend the day with a bunch of other nerds (oh wait, we’re called intellectuals) and gain insights from different verticals I’m not often advertising in. I got to meet so many folks from my LinkedIn world in-person!" [link]
What is Inside Google Ads Live?
10 Google Ads Experts. Zero Fluff. This is NOT just another marketing conference.
We’ve gathered the Canadian Google Ads experts who usually speak on the world’s biggest stages and kept them home for one exclusive day. Usually, seeing a lineup like this requires a flight to California or the UK, a $2,000 ticket, and three days out of the office. We’re changing the model.
- 100% Google Ads: No need to sit through generic or irrelevant talks. Each session is by and for advanced Google Ads practitioners.
- The "No-Fluff" Rule: Every speaker has 25 minutes. No long backstories. No sales pitches. Just tactical advice you can apply first thing Monday morning, with time for Q&A in every single session.
- Proudly Canadian: An all-Canadian, diverse speaker line-up, with all-Canadian food, drinks, and more. #CanadaStrong
Don't book a flight. Just take the TTC.
Who should attend Inside Google Ads Live?
✅ Agency Veterans: You manage 10+ accounts and are tired of hearing "what is a keyword" or "conversion tracking is important." No kidding! You want to discuss PMax and AI Max, advanced bidding, demand generation and more.
✅ In-House PPCers: You need to validate your Google Ads strategy against the best in the industry. You want to see what top Canadian & international businesses are doing differently, so you can bring new tactics back to your team.
✅ Successful Freelancers: Google Ads is your passion, your raison d'être. You want to network with hundreds of other people who actually understand what you do for a living, and share your desire for excellence.
Who This Is NOT For:
❌ Beginners or small business owners looking for "Google Ads 101"
❌ People looking for a "get rich quick" scheme
❌ Anyone who expects a sales pitch
Your ticket to Inside Google Ads Live gets you:
- 1 full day of Google Ads expertise from 10 speakers across 8 tactical sessions
- Every session includes time for audience Q&A
- No sponsored talks; all experts have been selected for their deep expertise
- Refreshments: Coffee, tea, juice, soda and water throughout the day, and Canadian sweet treats during the afternoon break
- 1-hour networking reception with complimentary Canadian wine and beer
- CN Tower Observation Deck access
Please note that lunch is not provided during the lunch break. We will provide attendees with a list of recommended restaurants nearby, and optional opportunities for group networking over lunch
Upgrade to VIP for the best experience!
We have just 20 VIP tickets available for Inside Google Ads Live. In additional to all the standard ticket perks, VIPs enjoy:
- Priority check-in: Skip the morning rush!
- Reserved center seating for the entire conference
- Priority Q&A: VIP questions get answered by our speakers first
Wait a minute... this conference is at the CN Tower? Like THE CN Tower?
Yes! Inside Google Ads Live is proudly hosted at one of the most iconic buildings in Canada, if not the entire world.
The sessions will take place in the Maple Leaf Cinema, located in the base of the CN Tower. With angled seating and a movie-sized screen, the audio and visual experience will be excellent from every seat. Of course, you can grab a VIP ticket for reserved center seating and more exclusive perks.
The afternoon break and evening reception will take place in the reception area just outside the Maple Leaf Cinema. This is a private event venue just for us, with a dedicated coat room, washrooms, refreshments and more. And yes, the event is fully accessible. Please let us know in advance if you have any special mobility requirements, so we can ensure we're ready to welcome you.
After the event, CN Tower staff will be available to take you and your (new?) friends up to the famous Observation Deck for stunning Toronto views. And you can stay up there as long as you'd like! The perfect way to unwind and reflect after an action-packed day of Google Ads expertise.
Who is organizing this event?
Hey there, I'm Jyll Saskin Gales. I'm a Google Ads Coach, proud Torontonian, and the founder of the Inside Google Ads course, Inside Google Ads podcast, bestselling Inside Google Ads book series, and now... Inside Google Ads Live!
I've spoken at the top paid search conferences in the world, including SMX Advanced, Hero Conf, Friends of Search and more. I'm a regular contributor to Search Engine Land and Search Engine Journal, and I run PPC Zone, a bi-monthly online event elevating diverse perspectives in our industry. And I'm ranked as the #1 Most Influential PPC Expert in the world.
As you might imagine, being an international Google Ads speaker requires a lot of travel. Europe is wonderful, but it's far, and expensive, and tiring to be hopping the pond multiple times a year. And the US... well, I don't think I need to explain why I'm not attending US-based conferences for the foreseeable future. While online events can be excellent, it's not the same as being "in the room where it happens" alongside hundreds of industry colleagues.
I created Inside Google Ads Live to strengthen the PPC community in Canada, and to elevate Toronto's Google Ads practitioners with cutting edge strategies, tactics and case studies.
Who else is speaking at Inside Google Ads Live?
Ameet Khabra has been @adwordsgirl since 2013. She runs Hop Skip Media and writes about the slow drift within Google Ads that optimizes platform revenue over client outcomes. Ameet is equal parts advocate and skeptic.
Dana DiTomaso is the Principal & Founder of Kick Point, a full-service marketing agency where she helps organizations make better decisions through strategy, analytics, and SEO. After two decades of watching clients struggle with data that didn't answer their real questions, Dana founded Analytics Playbook — a learning platform focused on practical, accessible analytics education. Through Analytics Playbook, she teaches marketers and agencies how to set up, track, and actually understand Google Analytics, Google Tag Manager, Looker Studio, and the metrics that matter to their business.
Duane Brown has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 63 countries around the world. Over the years Duane has had the opportunity to work with brands including LARQ, Birdies, Pela Case, The Lost Co and Tiger Companies. Him and his team help ecom, DTC and retail brands grow through strategy, PPC marketing, and data.
Esma Odobasic is an ex-PepsiCo Marketer & Google Account Manager driving growth for Canada’s top e-com retailers. She helps big-box brands scale via data strategy, customer loyalty, and a culture of experimentation.
Julia Vyse is a Digital Director with dentsu Canada, leading a team of specialists focused on search and performance media for enterprise organizations.
Whit Norrad is the National Director of Strategy at Dealer Blue Sky and a digital marketing strategist with more than 15 years of marketing experience helping automotive dealerships accelerate growth through data-driven marketing. She has worked with some of the largest dealership groups in North America to improve lead generation, digital advertising performance, and customer acquisition using measurable, ROI-focused strategies.
Waqas Khokhar is the Founder of ScalixAI and a former Google Senior Growth Manager, where he spent 9 years managing $1B+ in ad spend. His clients include Fyxer, Wispr Flow, Oneleet, and PamHQ.
Ashleigh Kuniski is the co-founder of Mira Media Agency, a boutique paid media agency based in Halifax, Nova Scotia. Mira Media blends both traditional media planning and performance marketing, combining deep research and strategy with continued optimization once a campaign goes live. Mira Media is both industry and channel agnostic and has a variety of clients across the globe within the industries of healthcare, education, tourism, CPG, software-as-a-service, and more.
