Have you been pouring money into Google Ads, but not seeing the results you were promised? Sadly, it's a tale as old as time.
My client, Tiana, came to me feeling frustrated. She had a brand new Shopify store with a dropshipping business. She'd taken one of those online courses that promised dropshipping was the ticket to easy money, fast. The "experts" told her to just pick a trending product, slap up a website, and watch the cash roll in.
She'd been running ads for a few weeks, but Tiana was missing a crucial piece of the puzzle: she had no idea who her target audience was, or how her products solved their needs.
And that's where many dropshippers go wrong. They get caught up in the hype of quick wins and "secret strategies," but they neglect the most important, basic step: understanding their customers.
During our coaching session, I helped Tiana shift her mindset from quick wins to long-term growth. We discussed realistic timelines, the importance of ongoing optimization, and the power of building a strong brand presence ā€“ even with a dropshipping model. We talked about refining her targeting to reach the right audience, crafting compelling ad copy that speaks to their needs, and creating dedicated landing pages that convert visitors into customers.
Honestly, I don't think it's what Tiana wanted to hear, but it's what she needed to hear. By the end of our call, she'd decided to turn off her Google Ads, and focus her time and money investment elsewhere to try to get the business to work.
Google Ads isn't a magic bullet. It takes time, strategy, and consistent effort to see real, sustainable results, especially in a fiercely competitive industry.
When you're ready to ditch the hype and embrace a more grounded approach to Google Ads, like Tiana, you can:
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Set realistic expectations: Understand that Google Ads success takes time and consistent effort. Dropshipping is just a business model; your end customer doesn't know nor care if you make your products in-house or not.
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Focus on the long game: Develop a sustainable strategy that prioritizes brand building and customer relationships, even if you're not holding inventory.
- Empathize with your ideal customer: Who are you trying to reach? What are their needs, desires, and frustrations? How does your product solve a specific problem for them?
Remember, Google Ads is an investment of time and money. Book a Google Ads coaching call with me and take the first step towards sustainable Google Ads success.
One more thing...
More than 400 Google Ads practitioners like you have joined my Inside Google Ads course since I opened the doors in February 2022. This is your last month to join at the current price, as I will be raising the monthly and annual membership fees for new members as of March 1, 2025.
If you've been on the fence about whether or not Inside Google Ads can help you achieve your goals, reply to this email and let me guide you. This is the last chance to lock in current prices before they're gone forever!
