#38 ppc.zone February 2025: Charley Brennand “The importance of storytelling in PPC (The KPI Conundrum)”

The importance of storytelling in PPC (The KPI Conundrum) | Charley Brennand | PPC Zone February 2025

Charley Brennand is the founder of the PPC Academy and an active PPC consultant who’s worked with with household names such as JD Sports, Domino’s & Debenhams. Based in Manchester, Charley is passionate about creating spaces for performance marketers who’ve ever felt underestimated or overlooked. 

Through PPC Academy, she’s building a supportive community where people can connect, learn, and grow. Whether it’s her consulting work, community events, or the upcoming Performance MCR conference, Charley brings a real, no-nonsense perspective to the industry, proving that collaboration and kindness go a long way in PPC. She shares her journey, her insights, and why staying connected to the work matters so much.

You can find her on LinkedIn: https://www.linkedin.com/in/charleybrennand/ 

For more from the February 2025 event, visit https://ppc.zone/events/ppc-zone-february-2025 

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