All Episodes
Episodes
#31 ppc.zone November 2024: Lou Kozlevcar “Looking holistically at your online presence for marketing success”
Lou is a digital marketing specialist who is big on ethical and consent-based marketing. They have worked in the digital marketing industry since 2011, are a lifelong learner, and passionate mentor to online business...
View Episode
#30 ppc.zone November 2024: Adrienne Shaver “Generative AI for PPC: Automate Workflows and Maximize Impact”
Adrienne is the Co-Founder and Head of AI & Performance Marketing at Second Banana Bunch. She has experience in SEO, SEM, and Paid Media channels with a strong focus in CRO, paid search andYouTube. As a champion...
View Episode
#29 ppc.zone November 2024: Dii Pooler “Optimizing PPC Campaigns with CRO to Increase Conversions”
Dii Pooler is the founder and lead strategist at Pooler Digital, a consultancy focused on optimizing Google Ads campaigns and providing educational resources for businesses and PPC professionals. With over a decade of...
View Episode
#28 ppc.zone October 2024: Solange Abraham “Turning Your Google Ads Leads Into Sales”
Solange Abraham is a B2B Growth Specialist who previously worked at Google and Salesforce. She’s based in Dublin, and now runs House of Solange, a consulting firm that creates elite sales strategies for women-led B2B...
View Episode
#27 ppc.zone October 2024: Brooke Abbott “Your New Secret Weapons, Audiences & Creative”
Brooke Abbott began as an analyst in 2019 and has quickly emerged as a leader in Paid Search. In 2024, she was named a Cynopsis Rising Star in Marketing, recognizing her innovative approaches and leadership. With a...
View Episode
#26 ppc.zone October 2024: Sonia Beroud “How to leverage SEO data to improve PPC performance”
Sonia Beroud is a seasoned PPC & SEO consultant with 12 years of comprehensive digital marketing experience under her belt. After refining her expertise in-house & at digital marketing agencies for a decade,...
View Episode
#25 ppc.zone September 2024: Sophie Logan "How to have fun with B2B Lead Gen"
Sophie Logan is the PPC lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands, and specialises in both Search and...
View Episode
#24 ppc.zone September 2024: Alfred Simon “Leveraging ChatGPT for PPC”
Alfred Simon is a technical Google Ads and GTM nerd with almost a decade of experience in this field. He’s a SEA specialist at Adwise - Your Digital Brain, a full-service digital agency in the Netherlands. He also...
View Episode
#23 ppc.zone September 2024: Hannah Zora Strong “How to use Google Ads to build your local business”
Rising from PPC exec in 2014 to starting her own consultancy 8 years later, Hannah setup Zora Marketing to support brands with local customers to get better performance from Google and LinkedIn ads campaigns.
You can...
View Episode
#22 ppc.zone August 2024: Sophie Fell "PPC Red Flags & How to Fix Them"
Sophie Fell, Two Trees PPC's Director of Paid Media, has spent the last near-decade of her life working in Paid Media. In that time, she's successfully managed over $200M in ad spend for national and global brands...
View Episode
#21 ppc.zone August 2024: Santosh Kumar "Scaling Shopping Ads with Product Variants"
Santosh Kumar is the Founder and CEO of Guided PPC, a Google Ads agency specializing in Ecommerce DTC brands. Prior to this, Santosh was the Director of Google Ads Specialists at Solutions 8, where he managed over 200...
View Episode
#20 ppc.zone August 2024: Nissha Goenka "Metrics/KPIs you need to focus on as a Budding Performance Marketer"
Nissha Goenka is a passionate digital marketer offering comprehensive 360-degree digital marketing solutions. With a focus on Google Ads and SEO, she provides personalized 1:1 mentorship to help businesses maximize...
View Episode