ppc.zone | New Perspectives and Insights for Digital Marketers

ppc.zone | New Perspectives and Insights for Digital Marketers

Hosted by: Jyll Saskin Gales

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will...

Episodes

Quality Score Won't Fix Your Conversion Rate - Ana Kostic [PPC Zone August 2026]

Season #19

Ana Kostic has been inside Google Ads, Meta and other paid platforms since 2009, long enough to stop trusting the default dashboard and start asking what a number actually means. She is Co-founder and Head of Paid...
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Search Ads Fundamentals: Site Links - Dianna Huff [PPC Zone August 2026]

Season #19

Dianna Huff, President of Huff Industrial Marketing, works exclusively with U.S.-based industrial manufacturers, job shops, and OEMs, typically with 30–50 employees, that lack a marketing department. Dianna founded...
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Humanizing Ad Copy in an AI World - Tim Jensen [PPC Zone August 2026]

Season #19

With both agency and in-house experience, Tim Jensen has managed paid media for B2B and B2C accounts of all sizes since 2010. While comfortable managing ads across all major platforms, he’s particularly intrigued with...
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The Missing Layer In Most Google Ads Accounts - Aashna Makin [PPC Zone Jun 2026]

Season #18

From Click To Closed Deal: The Missing Layer In Most Google Ads Accounts | Aashna Makin | PPC Zone June 2026   Aashna Makin makes it nearly impossible for businesses to lose money on ads. She specializes in Google and...
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Control vs Automation in RSAs - Joe Williams [PPC Zone Jun 2026]

Season #18

Control vs Automation in RSAs: Finding the Right Balance for Performance | Joe Williams | PPC Zone June 2026   Joe Williams is a Senior PPC Manager with 8+ years of experience driving profitable growth across...
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Competitor Ads & Landing Page Research for B2B CRO - Kuda Chinhara [PPC Zone Jun 2026]

Season #18

Real-Time Competitor Ads and Landing Page Reconnaissance as a B2B CRO Signal | Kuda Chinhara | PPC Zone June 2026   Kudakwashe Chinhara is the founder of Agentic PPC Ads, a Google Ads consultancy serving...
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Quick Microsoft Ads Wins Most Advertisers Miss - Nikki Kuhlman [PPC Zone Apr 2026]

Season #17

Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and...
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Top Google Ads Trends for Ecommerce Brands in 2026 - Brian Lasonde [PPC Zone Apr 2026]

Season #17

Brian Lasonde has been in the digital marketing industry for 15+ years and led paid and organic campaigns for brands such as Crest, Oral-B, Pfizer, Stetson, Tom Ford, Diesel, and Nautica. In the last 4 years he has...
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How to Scale Beyond Facebook on LinkedIn and TikTok - Sarah Sal [PPC Zone Apr 2026]

Season #17

Sarah Sal is a Facebook & LinkedIn Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels...
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In The Zone! Menachem Ani & Jyll Saskin Gales [PPC Zone Mar 2026]

Season #16

JXT Group's Menachem Ani and Inside Google Ads' Jyll Saskin Gales catch up in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success....
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Paid Media + CRM = PerfCRMance - Danny Gavin [PPC Zone Feb 2026]

Season #16

Danny Gavin is a digital marketing strategist, educator, and agency leader focused on one core belief: Paid Media + CRM = PerfCRMance. He is the Chief Strategy Officer of Optidge, where he helps organizations unify...
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How to work with your Google Ads rep - Waqas Khokhar [PPC Zone Feb 2026]

Season #16

Waqas is the founder of scalix.ai You can find him on LinkedIn: https://www.linkedin.com/in/khokharwaqas/ For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026 PPC Zone is...
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