ppc.zone | New Perspectives and Insights for Digital Marketers

ppc.zone | New Perspectives and Insights for Digital Marketers

Hosted by: Jyll Saskin Gales

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will...

Episodes

#47 ppc.zone August 2025: Susan Yen “Still Bleeding Budget? The PPC Mistakes Draining Performance in 2025”

Season #14

Susan Yen is a PPC strategist with 7+ years' experience helping brands grow through data-driven campaigns. Speaker, team leader, and advocate for inclusion.   You can find her on LinkedIn:...
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#46 ppc.zone August 2025: Matt Shenton “Using Natural Language Processing to Uncover Performance Opportunities and Insights”

Season #14

Matt Shenton is a Paid Search expert and Biddable Director at Croud, where he leads high-performing teams and delivers data-driven digital strategies for top brands. With over a decade in performance marketing, Matt...
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#45 ppc.zone August 2025: Heidi Sturrock “Reaching Customers in Google’s AI Search Experience"

Season #14

Heidi Sturrock is a search marketing advisor who helps in house teams, agencies, and founders drive profitable growth with Google Ads. With experience managing seven figure budgets across ecommerce and lead gen, she...
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#44 In The Zone with Amalia Fowler and Jyll Saskin Gales

Season #13

Good AF Consulting's Amalia Fowler and Inside Google Ads' Jyll Saskin Gales share a live, unedited conversation originally broadcast on YouTube and LinkedIn. Amalia and Jyll discuss Google Ads strategy in 2025,...
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#43 In The Zone with Kirk Williams & Jyll Saskin Gales

Season #12

ZATO Marketing's Kirk Williams and Inside Google Ads' Jyll Saskin Gales attended Google Marketing Live 2025 in Mountain View together. In this live, unedited conversation originally broadcast on YouTube and LinkedIn,...
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#42 ppc.zone April 2025: Duane Brown “Google Ads Audit for Ecom: You're Lighting Money On Fire and You Don't Even Know It”

Season #12

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 60 countries around the world. Over the years Duane has had the opportunity...
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#41 ppc.zone April 2025: Marjorie Vizethann “Full Funnel Strategy & Managing Your Account Like An Investment Portfolio”

Season #12

Marjorie Vizethann has spent 20 years in paid search, helping brands use Google Ads to drive real, measurable growth. She has worked with Fortune 500 companies at top agencies and led strategy for brands looking to...
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#40 ppc.zone April 2025: John Greenhow “The Lead Generation Equation: Optimizing the post-click experience”

Season #12

John Greenhow is the founder of Clickt.ca. During seven years as a Marketing Director, John learned that real success starts with understanding a business’s financial performance, not just what’s happening inside the...
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#39 In The Zone with Jyll Saskin Gales & Santosh Kumar

Season #11

Join Jyll Saskin Gales, Google Ads Coach and founder of Inside Google Ads, and Santosh Kumar, Founder and CEO of Guided PPC, for this conversation about Jyll's new book, Inside Google Ads: Everything you need to know...
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#38 ppc.zone February 2025: Charley Brennand “The importance of storytelling in PPC (The KPI Conundrum)”

Season #11

The importance of storytelling in PPC (The KPI Conundrum) | Charley Brennand | PPC Zone February 2025   Charley Brennand is the founder of the PPC Academy and an active PPC consultant who’s worked with with household...
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#37 ppc.zone February 2025: Tec Tony “Keeping PPC & Digital Marketing Simple”

Season #11

Keeping PPC & Digital Marketing Simple | Tec Tony | PPC Zone February 2025   Anthony Lloyd, or Tec Tony, is your go-to guy for data-driven strategies and nerdy things! As a Data Engineer and International Business...
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#36 ppc.zone February 2025: Nikolina Tomaskovic “3 Reports to Save Google Ads Budget for Local Services”

Season #11

3 Reports to Save Google Ads Budget for Local Services | Nikolina Tomaskovic | PPC Zone February 2025   Nikolina Tomašković is a Google Ads specialist who works with local service businesses across Europe and the USA,...
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