All Episodes
Episodes
#54 ppc.zone December 2025: Melissa Mackey “Using YouTube to boost B2B paid search performance”
Melissa Mackey is Head of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications,...
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#53 ppc.zone December 2025: Aldwin Neekon “3 B2B Google Ads Traps to Avoid”
After spending over 15 years helping B2B companies solve their marketing problems, Aldwin Neekon has built processes to get you results despite the obstacles that every ad platform puts in the way of B2B companies...
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#52 ppc.zone December 2025: Matt Beswick “B2B Microsoft Advertising”
Matt Beswick is a paid marketing manager at Quality Bearings Online, specialising in B2B ecommerce. He recently spoke at brightonSEO and Performance MCR. Matt has spent 16 years in PPC, spending time in-house, agency...
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#51 In the Zone with Joey Bidner & Jyll Saskin Gales
The Indie PPC Podcasts' Joey Bidner and Inside Google Ads' Jyll Saskin Gales "meet" for the first time in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and...
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#50 ppc.zone October 2025: Robyn Johnson “You're Not Crazy, Amazon Is: Unexpected Factors That Will Impact Advertising for Amazon”
Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and...
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#49 ppc.zone October 2025: Melanie Katz “Experiment to Excellence: Designing Marketing Tests that Drive Results”
Melanie Katz is a digital marketer with 10 years of experience in paid media, campaign optimization, and data-driven strategy. Some of her favorite projects include simplifying complex workflows, designing marketing...
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#48 ppc.zone October 2025: Reva Minkoff “7 Simple Questions for PPC Success”
Reva Minkoff is the Founder and President of Digital4Startups Inc., a full-service marketing agency that specializes in PPC advertising, Google ads, paid social media, search engine optimization, email marketing, and...
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#47 ppc.zone August 2025: Susan Yen “Still Bleeding Budget? The PPC Mistakes Draining Performance in 2025”
Susan Yen is a PPC strategist with 7+ years' experience helping brands grow through data-driven campaigns. Speaker, team leader, and advocate for inclusion.
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You can find her on LinkedIn:...
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#46 ppc.zone August 2025: Matt Shenton “Using Natural Language Processing to Uncover Performance Opportunities and Insights”
Matt Shenton is a Paid Search expert and Biddable Director at Croud, where he leads high-performing teams and delivers data-driven digital strategies for top brands. With over a decade in performance marketing, Matt...
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#45 ppc.zone August 2025: Heidi Sturrock “Reaching Customers in Google’s AI Search Experience"
Heidi Sturrock is a search marketing advisor who helps in house teams, agencies, and founders drive profitable growth with Google Ads. With experience managing seven figure budgets across ecommerce and lead gen, she...
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#44 In The Zone with Amalia Fowler and Jyll Saskin Gales
Good AF Consulting's Amalia Fowler and Inside Google Ads' Jyll Saskin Gales share a live, unedited conversation originally broadcast on YouTube and LinkedIn. Amalia and Jyll discuss Google Ads strategy in 2025,...
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#43 In The Zone with Kirk Williams & Jyll Saskin Gales
ZATO Marketing's Kirk Williams and Inside Google Ads' Jyll Saskin Gales attended Google Marketing Live 2025 in Mountain View together. In this live, unedited conversation originally broadcast on YouTube and LinkedIn,...
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