All Episodes
Episodes
Your Symptom Is Not The Real Problem - Sarah Stemen [PPC Zone October 2026]
Sarah Stemen is a Paid Ads Consultant, President of the Paid Search Association, and a recognized top influencer in paid search. With 17+ years in PPC, she specializes in helping businesses fix lost ad spend, navigate...
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YouTube & Demand Gen as Performance Drivers - Karly Scott [PPC Zone October 2026]
Karly Scott, Manager of Client Services at LP Agency, specializes in crafting comprehensive PPC strategies tailored for large enterprise clients, designed to foster sustained growth. In her role, Karly not only...
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Good Metrics, Bad Decisions - Ayisha Yousef [PPC Zone October 2026]
Ayisha Yousef is the founder of What Matters Media and a fractional Head of Growth, specialising in ecommerce. She has over a decade of experience in paid media and has led Paid Search activity for brands including...
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Quality Score Won't Fix Your Conversion Rate - Ana Kostic [PPC Zone August 2026]
Ana Kostic has been inside Google Ads, Meta and other paid platforms since 2009, long enough to stop trusting the default dashboard and start asking what a number actually means. She is Co-founder and Head of Paid...
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Search Ads Fundamentals: Site Links - Dianna Huff [PPC Zone August 2026]
Dianna Huff, President of Huff Industrial Marketing, works exclusively with U.S.-based industrial manufacturers, job shops, and OEMs, typically with 30–50 employees, that lack a marketing department. Dianna founded...
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Humanizing Ad Copy in an AI World - Tim Jensen [PPC Zone August 2026]
With both agency and in-house experience, Tim Jensen has managed paid media for B2B and B2C accounts of all sizes since 2010. While comfortable managing ads across all major platforms, he’s particularly intrigued with...
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The Missing Layer In Most Google Ads Accounts - Aashna Makin [PPC Zone Jun 2026]
From Click To Closed Deal: The Missing Layer In Most Google Ads Accounts | Aashna Makin | PPC Zone June 2026
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Aashna Makin makes it nearly impossible for businesses to lose money on ads. She specializes in Google and...
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Control vs Automation in RSAs - Joe Williams [PPC Zone Jun 2026]
Control vs Automation in RSAs: Finding the Right Balance for Performance | Joe Williams | PPC Zone June 2026
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Joe Williams is a Senior PPC Manager with 8+ years of experience driving profitable growth across...
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Competitor Ads & Landing Page Research for B2B CRO - Kuda Chinhara [PPC Zone Jun 2026]
Real-Time Competitor Ads and Landing Page Reconnaissance as a B2B CRO Signal | Kuda Chinhara | PPC Zone June 2026
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Kudakwashe Chinhara is the founder of Agentic PPC Ads, a Google Ads consultancy serving...
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Quick Microsoft Ads Wins Most Advertisers Miss - Nikki Kuhlman [PPC Zone Apr 2026]
Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and...
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Top Google Ads Trends for Ecommerce Brands in 2026 - Brian Lasonde [PPC Zone Apr 2026]
Brian Lasonde has been in the digital marketing industry for 15+ years and led paid and organic campaigns for brands such as Crest, Oral-B, Pfizer, Stetson, Tom Ford, Diesel, and Nautica. In the last 4 years he has...
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How to Scale Beyond Facebook on LinkedIn and TikTok - Sarah Sal [PPC Zone Apr 2026]
Sarah Sal is a Facebook & LinkedIn Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels...
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