ppc.zone | New Perspectives and Insights for Digital Marketers

ppc.zone | New Perspectives and Insights for Digital Marketers

Hosted by: Jyll Saskin Gales

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will...

Episodes

#61 ppc.zone April 2026: Nikki Kuhlman “Low Effort, High Impact: Quick Microsoft Ads Wins Most Advertisers Miss”

Season #16

Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and...
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#60 ppc.zone April 2026: Brian Lasonde “Top Google Ads Trends for Ecommerce Brands in 2026”

Season #16

Brian Lasonde has been in the digital marketing industry for 15+ years and led paid and organic campaigns for brands such as Crest, Oral-B, Pfizer, Stetson, Tom Ford, Diesel, and Nautica. In the last 4 years he has...
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#59 ppc.zone April 2026: Sarah Sal “How to Scale Beyond Facebook Using Story-Based Advertising on LinkedIn and TikTok”

Season #16

Sarah Sal is a Facebook & LinkedIn Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels...
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#58 In The Zone with Menachem Ani & Jyll Saskin Gales

Season #15

JXT Group's Menachem Ani and Inside Google Ads' Jyll Saskin Gales catch up in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success....
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#57 ppc.zone February 2026: Danny Gavin “Paid Media + CRM = PerfCRMance”

Season #15

Danny Gavin is a digital marketing strategist, educator, and agency leader focused on one core belief: Paid Media + CRM = PerfCRMance. He is the Chief Strategy Officer of Optidge, where he helps organizations unify...
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#56 ppc.zone February 2026: Waqas Khokhar “How to work with your Google Ads rep”

Season #15

Waqas is the founder of scalix.ai You can find him on LinkedIn: https://www.linkedin.com/in/khokharwaqas/ For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026 PPC Zone is...
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#55 ppc.zone February 2026: Breanne Bartlett “When a Conversion Isn’t a Win”

Season #15

Breanne Bartlett is a paid media manager who helps teams understand what their data is actually telling them and what it isn’t. She works at the intersection of Google Ads, conversion tracking, and CRMs, helping...
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#54 ppc.zone December 2025: Melissa Mackey “Using YouTube to boost B2B paid search performance”

Season #14

Melissa Mackey is Head of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications,...
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#53 ppc.zone December 2025: Aldwin Neekon “3 B2B Google Ads Traps to Avoid”

Season #14

After spending over 15 years helping B2B companies solve their marketing problems, Aldwin Neekon has built processes to get you results despite the obstacles that every ad platform puts in the way of B2B companies...
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#52 ppc.zone December 2025: Matt Beswick “B2B Microsoft Advertising”

Season #14

Matt Beswick is a paid marketing manager at Quality Bearings Online, specialising in B2B ecommerce. He recently spoke at brightonSEO and Performance MCR. Matt has spent 16 years in PPC, spending time in-house, agency...
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#51 In the Zone with Joey Bidner & Jyll Saskin Gales

Season #14

The Indie PPC Podcasts' Joey Bidner and Inside Google Ads' Jyll Saskin Gales "meet" for the first time in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and...
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#50 ppc.zone October 2025: Robyn Johnson “You're Not Crazy, Amazon Is: Unexpected Factors That Will Impact Advertising for Amazon”

Season #14

Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and...
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