#49 ppc.zone October 2025: Melanie Katz “Experiment to Excellence: Designing Marketing Tests that Drive Results”

Melanie Katz is a digital marketer with 10 years of experience in paid media, campaign optimization, and data-driven strategy. Some of her favorite projects include simplifying complex workflows, designing marketing tests, and uncovering insights that drive growth. In ad agency roles, she worked with clients including UNIQLO Canada & Conair. Currently, she is building the in-house retail marketing program at Lucky Jack Gear in Portland, OR.

You can find her on LinkedIn: https://www.linkedin.com/in/melaniekatz

For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025

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