All Episodes
Episodes
#26 ppc.zone October 2024: Sonia Beroud “How to leverage SEO data to improve PPC performance”
Sonia Beroud is a seasoned PPC & SEO consultant with 12 years of comprehensive digital marketing experience under her belt. After refining her expertise in-house & at digital marketing agencies for a decade,...
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#25 ppc.zone September 2024: Sophie Logan "How to have fun with B2B Lead Gen"
Sophie Logan is the PPC lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands, and specialises in both Search and...
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#24 ppc.zone September 2024: Alfred Simon “Leveraging ChatGPT for PPC”
Alfred Simon is a technical Google Ads and GTM nerd with almost a decade of experience in this field. He’s a SEA specialist at Adwise - Your Digital Brain, a full-service digital agency in the Netherlands. He also...
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#23 ppc.zone September 2024: Hannah Zora Strong “How to use Google Ads to build your local business”
Rising from PPC exec in 2014 to starting her own consultancy 8 years later, Hannah setup Zora Marketing to support brands with local customers to get better performance from Google and LinkedIn ads campaigns.
You can...
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#22 ppc.zone August 2024: Sophie Fell "PPC Red Flags & How to Fix Them"
Sophie Fell, Two Trees PPC's Director of Paid Media, has spent the last near-decade of her life working in Paid Media. In that time, she's successfully managed over $200M in ad spend for national and global brands...
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#21 ppc.zone August 2024: Santosh Kumar "Scaling Shopping Ads with Product Variants"
Santosh Kumar is the Founder and CEO of Guided PPC, a Google Ads agency specializing in Ecommerce DTC brands. Prior to this, Santosh was the Director of Google Ads Specialists at Solutions 8, where he managed over 200...
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#20 ppc.zone August 2024: Nissha Goenka "Metrics/KPIs you need to focus on as a Budding Performance Marketer"
Nissha Goenka is a passionate digital marketer offering comprehensive 360-degree digital marketing solutions. With a focus on Google Ads and SEO, she provides personalized 1:1 mentorship to help businesses maximize...
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#19 ppc.zone July 2024: Meriem Nacer "Top Tips for Optimising Your Merchant Feed"
Meriem Nacer has 13+ years of paid media experience, specialising in PPC and Paid Social. She offers consultancy, audits, management, and training for global brands and agencies, with budget management experience...
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#18 ppc.zone July 2024: Chris Ridley "How to bake business objectives into your KPIs and Account"
Chris Ridley is Head of Paid Media at Evoluted. After nearly 10 years in the hospitality industry learning about customer service, personnel management and the difference between a lager and an IPA, Chris took the...
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#17 ppc.zone July 2024: Thuha Wright "GA4 tips for PPC"
Thuha Wright has been a paid search specialist since 2006. She's a complete data nerd who loves the new GA4 (perhaps one of very few!). She's experienced in the travel and ecommerce industries, working with small to...
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ppc.zone November 2022: Will Haire “How to prepare your Amazon and Walmart PPC for a more profitable Q4”
Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and...
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ppc.zone November 2022: Anu Adegbola “Why being part of a community is important for your PPC career”
Anu Adegbola has over 12 years of Paid Search experience - working within an agency, in-house, freelancer, and now with B2B Marketing Tech company Marin Software. She loves data, Microsoft Excel, and automation &...
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