ppc.zone | New Perspectives and Insights for Digital Marketers

ppc.zone | New Perspectives and Insights for Digital Marketers

Hosted by: Jyll Saskin Gales

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will...

Episodes

#19 ppc.zone July 2024: Meriem Nacer "Top Tips for Optimising Your Merchant Feed"

Season #5

Meriem Nacer has 13+ years of paid media experience, specialising in PPC and Paid Social. She offers consultancy, audits, management, and training for global brands and agencies, with budget management experience...
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#18 ppc.zone July 2024: Chris Ridley "How to bake business objectives into your KPIs and Account"

Season #5

Chris Ridley is Head of Paid Media at Evoluted. After nearly 10 years in the hospitality industry learning about customer service, personnel management and the difference between a lager and an IPA, Chris took the...
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#17 ppc.zone July 2024: Thuha Wright "GA4 tips for PPC"

Season #5

Thuha Wright has been a paid search specialist since 2006. She's a complete data nerd who loves the new GA4 (perhaps one of very few!). She's experienced in the travel and ecommerce industries, working with small to...
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ppc.zone November 2022 | “Creating value with PPC” hosted by Jyll Saskin Gales

Season #4 Episode #16

Creating value with PPC - a live panel featuring our speakers from episodes 13-15.   To see more from this event, visit https://ppc.zone/events/ppc-zone-november-2022    Speakers: Verónica Ruiz is a digital marketing...
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ppc.zone November 2022: Anu Adegbola “Why being part of a community is important for your PPC career”

Season #4 Episode #15

Anu Adegbola has over 12 years of Paid Search experience - working within an agency, in-house, freelancer, and now with B2B Marketing Tech company Marin Software. She loves data, Microsoft Excel, and automation &...
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ppc.zone November 2022: Will Haire “How to prepare your Amazon and Walmart PPC for a more profitable Q4”

Season #4 Episode #14

Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and...
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ppc.zone November 2022: Veronica Ruiz “The added value of PPC”

Season #4 Episode #13

VerĂłnica Ruiz is a digital marketing consultant with nearly 11 years of experience. She has worked in-house and in agencies, employee and freelancing, corporate and start-ups, covering broad areas such as content,...
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ppc.zone September 2022: Amalia Fowler “The most common Google Ads errors and how to avoid them”

Season #3 Episode #11

Amalia Fowler is the Principal Strategist at Good AF Consulting, a marketing professor and a Top 25 PPC-er. After working with over 160 accounts across three agencies, her strategy work is driven by her desire to help...
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ppc.zone September 2022: “What's working now in PPC” panel

Season #3 Episode #12

What's working now in PPC - a live panel featuring our speakers from episodes 9-11.   To see more from this event, visit https://ppc.zone/events/ppc-zone-september-2022   Speakers: Luna Rocha is a paid media...
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ppc.zone September 2022: Ashwin Balakrishnan “3 tests you can run to optimize RSA performance”

Season #3 Episode #10

Ashwin Balakrishnan is a marketing strategist who specializes in content, CRO, and community. He currently leads marketing for Optmyzr, where his main focus is helping PPC marketers better understand how to use...
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ppc.zone September 2022: Luna Rocha “Leveraging UGC in Paid Social”

Season #3 Episode #9

Luna Rocha is a paid media strategist with five years of digital marketing experience, both in-house and agency-side. She currently works at Gatorworks in Baton Rouge with a variety of industries ranging from B2B to...
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ppc.zone August 2022: Menachem Ani "Making the most of Performance Max this Holiday Shopping Season"

Season #2 Episode #7

Menachem Ani is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and services clients. You can find him on Twitter @MenachemAni To watch or...
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