All Episodes
Episodes
When a Conversion Isn’t a Win - Breanne Bartlett [PPC Zone Feb 2026]
Breanne Bartlett is a paid media manager who helps teams understand what their data is actually telling them and what it isn’t. She works at the intersection of Google Ads, conversion tracking, and CRMs, helping...
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Using YouTube to boost B2B paid search performance - Melissa Mackey [PPC Zone Dec 2025]
Melissa Mackey is Head of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications,...
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3 B2B Google Ads Traps to Avoid - Aldwin Neekon [PPC Zone Dec 2025]
After spending over 15 years helping B2B companies solve their marketing problems, Aldwin Neekon has built processes to get you results despite the obstacles that every ad platform puts in the way of B2B companies...
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B2B Microsoft Advertising - Matt Beswick [PPC Zone Dec 2025]
Matt Beswick is a paid marketing manager at Quality Bearings Online, specialising in B2B ecommerce. He recently spoke at brightonSEO and Performance MCR. Matt has spent 16 years in PPC, spending time in-house, agency...
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In The Zone! Joey Bidner & Jyll Saskin Gales [PPC Zone Nov 2025]
The Indie PPC Podcasts' Joey Bidner and Inside Google Ads' Jyll Saskin Gales "meet" for the first time in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and...
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Unexpected Factors That Hurt Amazon Ad Results - Robyn Johnson [PPC Zone Oct 2025]
Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and...
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Designing Marketing Tests that Drive Results - Melanie Katz [PPC Zone Oct 2025]
Melanie Katz is a digital marketer with 10 years of experience in paid media, campaign optimization, and data-driven strategy. Some of her favorite projects include simplifying complex workflows, designing marketing...
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7 Simple Questions for PPC Success - Reva Minkoff [PPC Zone Oct 2025]
Reva Minkoff is the Founder and President of Digital4Startups Inc., a full-service marketing agency that specializes in PPC advertising, Google ads, paid social media, search engine optimization, email marketing, and...
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The PPC Mistakes Draining Performance in 2025 - Susan Yen [PPC Zone Aug 2025]
Susan Yen is a PPC strategist with 7+ years' experience helping brands grow through data-driven campaigns. Speaker, team leader, and advocate for inclusion.
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You can find her on LinkedIn:...
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Using Natural Language Processing to Find Opportunities - Matt Shenton [PPC Zone Aug 2025]
Matt Shenton is a Paid Search expert and Biddable Director at Croud, where he leads high-performing teams and delivers data-driven digital strategies for top brands. With over a decade in performance marketing, Matt...
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Reaching Customers in Google’s AI Search Experience - Heidi Sturrock [PPC Zone Aug 2025]
Heidi Sturrock is a search marketing advisor who helps in house teams, agencies, and founders drive profitable growth with Google Ads. With experience managing seven figure budgets across ecommerce and lead gen, she...
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In The Zone! Amalia Fowler and Jyll Saskin Gales [PPC Zone Jul 2025]
Good AF Consulting's Amalia Fowler and Inside Google Ads' Jyll Saskin Gales share a live, unedited conversation originally broadcast on YouTube and LinkedIn. Amalia and Jyll discuss Google Ads strategy in 2025,...
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