ppc.zone | New Perspectives and Insights for Digital Marketers

ppc.zone | New Perspectives and Insights for Digital Marketers

Hosted by: Jyll Saskin Gales

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will...

Episodes

#35 In The Zone with Jyll Saskin Gales & Tomasz Abbott-Wieczorek

Season #10

What do you get when you put two Google Ads experts, course creators and content creators together? An in-depth, honest, unedited conversation covering Google Ads, running a business, and more. Join Jyll Saskin Gales,...
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#34 ppc.zone December 2024: Ameet Khabra “Transparency & Accountability in AI-Driven PPC Campaigns”

Season #10

Ameet Khabra is a PPC powerhouse with over 16 years of experience, global accolades, and a passion for sharing her knowledge.  A former Google Partners Ambassador and Rising Star, she's spoken at top marketing...
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#33 ppc.zone December 2024: Andy Cooney “Ad hijacking in Paid Search”

Season #10

Andy Cooney is the Co-founder of Marcode, a paid search intelligence tool. He's worked in digital for 15 years, from startups to working with some of the world's largest brands. There aren't many situations he hasn't...
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#32 ppc.zone December 2024: Abby Nelson “Google Ads in the Healthcare Vertical”

Season #10

Abby Nelson has been in healthcare marketing for the last ten years, and PPC advertising for the past 7 years. She is a subject matter expert and strategist for Google Ads and has started her own digital marketing...
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#31 ppc.zone November 2024: Lou Kozlevcar “Looking holistically at your online presence for marketing success”

Season #9

Lou is a digital marketing specialist who is big on ethical and consent-based marketing. They have worked in the digital marketing industry since 2011, are a lifelong learner, and passionate mentor to online business...
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#30 ppc.zone November 2024: Adrienne Shaver “Generative AI for PPC: Automate Workflows and Maximize Impact”

Season #9

Adrienne is the Co-Founder and Head of AI & Performance Marketing at Second Banana Bunch.  She has experience in SEO, SEM, and Paid Media channels with a strong focus in CRO, paid search andYouTube. As a champion...
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#29 ppc.zone November 2024: Dii Pooler “Optimizing PPC Campaigns with CRO to Increase Conversions”

Season #9

Dii Pooler is the founder and lead strategist at Pooler Digital, a consultancy focused on optimizing Google Ads campaigns and providing educational resources for businesses and PPC professionals. With over a decade of...
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#28 ppc.zone October 2024: Solange Abraham “Turning Your Google Ads Leads Into Sales”

Season #8

Solange Abraham is a B2B Growth Specialist who previously worked at Google and Salesforce. She’s based in Dublin, and now runs House of Solange, a consulting firm that creates elite sales strategies for women-led B2B...
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#27 ppc.zone October 2024: Brooke Abbott “Your New Secret Weapons, Audiences & Creative”

Season #8

Brooke Abbott began as an analyst in 2019 and has quickly emerged as a leader in Paid Search. In 2024, she was named a Cynopsis Rising Star in Marketing, recognizing her innovative approaches and leadership. With a...
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#26 ppc.zone October 2024: Sonia Beroud “How to leverage SEO data to improve PPC performance”

Season #8

Sonia Beroud is a seasoned PPC & SEO consultant with 12 years of comprehensive digital marketing experience under her belt. After refining her expertise in-house & at digital marketing agencies for a decade,...
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#25 ppc.zone September 2024: Sophie Logan "How to have fun with B2B Lead Gen"

Season #7

Sophie Logan is the PPC lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands, and specialises in both Search and...
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#24 ppc.zone September 2024: Alfred Simon “Leveraging ChatGPT for PPC”

Season #7

Alfred Simon is a technical Google Ads and GTM nerd with almost a decade of experience in this field. He’s a SEA specialist at Adwise - Your Digital Brain, a full-service digital agency in the Netherlands. He also...
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